ImPRessions - Crenshaw Communications

JULY 16, 2019

For most audiences it’s best to present your product in a “big picture” way that focuses on benefits rather than merely a collection of features. Place a price tag on the risk. Technical media and category analysts may be interested in drilling down into all aspects of your offering, but beware getting lost in the technology features.

Company 213

Company Case Study Airlines Study 213

Prakkypedia

OCTOBER 4, 2016

No matter the number, there are things you can do to make the most of your presentation and leverage the effort you’re putting in. Here are 20 ideas for you: Pre-presentation. Invite relevant journalist(s) to attend – if your presentation includes newsworthy content. During your presentation. Post-presentation.

Publicity 99

Publicity Film LinkedIn Pitching 99

Cision

NOVEMBER 7, 2016

Alignment is a pretty familiar concept for anyone who has written a term paper or created a PowerPoint presentation. Insert “Read More” Tag. This is an interesting tag. This tag allows you to determine where the preview ends, rather than to end at a predetermined (and potentially dissatisfying) place.

How To 308

How To Tools SEO System 308

Prohibition

MAY 18, 2023

TikTok has initiated a process similar to Google’s featured snippets where enhanced results are presented in response to precise search queries. TikTok’s search engine is made to recognise when users are looking for a precise answer and, as a result, present them with improved results that directly tackle the issue.

SEO 62

SEO Engineering Google Social Media 62

PR 20/20

JANUARY 6, 2023

These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. This is an opportunity to present your company as an unbiased resource for prospects and customers. Use that data to create the resource, which can then be presented via a landing page.

Engineering 86

Engineering SEO How To Resources 86

Contently - Strategy

JANUARY 16, 2020

And when you go to YouTube’s home page or search for a video, you’re presented with a well curated collection of relevant videos. Tag, tag, tag. When you upload your video, you’ll get the opportunity to add tags under the “More Options” section. Now we’re getting to the good stuff.

YouTube 127

YouTube SEO How To Video 127

Cision

APRIL 14, 2017

This year has seen influencer marketing earn a larger slice of the budget but before communications teams had time to celebrate this news, sponsored posts and partnerships with influencer also came with a higher price tag. Bigger doesn’t always mean better: take social media influencers as an example.

Media 231

Media Pitching Social Media Instagram 231

Cision

AUGUST 21, 2015

Select specific users to present the options to. Hearts fizzle up the corner of the stream and are present in replay mode. Share your stream on Twitter and turn on location tagging. Sharing Made Simple. Looking to test changes to your brand’s products? With Periscope, brands have the ability to set broadcasts as private.

Consumer 120

Consumer Video Customer Service Twitter 120

Solo PR Pro

NOVEMBER 24, 2020

As a solo, I always prioritize training courses each year to stay present in a fast-moving industry. We’ve increased our social media footprint, presenting to industry and business groups, and positioning ourselves as experts in several topics. Leave your response in the comments section below or tag us on social media using #solopr.

Automotive 85

Automotive Nonprofit Training Corporate 85

5W PR

MARCH 1, 2020

If, having lovingly restored a 1968 Ford Mustang, the father then passes the car to his son as a college graduation present, the car will have an intrinsic value to both of them, but it will also have a value to collectors as well. A father spends time with his son while working on a certain type of automobile.

Publicity 104

Publicity Brand Branding Marketing 104

Critical Mention

AUGUST 22, 2019

Overall, the goal is to present how valuable whatever you’re offering is so that prospects turn into long-lasting customers. This is possible due to the video’s added keywords, descriptions, transcripts and tags. In fact, there are four types of video content that produce high conversion rates. Until next time! Critical Mention.

Video 95

Video SEO Engineering Radio 95

Mark My Words

JULY 25, 2022

As a special adviser to Sunak when he was chancellor, Horowitz used fancy graphics and clever tag lines to sell “Brand Rishi” to a younger, politically unengaged audience on Instagram. “Truss on the other hand is presenting herself in a more statuesque manner.

Social Media 60

Social Media Media Film Leadership 60

Sword and the Script

SEPTEMBER 9, 2014

That status update in turn appeared in the news stream of a friend , who then tagged me and two other people in the comments of the Facebook post. In responding to that Facebook tag, another notification of sorts lit up red – this one was in my head – and an epiphany of sorts.

Radio 112

Radio Social Media Facebook B2B 112

Marketwired

APRIL 21, 2016

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. These brands are winning with markets that are hard to target by traditional means. You can’t fake authenticity.

Viral 100

Viral Guidelines Social Media Groups 100

Solo PR Pro

OCTOBER 8, 2019

In a recent webinar , Dan Farkas presented strategies for creating and managing a video content program. Below are 5 key things we learned from his presentation. Let us know in the comments or tag #solopr on social media. You have the tools. You do not have to start from ground zero when developing a video strategy.

Video 55

Video Marketing Banking Strategy 55

Sword and the Script

JULY 7, 2020

The company says a centralized tool that links these things together will present a complete picture of media relations activity. Additional enhancements include color-coded tags for managing multiple media lists, search filtering and some improvements to the user experience (UX). The concept of CRM for PR isn’t new.

Technology 123

Technology Publicity Software Print 123

Karen Freberg

AUGUST 9, 2020

Each August, I would have the chance to attend and present at AEJMC, which is an academic conference I have been to every year except 2011 (because the paper deadline was the same day as my dissertation defense – so my PhD won that contest!). Lack of industry and academic representation in research and presentations. Stay tuned.

Conference 96

Conference Education Groups Community 96

Critical Mention

MARCH 27, 2019

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Subject lines: The way you present your email messaging matters. Meta tags and image descriptions: You need to optimize all of your pages with keyword-rich meta descriptions, image tags, etc.

Strategy 61

Strategy Marketing SEO Social Media 61

Sword and the Script

AUGUST 29, 2020

The UML is an occasional roundup of ideas, articles, reports, or links, that I have analyzed and present here for your perusal. At the bottom of the list: oral communications and presentation, time and meeting management, and technical aptitude, such as coding and search engine optimization ( SEO ). Give our services a try.

Media Relations 99

Media Relations Report Industry SEO 99

PR 20/20

JUNE 22, 2022

Sales teams can also add content like presentations, important social share threads, and videos to their dashboards. Teams can use HubSpot workflow templates to define their ideal customer profile, then use automation to tag any contacts or companies that meet that criteria. Photo credit: HubSpot. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Buzzstream

FEBRUARY 2, 2024

For example, I recently received an email from someone who made a clear connection in both the subject and first lines of the email, reminding me that I tagged them in a LinkedIn post. Tailor your tone and presentation to the type of prospect that you’re reaching out to. You’ve gone too far if it takes 2-3 lines to connect.

Pitching 62

Pitching Mobile Examples Study 62

Sword and the Script

NOVEMBER 20, 2018

You can tag them on social media or even better send them a private and personal message or email and let them know. Canonical tags are a good idea where possible but I find it’s usually not an option. Create a short link for the content and include it in presentations of speakers at the event;” and.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Prohibition

JULY 3, 2017

In fact, if you’re a Wigan Warriors fan, you may have spotted our April Fool’s video earlier this year, with Sky Sports presenter Brian Carney, discussing a new, innovative training scheme involving lots of Sealy pillows….

Sports 48

Sports Energy Training Creativity 48

Shift Communications

FEBRUARY 27, 2015

And in the age of collaboration, presenting your ideas to other thinkers can help hone your message. where titles aren’t required for posting; a stream that allows for better browsing and previews; and tags to assist with discovery.

Writing 60

Writing Blogging Agency Strategy 60

Prohibition

APRIL 2, 2017

And so, now we are presented with a new market, a new landscape whereby brands are at the beck and call of the demanding consumer. While we do ‘the traditional stuff’ very well indeed,… Tags: pr, online, press, skills, clients, job Prohibition PR MD Writes Chapter for Best-selling Book!

Social Media 48

Social Media Agency Consumer Fashion 48

Sword and the Script

AUGUST 4, 2020

>>> Shameless plug: I’ll be presenting a session, along with Ned Lundquist, at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter. The Nielsen brand was omitted from the Talkwalker acquisition announcement, which suggests to me the price tag was immaterial or disclosure would have been required.

Media Relations 149

Media Relations Media Print Software 149

Shift Communications

SEPTEMBER 5, 2017

The Present. In the Google Analytics™ ecosystem, this means implementing Google Analytics and Google Tag Manager™, along with best practices, as quickly as possible. While virtually all of the event was under NDA, let’s look at the big picture. Are we data-driven? This question is harder to answer than we might think.

Analytics 143

Analytics Google Data Technology 143

Prohibition

APRIL 17, 2017

Fantastic presentation skills, both written and verbal. We have a rapidly expanding team of twelve here in Leeds due to a plethora of recent client… Tags: pr, account, team, media, vacancies, social, prohibition, job, online, management PR Account Executive, Leeds, Job Vacancy 66 It’s been an exciting time at Prohibition PR.

Agency 48

Agency Crisis Management Fashion Social Media 48

Sword and the Script

JUNE 6, 2023

The results present a stark contrast to the number of marketers that are using AI. The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. How does PR’s use of gAI compare to marketing?

Survey 146

Survey Software B2B Pitching 146

Ishmael's Corner

JUNE 16, 2015

On-page Elements (title tag, meta description, alt tags, etc.). Once installed, the MozBar will be present at the top of your browser, as such: As one of our common uses for the tool, we’ll identify the keyword utopia for a given post. General Attributes (page load time, country/location, Rel= “canonical,” etc.).

SEO 60

SEO Tools Comparison Google 60

Prohibition

DECEMBER 18, 2019

One of the easiest and most effective ways to engage with and influence students to attend your University is to be present and active across a variety of social media platforms. Locations and the tagged name of your university being used across social media can be followed to help you to engage with ease and answer any queries.

Social Media 62

Social Media Tools Guidelines Media 62

Communications Conversations

MARCH 4, 2020

Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. Make a post on Insta, and you’re seeing likes, comments and tags within minutes. It talked about the “half life” of content. Twitter: 20 mins. Facebook: 5 hrs. Second, immediacy is playing into this, too.

Social Media 68

Social Media Pinterest Strategy Media 68

Prohibition

APRIL 29, 2017

Excellent communication and presentation skills; *Ability to build strong relationships with key people or organizations. *A While we do ‘the traditional stuff’ very well indeed,… Tags: pr, media, social, account, well, skills, clients, team, ability, exciting Is this the worst music video ever? Solid knowledge of social media.

Agency 54

Agency Creativity Hotels Social Media 54

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. Measuring behavior is harder.

Publicity 90

Publicity Media Advertising Advertising 90

Presspage

JUNE 15, 2017

With PressPage, the releases we post are automatically shown on the homepage and through the use of tags, we do not need to put all the articles into a category by hand.” . “Before I needed transfer the articles from the corporate website one by one and check if these had the same layout. ”

Automotive 117

Automotive Publicity System Corporate 117

Ishmael's Corner

JUNE 2, 2015

In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month. Home Page Title Tag : I figured I could slip in one nerdy action. It’s still broken today. See the office structure.

Agency 60

Agency Real Estate Mobile LinkedIn 60

Solo PR Pro

JUNE 25, 2019

As a bonus, it is also a good way to show off your presentation skills if you are seeking speaking engagements or other media opportunities. Share in the comments below or on social media and remember to tag #solopr! Take it next level with a video podcast. Reinforce your brand and build long-term business. We’d love to hear from you.

Leadership 72

Leadership Tools Video Local 72