Polaris

FEBRUARY 16, 2015

If you want editorial coverage for your cereal brand, first target the media who typically write about food. 3: Find the local angle. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle. In September 2001, I was working on a credit card launch for a Canadian bank.

Banking 100

Banking Media Local Survey 100

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Practical value.

Energy 120

Energy Viral Storytelling Community 120

PRSay

FEBRUARY 27, 2017

Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. After a lot of persistence, I was offered a PR internship with the San Francisco 49ers during their 2001 summer training camp. PR is a great career field.

Conference 60

Conference Education Public Affairs Television 60

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52