Newsfile

JUNE 28, 2023

In addition, conducting media monitoring will help position you as a leading public relations or marketing professional. Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. What Is Media Monitoring?

Media 52

Media Analytics Radio Google 52

Solo PR Pro

DECEMBER 20, 2022

I’ve worked for agencies most of my career and the majority of my clients have been midsize to large businesses with ample budget to hire a full-service agency. I’ll be working on segmenting my time each day into larger blocks devoted to a particular client project exclusively. Jodi Echakowitz, Boulevard Public Relations.

Resources 77

Resources Energy Small Business Corporate 77

Sword and the Script

JULY 5, 2022

Second, there’s a giant delta between the price tag – upwards of $5,000 per year – for many of these systems and the value to a diligent PR person that keeps their finger on the pulse of the media (which is 90% of the PR job by the way). Media relations. Tips for media relations in a slowing economy by Propel. Content picks.

Technology 92

Technology Software Survey Internal 92

ImPRessions - Crenshaw Communications

JULY 22, 2019

Yet the business of public relations is thriving. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. One reason is that PR is more relevant – and valuable – than ever. Here’s why. Credibility.

Mobile 244

Mobile SEO Web Journalism 244

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Focusing on building deeper client relationships with longer, more strategic engagements meant I needed to be a better broad-based practitioner and less a tactical media specialist. Bottom line?

How To 104

How To Fashion Banking Industry 104

Cision

MAY 11, 2015

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. ” – Lukas Bergstrom, Product Manager, Google Tag Manager. What is tag management?

Measurement 120

Measurement Tools Analytics Google 120

Cision

OCTOBER 3, 2016

Do you know what clients and prospects are saying about you in real-time? Those are clients – put them in an advocacy program to keep them coming back for more. When you see spikes, an alarm should go off in your head that tags that as an opportunity. How about the media, bloggers or influencers? Track Sentiment.

Software 0

Software Comparison Media System 0

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. – The client was so incredibly thorough in her responses.

Pitching 98

Pitching Consumer How To Education 98

Remote PR Jobs

OCTOBER 11, 2022

The age of the internet has permanently changed the landscape of public relations. When you use a hashtag on Twitter, your content becomes linked to all of the other tweets that include the same tag, which allows your followers to easily keep up with any company activity. 2 Social Media Can Help You Target the Right People.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Solo PR Pro

MARCH 8, 2021

Maria Coppola, APR, CPRC, Coppola Public Relations. I think it’s very important, just like we do with all our clients, to develop and agree to a scope of work before you proceed. Make sure you stipulate your policy on direct client contact and non-circumvention. The other thing that is important is transparency with your client.

Energy 96

Energy Policies Creativity Training 96

Solo PR Pro

FEBRUARY 9, 2021

Think through how you connect with your network and then be proactive in reaching out to contacts, including solo practitioners who may need help on client work and qualified potential clients you've met to see if they are ready to hire you. It’s hard to find time to keep your files and equipment in order when you’re busy with clients.

Course 110

Course Exercises LinkedIn Groups 110

Buzzstream

JANUARY 16, 2024

It also includes information like header tags, word count, structured data, and more. It also displays it’s proprietary Domain Authority and Page Authority, which is helpful if you or your client rely on those metrics instead of Ahref’s Domain Rating. There are no other Chrome extensions that let you edit data in this way.

SEO 83

SEO Web Tools Analysis 83

Konnect Agency

OCTOBER 2, 2019

Here at Konnect Agency , we win big for our clients every day. We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there. Tag relevant people in the post, which encourages happy customers and followers to retweet or share.

Instagram 71

Instagram LinkedIn Social Media Agency 71

Solo PR Pro

OCTOBER 6, 2020

Maybe old habits die hard, but I find that by tracking my time (using toggl track), it helps me account for the hours I put toward client work and prioritize the things I need to do on a daily basis. Also I use it to track non-work related activities – like errands and household chores. Every day I have an appointment at 8:30 a.m.

Social Media 128

Social Media LinkedIn Resources Communications 128

Victorious PR

NOVEMBER 21, 2022

For instance, at Victorious PR, we even geo-tag when at events so that we are hitting our ideal clients WHILE at the same event. This can be built through earned media, or rather, a stellar public relations campaign. This is the top question we get as a public relations agency. It’s all about effective paid advertising.

Real Estate 52

Real Estate Media Advertising Advertising 52

ImPRessions - Crenshaw Communications

MARCH 9, 2016

In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service. That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared.

Measurement 189

Measurement How To Guidelines Web 189

Solo PR Pro

NOVEMBER 24, 2020

I am a planner at heart, so planning for 2021 has many facets for me — planning for my business, planning for my clients and then personal planning and goal setting. For the first time since I started my business, I am treating myself like a client and have a solid plan in place. Maren Minchew, Founder, MMPR. We want to hear from you!

Automotive 85

Automotive Nonprofit Training Corporate 85

Shift Communications

SEPTEMBER 25, 2014

Agency life demands that we divide our attention between multiple clients as well as internal projects that need to be completed. The key to micro-tasking (or practicing for that championship) is to use memory tags, the ability for your brain to recover information quickly. We have a lot of things to do on a daily basis.

Agency 146

Agency Internal International Course 146

Solo PR Pro

APRIL 6, 2021

For some clients, the hourly ones, this has been a particularly big challenge when it comes invoice time. But also, for those retainer clients, where I have not been charging enough for my work, I haven't been able to show the backup I should in order to ask for a fee increase. Laura Frnka-Davis, APR, Principal, LFD Communications.

Tools 89

Tools Google LinkedIn Leadership 89

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Influencer relations is a logical extension of media relations , but less transactional and more collaborative. See our previous post for more on making the most of solid analyst relations. Companies in related industries can also make great influential partners. But where do PR teams find third-party influencers?

B2B 136

B2B Brand Branding Trade Shows 136

Solo PR Pro

JULY 6, 2021

I have one rule: be honest with clients. The ones that aren’t are not my clients.). A client sprung something last-minute on me, and I gave her an option: did she need it today or tomorrow because I was going to the Monterey Aquarium. Kristine Gobbo, Spectrum Public Relations. Sometimes, you just need to step away.

Crisis 110

Crisis Small Business Social Media Communications 110

Prohibition

APRIL 29, 2017

As you’ve probably figured out, we’re no relics when it comes to clever public relations. You need to have solid media relations skills, have managed talented PR executives before. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile. Organise and coordinate PR activities.

Agency 54

Agency Creativity Hotels Social Media 54

Cision

FEBRUARY 13, 2017

Outlook for a client and iCalendar for work, for example. Google Analytics / Google Tag Manager. Key features: Google Analytics is the standard for basic web analytics, while Google Tag Manager is a more precise tool to fire marketing tags for specific web actions. Accelerated Mobile Pages / Google News. Google Chrome.

Google 244

Google Mobile How To Skype 244

Solo PR Pro

DECEMBER 8, 2020

Whether you’re setting yourself up for a busy new year or kicking things off with a brand new client, one of the most fundamental ways to ensure you stay on track is by establishing a timeline for your planned efforts. Leave your response in the comments section below or tag us on social media using #solopr. Preparing materials.

Social Media 68

Social Media Pitching Writing Measurement 68

Prohibition

JULY 5, 2017

So when our lovely city centre client, The Light, informed us that they would be hosting another pop-up bar – after the success of the Game of Thrones-themed Stark’s Tavern – we couldn’t wait to get creative. Here at Prohibition HQ, we love creative social campaigns of all natures, and video content is no exception.

Video 48

Video Creativity Viral Fashion 48

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 122

Technology Publicity Software Print 122

Konnect Agency

NOVEMBER 9, 2021

Why Influencer and Celebrity Relations Move the Needle During the Holiday Season. T hree Tips for a Successful Influencer and Celebrity Relations Campaign. Picking the Right Influencer or Celebrity Relations Partner. For example, we recently worked with one of our food and beverage clients on a back-to-school campaign.

Creativity 59

Creativity Analytics Guidelines Agency 59

Solo PR Pro

JANUARY 11, 2021

When people hear “PR”, most think of only media relations. The bottom line nature of big PR firms/networks will make it hard for them to keep their commitments if they don't see a return on their investment in the form of increased client engagements and billing. Jennifer Wilbur, Principal, JRW PR & Marketing.

Industry 79

Industry Print Ethics Internal 79

Konnect Agency

MARCH 4, 2020

As PR professionals at a public relations agency and wizards in various industries across the board, a clean inbox can provide a sense of comfort not felt in other situations. Here are some simple ways to take back your beloved inbox and your energy this Spring at a public relations firm and beyond. Spring into action. For example.

Energy 75

Energy System Agency Course 75

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. Where do you see the industry in 10 years time? I think things will become far more targeted.

Hotels 86

Hotels Social Media Fashion Agency 86

Critical Mention

JANUARY 16, 2020

Internal links should contain related content to the page site visitors are initially on. A cluttered site isn’t an attractive one, and is more likely to push clients away from clicking your site and learning more about your products. URLS are most effective when they are clear, brief and related to the on-page content.

SEO 80

SEO Strategy Engineering Mobile 80

Prohibition

APRIL 17, 2017

Job details: In this Account Executive graduate job, your role will include: • Establishing an understanding of clients’ business objectives and relevant wider industry issues. Coordinating PR programmes to support clients’ business objectives. Developing working relationships with clients, media, and other advisers.

Agency 48

Agency Crisis Management Fashion Social Media 48

Prohibition

JULY 14, 2017

Consumers want more, they want tailored messaging, something they can relate to, and something they can truly feel engaged with. And so we see the rise of lifestyle content within the B2B market becoming more successful, and very personalised and strategically relatable content for the B2C market becoming nothing short of essential.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. It’s larger than media relations, but only in the abstract. Here’s the thing: as a search term, media relations dwarfs earned media. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

Prakkypedia

OCTOBER 4, 2016

It’s a good public relations device to build your profile and help you reach out to potential clients, customers or partners, and share your expertise or point of view. Invite clients or peers to attend. Devise a hashtag for your presentation and ask your audience to share their thoughts using that tag. Congratulations.

Publicity 99

Publicity Film LinkedIn Pitching 99

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. Both are designed to apply marketing lead attribution techniques to media relations.

Pitching 88

Pitching Report Software Survey 88

Prohibition

APRIL 2, 2017

It’s not about being a ‘me too’ brand, it’s about being a true innovator, and if you want to deliver comms with real impact, it’s your job as a communicator to embrace change, identify relevant opportunities for your clients, and more often than not take a step into the unknown.

Social Media 48

Social Media Agency Consumer Fashion 48