Waxing UnLyrical

MAY 15, 2018

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. click on images for higher resolution graphic).

Survey 98

Survey Media Relations Corporate Communications 98

Deirdre Breakenridge

APRIL 29, 2019

My friend, Lou Hoffman calls it the “F word” in storytelling – failure. This is PR at its finest – relations with a public community. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters. A voice of reason implies transparency and candor.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 71

Survey Trends Communications Storytelling 71

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Paul is active in the community, serving as vice chair of the River City Brass, on the boards of Fragasso Financial Advisors, The Rivers Club and the IABC Pittsburgh Chapter. To us, storytelling is the fundamental essence of how people communicate.

Interviews 50

Interviews Communications Storytelling Marketing 50

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. In the modern world where generally we all have access to the same media, many mass communication theories have arisen to explain all this. There are potentially sinister reasons for doing this.

Ethics 52

Ethics Communications Print Television 52