ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. While the new ad options provide a lower price tag for viewers whose wallets are tightening, some view it as a step back into the dark days of cable. . by 2024. .

Trends 170

Trends Advertising Advertising Video 170

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 124

Survey Social Media Brand Branding 124

Onclusive

FEBRUARY 15, 2024

And they collect invaluable insights by utilising AI tech such as smart tagging, sentiment analysis, and visual listening. This tech identifies and categorises keywords, hashtags, and mentions related to particular subjects. By analysing audience sentiment, you can better understand how people generally feel about specific topics.

Trends 195

Trends Marketing Analysis Leadership 195

PRSay

OCTOBER 28, 2022

The gift bag also had magnets from Sheletta Brundidge, founder of com , a multimedia podcasting and production company for women and people of color. Include people’s preferred pronouns on their name tags and ask speakers to include their pronouns in their introductions. Be prepared for pushback.

Conference 164

Conference Nonprofit Education Newspapers 164

Remote PR Jobs

SEPTEMBER 25, 2023

Yet the business of public relations is thriving. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. The public values journalism, and people are moving to media channels they trust. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

5W PR

JANUARY 11, 2021

People remember things that are simple and emotionally relatable. Something that uses an “As seen on TV” tag, for example, conjures images of 90’s home shopping videos. But the main brand tag must be used consistently across the board. Any tagline that has been done before or sounds familiar? The slogan MUST be original.

Brand 88

Brand Branding How To Guidelines 88

Cision

MAY 11, 2015

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. ” – Lukas Bergstrom, Product Manager, Google Tag Manager. What is tag management?

Measurement 120

Measurement Tools Analytics Google 120

Stephen Waddington

FEBRUARY 16, 2020

Stories about people in the public eye such as celebrities, politicians and sportsmen and women sell newspapers. Posts on social media tag individuals but dehumanise and normalise their vilification. There’s much bigger issue in play that relates to regulation. They also drive clicks and engagement on social media.

Media 193

Media Newspapers Government Social Media 193

PR for Anyone

MARCH 31, 2020

People rely on his sales and marketing strategies and tactics to grow their businesses. Part One of ‘Newsjacking’ Public relations is a perfect platform for every person to share their expertise and provide value to the world. They're searching for people to quote in their stories. Reporters are searching for experts.

Real Estate 214

Real Estate Video Report Twitter 214

ImPRessions - Crenshaw Communications

JULY 22, 2019

Yet the business of public relations is thriving. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. Combine that with an erosion of faith in government and private institutions, and it can make for a difficult environment. Here’s why. Credibility.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

JULY 5, 2022

The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists. More than half (57%) of PR people use spreadsheets for media lists. The effect is just the opposite: The message received is spreadsheets must be pretty good because most people are using them.

Technology 92

Technology Software Survey Internal 92

Newsfile

JUNE 28, 2023

Well if you’re like most people, you’re probably interested to see if anyone is talking about your story (media mentions). In addition, conducting media monitoring will help position you as a leading public relations or marketing professional. But, what if someone mentions your company name without tagging?

Media 52

Media Analytics Radio Google 52

The Proactive Report

APRIL 27, 2018

The gist of the report is that over the last few years the number of people who actually click a result and visit a website as a result of a search is dwindling. What’s that you say – your PR team doesn’t know how to write meta tags? Not so much on desktops, but there’s been quite a steep drop on mobile devices.

SEO 100

SEO Mobile Engineering Google 100

Contently - Strategy

JANUARY 16, 2020

Use a keyword tool like TubeBuddy or SEMRush to make sure you’re picking keywords that people will search for, but also aren’t so saturated that your video would never stand a chance (good luck getting that generic makeup tutorial to rank). Tag, tag, tag. Go ahead and add related phrases as well.

YouTube 127

YouTube SEO How To Video 127

Cision

FEBRUARY 13, 2017

The Google ecosystem has touchpoints in many aspects of our lives, yet there are perhaps some awesome apps or updates that many people aren’t aware of. Key features: Most people know the Google AdWords promotional product, which has been surprisingly stable for a few years (with minor bells and whistles). I’m not unique.

Google 244

Google Mobile How To Skype 244

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market.

Software 131

Software Pitching Analysis Community 131

Remote PR Jobs

OCTOBER 11, 2022

The age of the internet has permanently changed the landscape of public relations. When you use a hashtag on Twitter, your content becomes linked to all of the other tweets that include the same tag, which allows your followers to easily keep up with any company activity. 2 Social Media Can Help You Target the Right People.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Deirdre Breakenridge

DECEMBER 4, 2018

24, the United Nations launched a new “ Youth 2030 ” strategy, reflecting the UN’s new commitment to working with and for young people. Young people are highly engaged in transforming conflict, countering violence and building peace. You need to think about how and why young people might be interested in your projects.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Prohibition

FEBRUARY 2, 2024

It could be all of these things at once – and that’s what has people talking. Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. Is it luxurious? High fashion? Downright ridiculous?

Marketing 62

Marketing Film Creativity B2C 62

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. Share Relatable Stories. However, not all of them may be the key to boost your digital PR.

Digital PR 251

Digital PR How To Small Business Analysis 251

Solo PR Pro

JANUARY 11, 2022

There’s a whole community of like minded people you can lean on. 1 business goal for 2022 is to publish my public relations book! This public relations book will focus on helping students and journalists of color enter the field successfully. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

Writing 98

Writing Community Storytelling Education 98

Buzzstream

APRIL 8, 2024

While weather-related content tends to perform well, time is of the essence when sharing it with the media. Then, within Buzzstream’s outreach platform, personalising email content is easy. You can quickly tweak subject lines to best match the format used by the publication or journalist you are targeting.

Pitching 77

Pitching Data Examples Retail 77

Shift Communications

SEPTEMBER 25, 2014

When people talk about multitasking effectively , what they really talking about is micro-tasking. During the course of your day, you may have lots of different people coming by your desk to ask for different things. However, memory tags are easily overwritten because active working memory is relatively small in the brain.

Agency 146

Agency Internal International Course 146

5W PR

MARCH 22, 2021

The people that are already making purchases, keeping up with updates, and interacting with posts have a lot of valuable information for the company. After learning those details about the audience and what these people are talking about online, it’s time to learn about the platforms they’re using most of the time. Social Channels.

Analytics 88

Analytics Social Media Tools Data 88

Critical Mention

JANUARY 16, 2020

Internal links should contain related content to the page site visitors are initially on. Because Google is the most popular search engine, it is more difficult for people to promote their website on it since competitors are also fighting for top ranking spots. If so, it is more likely to appear on their search results page.

SEO 80

SEO Strategy Engineering Mobile 80

The Resolution Blog

AUGUST 5, 2019

As soon as it looks like it’s been made by a brand and it’s obvious it’s sponsored, there’s something in our brains that just detaches from it and we don’t want to relate to it. I did a campaign with River Island where we filmed funny sketches and published them with click throughs to what the people are wearing in it.

Marketing 120

Marketing Film Instagram Video 120

Cision

MAY 26, 2015

In a recent post about Google Tag Manager I discussed marketing “tags,” which are small snippets of Javascript that execute at prescribed times to give digital marketers and PR practitioners a proper idea of behaviors on a particular site. Facebook has a similar convention, called “conversion pixels.

Facebook 120

Facebook Analytics Measurement Google 120

Cision

OCTOBER 3, 2016

With a little creative keyword searching, you can easily find people looking to purchase your product or service. Simply identify terms people may use when they’re in the different stages of the buying journey : Awareness, Research, Consideration, Comparison, Purchase, Advocacy, and input those as searches. Now my new favorite brand!”.

Software 0

Software Comparison Media System 0

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. See our previous post for more on making the most of solid analyst relations.

B2B 136

B2B Brand Branding Trade Shows 136

Victorious PR

NOVEMBER 21, 2022

For instance, at Victorious PR, we even geo-tag when at events so that we are hitting our ideal clients WHILE at the same event. Many people have dubbed forms of media as “ publicity.” This can be built through earned media, or rather, a stellar public relations campaign. People must trust you to buy. Earned Media.

Real Estate 52

Real Estate Media Advertising Advertising 52

Communications Conversations

SEPTEMBER 19, 2019

And, we’re starting to see people and groups we weren’t seeing a year ago on TikTok. I might recommend trying out one of the following four ideas to get your start on TikTok: Engage employees in one of TikTok’s monthly hash tag challenge. ” For reference, this hash tag already has 574,500 views.

Brand 60

Brand Branding Pinterest Case Study 60

5W PR

OCTOBER 14, 2020

Not only will doing this filter out non-related issues from the brand’s primary channel but doing so will have the right people in place to address these issues and concerns in a faster and more effective manner. Some customers post messages without tagging a brand’s social accounts. Dedicate A Social Channel.

Social Media 88

Social Media How To Media Guidelines 88

Solo PR Pro

FEBRUARY 9, 2021

There’s a whole community of like minded people you can lean on. I find that people are always happy to talk and help make connections, all you have to do is ask. Of course, there will be people who do not respond, but don’t get discouraged. Jennifer Hudson, President, ThinkBeyond Public Relations.

Course 110

Course Exercises LinkedIn Groups 110

Cision

AUGUST 30, 2017

It makes people feel good to know that someone else had something positive to say about them. Then, go ahead and tag the celebrity on social media. In an online atmosphere where getting your content in front of the right people matters, an image can mean the difference between getting retweeted or getting ignored.

Strategy 243

Strategy Writing Social Media Guidelines 243

Sword and the Script

SEPTEMBER 26, 2017

Social media sites dislike external links because it takes people away from the platform which disrupts the advertising business model. Facebook wants you to use video because it keeps people engaged on the site for longer periods of time. For example, how many people are on Facebook? 5) Tag people and brands cited.

Social Media 115

Social Media Brand Branding Media 115

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 122

Technology Publicity Software Print 122

Cision

APRIL 6, 2015

32 million people listen to podcasts monthly. People don’t listen to podcasts because they are podcasts, they listen to great content that is delivered via the podcast medium. Recording a conversation between two or three people isn’t difficult. Respect people’s time. The average commute time in the U.S.

Engineering 120

Engineering Tools Examples YouTube 120