PR for Anyone

JUNE 9, 2021

This is for people who are passionate about a cause and through that want to help the charity and use media to do that. She started hosting an annual walk to create awareness about this. Another example is a former client who lives in the town where Lydia Taft cast the first women’s vote for President. PR FOR ANYONE.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Bianchi Biz Blog

APRIL 14, 2022

Agencies talk a lot about bad clients. And clients often talk about bad agencies. Where the client’s and the PR firm’s beliefs, values and approaches don’t line up. We know, perhaps better than anyone. We know, perhaps better than anyone. We made our share of mistakes. appeared first on Bianchi PR.

Automotive 99

Automotive Mobile Agency B2B 99

Shift Communications

AUGUST 15, 2022

And who’s lost track of how many times we set and subsequently had to bump our planned “return-to-office” dates? As we move toward something that resembles life before COVID, we are starting to hear more clients declare, “Ok. Has the annual PR plan reached the end of its useful life? Don’t get me wrong.

Energy 78

Energy Leadership Measurement Agency 78

PRSay

MAY 3, 2019

We all do, but it’s wrong to link the entire change in the media industry to the PR profession. We can’t lose sight of the fact that reporters are still a resource offering stories that are extensively researched and fact-checked to ensure accuracy and accountability, which is exactly what PR professionals and the world need.

Publicity 146

Publicity Newspapers Journalism Energy 146

Landis PR

SEPTEMBER 21, 2023

Landis Communications’ president Sean Dowdall appeared on the Public Relations Global Network (PRGN) podcast to discuss how he runs the agency as a values-aligned company. Give a listen here or learn more about Landis and our philanthropic work here. What can go wrong by not being values-aligned?

Company 64

Company Employee Community Healthcare 64

Ethical Voices

APRIL 3, 2023

Joining me on this week’s episode is Pete Scott , the president and CEO of American Pet Products Association. He discusses a number of important issues, including: How can we best balance safeguarding confidences and disclosure of information? How fast should we move on AI? I didn’t really take a typical PR path.

Ethics 78

Ethics Privacy Data Financial 78

PRSay

AUGUST 31, 2020

Megan Paquin, APR, is vice president of Poston Communications in Atlanta, a PR firm that serves as communications counsel for Bostock. For the PR team, a pivotal moment arrived when they sat down with reporter Adam Liptak of The New York Times. “He Building a plan. He really got it,” Paquin said. 26–29, moderated the webinar.

Communications 86

Communications Media Training System Training 86

Deirdre Breakenridge

DECEMBER 24, 2014

We immediately established a mentor (me) / mentee relationship. Here’s my Q&A with John who shares his thoughts about networking, relationship building and finding the right career path. She drafted a LinkedIn message introducing herself and asked if they had 15 minutes to talk about their profession.

Interviews 410

Interviews LinkedIn Groups Meeting 410

Shift Communications

NOVEMBER 13, 2017

Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? Thus, instead of – or in addition to – pitching influencers directly, what if we focused our time and attention on the publications they read?

How To 131

How To Conference Pitching Software 131

Shift Communications

NOVEMBER 7, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? Many PR practitioners rely on intuition, experience, or informal qualitative practices to make decisions. What’s wrong with intuition and instinct? What It Means to Be Data-Driven.

Data-Driven PR 157

Data-Driven PR Data Pitching Google 157

Maxim Behar

MARCH 27, 2024

Host (Lora Indzhova): “Your day” continues with the PR experts Maxim Behar and Evelina Hristova. Host: How far have the politicians taken us, and how far have we as voters taken ourselves? In discussions with GERB/SDS, they offered a Minister-President for their mandate. Maxim: We have a parliament. Hello and welcome!

Government 64

Government Interviews Television Newspapers 64

ImPRessions - Crenshaw Communications

MAY 30, 2018

There were bigger stories breaking on the Tuesday after Memorial Day, but on social media the news was all about Roseanne. It started with a revolting tweet about former Obama adviser Valerie Jarrett. I was wrong, and I couldn’t be happier about that. This time, however, things were a bit different.

Corporate 120

Corporate Government Social Media Training 120

Prohibition

JANUARY 20, 2023

For our first campaign round up of 2023, we’re starting with a throwback! We’re looking back at our favourite campaigns of 2022, as well as the PR disasters of the year. Even Russia’s former president tweeted to say “Bye, bye @trussliz, congrats to lettuce”! Enter a PR crisis. A great example of how not to do PR.

Fashion 62

Fashion Apparel Instagram Social Media 62

PRSay

SEPTEMBER 4, 2019

On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? We asked BEPS members what ethics means to them personally. It’s a decision of what’s right and what’s wrong.

Ethics 128

Ethics Case Study Twitter Reputation 128

Cision

JULY 7, 2016

Daniel Sieger, senior vice president of brand strategy at Cengage, says instead of explaining all the details, give your audience an idea of what you stand for. In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication.

Education 227

Education Writing Pitching Groups 227

Flack's Revenge

AUGUST 6, 2019

There’s a hot mess of issues that divide and we all seem ready to have chips knocked off our shoulders. Political correctness dominates, and it is easy to get in trouble by saying the wrong thing. PR tech firm Meltwater posted an article that explores the different sides of brands taking stands, and also shares some great examples.

Corporate 198

Corporate Brand Branding Agriculture 198

PRSay

AUGUST 30, 2022

And it starts with frank PR counsel. What we call “mass layoffs” today first became an issue for American workers in the 1970s. A mass Zoom assault was the wrong communications medium to deliver the intensely personal and disrupting news of job cuts. And it starts with candid PR counsel and media training.

Employee 86

Employee Real Estate Video Internal 86

Ethical Voices

JANUARY 30, 2023

How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years.

Ethics 89

Ethics Journalism Radio Television 89

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. We didn’t need to bother with them, aside from whacking over a news release. We delivered brilliant exposure for the client. Do PRs Need to Know About SEO?

SEO 120

SEO Engineering Content Marketing Agency 120

Maxim Behar

OCTOBER 13, 2021

The PR expert Maxim Behar commented on the Bulgarian presidential election and the new candidates in the morning news show on BG ONAIR TV. Behar also shared what messages the future President should send to the citizens and whether direct debates are the only way to determine a valuable President or "Unifier of The Nation".

Government 52

Government Course Fashion Policies 52

Cision

MARCH 1, 2016

Greg Mondshein, senior vice president of Hotwire PR, says understanding your brand’s differentiators and how you provide value is key to a successful marketing strategy. In this interview, he discusses the pervasiveness of technology in PR, the necessity of collaboration with others and how to best communicate with customers.

Technology 120

Technology Industry Storytelling Strategy 120

Maxim Behar

AUGUST 6, 2023

The war between the institutions, the relationship between the non-coalition and the battle for the local vote we comment with sociologist Kolyo Kolev and PR expert Maxim Behar, good evening gentlemen and welcome. Maxim: They are a test whether they are a tremor we will see when the elections themselves happen. This is positive.

Government 52

Government Local System Construction 52

Maxim Behar

AUGUST 6, 2023

The war between the institutions, the relationship between the non-coalition and the battle for the local vote we comment with sociologist Kolyo Kolev and PR expert Maxim Behar, good evening gentlemen and welcome. Maxim: They are a test whether they are a tremor we will see when the elections themselves happen. This is positive.

Government 52

Government Local System Construction 52

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Why don’t you tell us more about yourself and your career? This goes back to when I maybe was in the business for about five years.

Ethics 71

Ethics Agency Journalism Corporate 71

Shift Communications

JUNE 12, 2017

One of the most common requests I’ve received in my work in public relations is, “ how do we connect our public relations efforts to business results? ”. This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? PR Isn’t Sales.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. What if, however, we didn’t have textbook data at our fingertips?

Analytics 87

Analytics Engineering Data Reddit 87

Shift Communications

NOVEMBER 16, 2017

Since the advent of the social media era, handling criticism has been one of the top requests made of PR professionals and agencies by brands and companies. Criticism is perceived negatively in the world of PR—especially by stakeholders who are looking for applause and positive reviews. Some companies would love that. .

How To 84

How To Crisis Communications Crisis Customer Service 84

Stephen Waddington

NOVEMBER 15, 2018

There’s a sport in public relations to publicly undermine what we do. Don’t get me wrong, reflection is a positive means of learning, and is something that I practice myself, but self flagellation in industry media helps no one. An article in PRWeek posed the question why do ad agencies win more awards than PR agencies at Cannes. "

Publicity 84

Publicity Sports Ethics Measurement 84

PRSay

APRIL 15, 2021

“Ben & Jerry’s has been speaking up about social issues for nearly 40 years and it may be more important now than ever. Because, for better or worse, business is the most powerful entity in our society, and we have a responsibility to use that power to create positive change.” Follow your gut.”

Company 187

Company Employee Internal International 187

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? We’re checking them out as much as they’re checking us out.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Shift Communications

JANUARY 22, 2018

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. But what do we respond to? To develop a more effective crisis communications strategy, we need to understand trust. The Covey Trust Matrix. Crises of Character.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Communications Conversations

MAY 14, 2020

This quote from Michael Jordan in the popular “Last Dance” documentary says it all about MJ’s attitude during his championship runs in the 90s: “My mentality was to go out and win at any cost. So, that got me thinking about leadership in the PR and comms industries. Senior vice presidents.

Leadership 88

Leadership Comparison Ethics Industry 88

Ethical Voices

JULY 31, 2023

Joining me on this week’s episode is Jennifer Gonzalez , the senior vice president of multicultural strategy at C+C. Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. The issues we faced a few years ago, and definitely very different from what we’re doing now.

Ethics 72

Ethics Communications Community Education 72

Solo PR Pro

SEPTEMBER 28, 2021

Fun fact: Just because you’re a solo PR pro doesn’t mean you have to do everything yourself. There are many reasons people may collaborate with other PR pros, graphic designers, writers, podcast editors and so forth. It’s no surprise if you feel somewhat, well, controlling about your business. It’s morally wrong.”

Writing 72

Writing Energy Social Media Examples 72

Deirdre Breakenridge

JUNE 4, 2018

A Guest Post by Christine Roque, American University Student, PR Expanded Blog Post Winner. On PR Expanded, guest contributor Helio Fred Garcia , President of Logos Consulting Group, discusses Leadership: Humility as Antidote to Arrogance. Arrogance is the downfall of man and humility goes hand in hand with empathy.

Leadership 150

Leadership Crisis Journalism Meeting 150

Shift Communications

SEPTEMBER 15, 2014

As part of the AMEC Measurement Week, I’ve been asked to prepare some quick thoughts on how to explain PR metrics to stakeholders and executives. Rather than get highly technical, I thought I’d share a story about apple pie. Should we hold Grandpa accountable for Grandma’s salty apple pies? The answer is no.

Publicity 167

Publicity Data-Driven PR Measurement Data 167

Maxim Behar

JULY 20, 2022

PR expert Maxim Behar took part in the morning program on Bulgaria ON AIR TV with hosts Maria Konstantinova and Miroslav Dimitrov. He expressed his opinion on the topics of Bulgaria's ambiguity about the situation in North Macedonia, the missing communication strategy in the Bulgarian Government and the expulsion of Russian diplomats.

Government 52

Government Strategy Communications Course 52