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Starting your PR strategy with measurement in mind

Onclusive

And as every organization’s ability to keep up with the market dynamics is now more critical than ever, real-time tracking and measurement is needed to allow PR pros to pivot quickly under any conditions. First things first: what is PR measurement?

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Starting your PR strategy with measurement in mind

Onclusive

And as every organization’s ability to keep up with the market dynamics is now more critical than ever, real-time tracking and measurement is needed to allow PR pros to pivot quickly under any conditions. Support long-term vision. First things first: what is PR measurement? Optimize your campaigns.

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PESTLE analysis: a new tool for your PR toolkit

Onclusive

This category looks at the economy and how it may impact your company’s business decisions in the short- and long-term. Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! What is PESTLE analysis? Political factors. Social factors. Technological factors. Legal factors. Environmental factors.

Analysis 370
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Seeing Others Can Help Heal a Divided World, but How? Harvard’s Michèle Lamont Tells Us

Stern + Associates

In this episode: Michèle explains the long-term importance of recognition in the workplace as an aspect of good leadership. In this episode of Minds Worth Meeting, Whitney Jennings has a conversation with sociologist and Harvard University professor Michèle Lamont.

Meeting 87
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Conditional payment clauses in the UK and Middle East

Practical Law Construction

The purpose of a conditional payment clause is to help a main contractor guard against a cash flow “crunch” by making the downstream payment obligation conditional on receipt of payment from the upstream party. Forms of conditional payment clauses. Conditional payment clauses can take many forms.

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Chasing and redefining value—new consumer behaviors call for new comms strategies

Agility PR Solutions

The impact of the pandemic has led to a noticeable shift in consumer behaviors, including an expanded awareness when it comes to savings and value—and brands and marketers need to shift and adjust their long-term engagement strategies to reflect these new market conditions, according to new research from marketing technology firm Valassis.

Consumer 135
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How to Build Consumer Relationships that Span Economic Uncertainties

5W PR

Flexible and adaptable Be prepared to adjust any offerings and strategies based on changing economic conditions. Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. These building blocks can help brands maintain customer relationships when times get tough.