Sword and the Script

JULY 14, 2020

ROI and proving value 2. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Budget was replaced as the top challenge facing communicators with proving value and return on investment (ROI). Educating executives 3. Cutting through the clutter 4.

Survey 135

Survey Measurement System Education 135

Shift Communications

NOVEMBER 7, 2014

Let’s dive into some of the sections and why we think you’ll find this book a useful read, as well as who will get the most benefit from each section. In the book, the first section discusses choosing the right metrics and starts by questioning what those metrics should be. Who will benefit most?

Google 107

Google Measurement Data-Driven PR Marketing 107

Contently - Strategy

JANUARY 14, 2020

For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. How do you prove content marketing ROI and grow your program? Have everyone do a silent brainstorm on each section for five minutes. Pillars are the big, overarching topics you want to own. What content works best?

Strategy 78

Strategy Exercises Content Marketing Energy 78

Contently - Strategy

NOVEMBER 12, 2020

In a recent study , we found that two-thirds of Fortune 1000 Healthcare companies had a limited content presence—like a news section in the footer filled with press releases—or no content presence at all. They build deeper relationships with their audience, dominate search, and see compounding ROI as their engagement and audience grows.

Brand 145

Brand Branding Healthcare Enterprise 145

Sword and the Script

MARCH 16, 2021

7% said improving marketing ROI. However, if the changes seem modest in comparison to the level of optimism, a separate section of the survey might offer an explanation: customer acquisition and retention are both up about 6% throughout the pandemic. 28% said brand building. 21% said acquiring new customers.

Survey 150

Survey Marketing B2B Comparison 150

The Resolution Blog

JULY 9, 2018

While this tactic may be great for influencing decisions, it can bring down their overall ROI and once they have directed consumers to a third party platform it can be difficult to measure exact benefits in the way they are used to. A common option is to have an ‘as seen in’ news section of your website.

Retail 168

Retail Internal International Twitter 168

The Stalwart Blog

NOVEMBER 6, 2015

For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. Are there new sections? Make a list of all the publications you pitch and spend time getting reacquainted with the content on which they focus. Has the editorial staff changed?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Doctor Spin

APRIL 4, 2023

Some PR professionals subscribe to the idea that PR activities can be translated into ROI. You can add all sorts of bells and whistles; perhaps you have a long section describing research on your stakeholders, influencers, and publics. Perhaps you have a long section describing each prioritised media channel.

Strategy 52

Strategy How To Hotels Analysis 52

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. The answer seems to be a fairly solid “no” – according to reporting by Nat Ives of the CMO Today section of the Wall Street Journal. That’s the theme for this week’s Unscripted Marketing Links (UML).

Sports 111

Sports Advertising Advertising Survey 111

Sword and the Script

JUNE 6, 2023

I simply enter my pitch or press release into the prompt section of the media list builder, and within a few seconds I can have a list of 10, 50, or even 75 journalists.” ROI (99%), inflation (98%) and pressure for profit (97%) are among the 33 comms issues keeping CMOs and brand managers up at night writes the Bulldog Reporter.

Survey 144

Survey Software B2B Pitching 144

Burrelles Fresh Ideas

MAY 9, 2023

When you click each tile, you will see a pop-up with additional information and an explanation of the section. Inside the pop-up is a link to a measurement taxonomy – giving you even more information on what types of objectives, activities and measures to include in that section. This isn’t new to us.

Measurement 40

Measurement Comparison Advertising Advertising 40

Ishmael's Corner

NOVEMBER 2, 2014

Naturally, the company wants to maximize its ROI. If you’re interested in the media coverage, a cross section follows: BuzzFeed. The writing doomed Mr. Wilde before he uttered a word. I know Chevrolet pays millions for a branding campaign tied to the World Series. Washington Post. NY Daily News. USA Today Sports. CBS Detroit.

Communications 112

Communications Sports Technology Brand 112

Prohibition

JANUARY 23, 2023

LinkedIn LinkedIn users, regular videos, marketing roi, social media accounts LinkedIn is the largest B2B professional social media platform and video posts prove a great way to reach new businesses and relevant stakeholders. As the content is B2B, rather than B2C in nature, the video should be informative as well as engaging.

Video 62

Video Social Media Instagram Media 62

Rock the Status Quo

DECEMBER 1, 2016

This helps you build out a Facebook page audience that delivers ROI, rather than just a vanity metric. The “interests” section is where this truly becomes most effective. This includes sections like interests, activities, favorite music, movies and TV shows. It’s critical to marketing success.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

This helps you build out a Facebook page audience that delivers ROI, rather than just a vanity metric. The “interests” section is where this truly becomes most effective. This includes sections like interests, activities, favorite music, movies and TV shows. It’s critical to marketing success.

Facebook 100

Facebook Banking Retail Local 100

Solo PR Pro

DECEMBER 22, 2020

This time, it’s through one of its professional interest sections, which are communities that solely focus on areas of expertise and provide access to specialized content, networking opportunities and more. For independent practitioners like us, there’s PRSA’s Counselors Academy Section.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. At the end of the year, I go back through all the posts and build a list of statistics that characterize the last 12 months.

Survey 174

Survey Marketing B2B Study 174

Cision

MAY 29, 2017

Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery. Brands, publishers and advertisers are leveraging various content discovery platforms such as Taboola , Outbrain , Curiyo , Renoun , and others to expand their reach and improve ROI.

How To 129

How To Content Marketing Engineering Advertising 129

Solo PR Pro

JUNE 6, 2017

This year’s report has 355 slides of information including a new section on healthcare. When asked about the top challenges in social media marketing, 61% cited measuring ROI, 38% said securing budget and resources and 34% indicated that tying social campaigns to business goals was the top challenge.

Trends 49

Trends Mobile Video B2C 49

Bianchi Biz Blog

JANUARY 19, 2023

And the entire new West Hall (which increased show footprint by 40% by adding 600,000 square feet of exhibit space and 150,000 square feet of meeting space to the Las Vegas Convention Center) was sold out to vehicle technology exhibitors, with an automotive exhibit overflow spilling out into a section of LVCC’s expansive North Hall.

Automotive 82

Automotive Transportation Technology System 82

PR Fuel

SEPTEMBER 14, 2020

Put them in your media, blog, or news sections. But if you’re not including press releases in it, it could have a huge, negative impact on your ROI. You can use this as a digital record of what you’ve done before. You can use the content from your press releases to expand into extra blog content.

Small Business 59

Small Business Blogging SEO Engineering 59

Journalistics

SEPTEMBER 10, 2021

Here is what the future of your content marketing operation looks like: More than a few people on your internal and external communications teams have a degree in journalism – some of them have actually worked for a newspaper or broadcast news organization (they’re like real journalists) Your team – which now consists of marketers, journalists, copywriters, (..)

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

5W PR

NOVEMBER 23, 2021

Don’t forget that the companies with the more refined targeting strategies are often the ones that end up with the highest ROI. The ROI is Incredible. That way the Instagram algorithms will see that your posts are getting a ton of engagement, and they may even end up in the “trending posts” section.

Instagram 158

Instagram Publicity How To Social Media 158

Presspage

FEBRUARY 1, 2019

This means we must collect data from different sections to prove the coverage led to an increase in CTA clicks (a potential goal), and in turn, is helping the business bottom line. Attribution modeling in GA is a system which credits channels responsible for conversions and ROI. Terminology.

Analytics 154

Analytics Google Measurement Data 154

Beyond PR

MARCH 24, 2016

To prove your campaign’s ROI, you need to report on meaningful metrics that relate directly to business goals. Once you’ve defined your goals, how exactly do you demonstrate your ROI for them? Organize the report in sections that show how each team contributed to the campaign. Step 1: Define your goals across teams.

Report 40

Report How To Measurement Case Study 40

Waxing UnLyrical

MARCH 14, 2012

I want to grab these people and tell them about a wonderful place where goals and strategy hold hands and make sweet, sweet ROI together. When we went through each section the line between competent and excellent became clearer, more fixed … and so did the line between competent and inadequate. It was eye-opening.

Hotels 67

Hotels Internal International Training 67

Buzzstream

DECEMBER 3, 2020

Going for exact match keywords can give you a better ROI on your ad budget by giving you access to users who are most likely to convert. In this section, let’s look at a few of them. . If your pay-per-click (PPC) advertising budget is tight, you might want to look into bidding on exact match keywords. Audit your exact match keywords.

Google 127

Google Advertising Advertising Groups 127

Beyond PR

MAY 12, 2016

As an alternative to the explainer line, adding a quote section to the press release can help explain the company’s story in a more personal and appealing way. Keep showing your client their ROI and how different approaches get different results.

Agency 40

Agency Real Estate Film Video 40

MaccaPR

APRIL 2, 2015

Brands are using the social platform''s video feature to not only increase engagement with followers, but also to substantially increase exposure with impressive ROI numbers. Embrace data and deliver measurable ROI results. She said something that every marketer can relate to: What''s holding us back from ROI is the fear of failure.

Social Media 48

Social Media Pinterest Marketing Media 48

Sword and the Script

SEPTEMBER 29, 2015

Also see: Improve Marketing ROI 700% with this One Weird Trick! Finally, it’s worth watching this story of content marketing to the very end for the outtakes section. Marketing is no secret. That veil of secrecy has been lifted off marketing. People know when they are being marketed to,” according to David Jones of John Deere.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Buzzstream

DECEMBER 13, 2023

So, this section may get longer and longer as the year goes on, but most AI tools currently utilize OpenAI behind the scenes. Below is an example of the previous section in my Google Doc. Consider not only the initial cost but also potential long-term benefits and ROI. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

So, this section may get longer and longer as the year goes on, but most AI tools currently utilize OpenAI behind the scenes. Below is an example of the previous section in my Google Doc. Consider not only the initial cost but also potential long-term benefits and ROI. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Waxing UnLyrical

APRIL 8, 2013

… which was just after Brandon H had brought up “Die Hard”: @ standingdog When someone brings up lack of ROI scale for #social I channel John McClain in Die Hard: “Welcome to the party pal!” ” #measurePR. Brandon H (@BH_Social) April 2, 2013. … and people wonder why I love Twitter.

B2C 83

B2C B2B Measurement Twitter 83

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. It’s one of the reasons why when we had the option to redesign our website, I made it a must to not only have a press page but a news section to showcase our mentions.

Media Relations 68

Media Relations Media Insurance Insurance 68

ZudePR

JANUARY 21, 2016

Here’s my 29-strong email stack, sectioned into my interests. So lots of great information on ROI, a topic dear to every SaaS CEO’s heart. And how small tweaks to signage can have a huge impact on ROI. I don’t bother with Twitter. I’d have to do a separate update if I did. And I don’t have time.

Digg 104

Digg SEO System Reddit 104

Solo PR Pro

DECEMBER 20, 2016

Once you have your pixel placed on your website or landing page (see my post on implementing the pixel here , and then use the Facebook Pixel Helper to make sure its installed properly), simply navigate to the Audiences section inside your Ads Manager, click Create Audience, and then select Custom Audience from the dropdown.

Facebook 40

Facebook Media Small Business Local 40

PR 20/20

MAY 12, 2016

Marketers are being held to higher ROI standards, and the same needs to be true of agency partners. Rely on agency partners that continually adapt strategies based on performance, obsess over data, and are driven to exceed ROI expectations. Strategies cannot be built in isolation if marketers want to maximize ROI.

Agency 40

Agency Marketing Financial System 40