Stephen Waddington
APRIL 10, 2020
This isn’t virtual working that people write about on Twitter and LinkedIn. I‘ve started to think about the long term impact of changes in consumer behaviour that will result from the lockdown and a recession. That’s been replaced by the chaos of competing work schedules, running a busy household and the relentlessness of family life.
Sword and the Script
JANUARY 5, 2021
As I write this piece, it’s currently trading at about $6.50 However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. billion on its second day of trading. The stock price at debut was approximately $5.30.
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Polaris
FEBRUARY 16, 2015
If you want editorial coverage for your cereal brand, first target the media who typically write about food. When something major happens, such as the Boston Marathon bombings or 9/11, media are totally consumed. In September 2001, I was working on a credit card launch for a Canadian bank. 5: Harness eminence and prominence.
Cision
JULY 20, 2015
Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Practical value.
Sword and the Script
JANUARY 28, 2020
The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo. If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. 8) History and backstory.
PR 20/20
SEPTEMBER 21, 2017
More specifically, can we use machines to write blog posts at scale?”. They may not be intelligent and self-aware like Hal 9000 (Heuristically programmed ALgorithmic computer), the machine from the movie 2001: A Space Odyssey (1968), but algorithms can evolve. Write data-driven content. Write email subject lines.
Waxing UnLyrical
MAY 15, 2018
Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule. Navy print and broadcast journalist and Philadelphia native, he is a lifelong student of writing and connecting with audiences by practically any means at his disposal.
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