5W PR

FEBRUARY 28, 2024

With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. What is SXSW?

Brand 78

Brand Branding How To Film 78

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Public relations is HOT right now. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations . Video gets even bigger.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. A history of setbacks, or even failure, is more memorable than the typical success tale. ” “What’s your biggest headache/success/challenge?” Insist on examples. The same goes for identifying the story.

How To 310

How To Transportation Software Employee 310

Remote PR Jobs

JUNE 14, 2023

This type of arrangement allows for greater control over costs and resources while still providing access to an expert in the field who can help you execute successful PR campaigns. Often, a Freelancer's scope extends beyond just public relations efforts. Look no further!

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

5W PR

JANUARY 11, 2024

Should we be calling this a recap or round-up since we’re posting this after these trends have passed for the most part? TikTok Trends on the Rise “We’re XXX, Of Course We’re Going To” – Sharing similarities or experiences with another person who shares the same as you. I rizzed her up when we met at the party last night.

Fashion 78

Fashion Trends Hotels Viral 78

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. From tweets to blogs, many PR organizations publish great PR content. Share Tweet Share.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. This thought-provoking discussion channels many intriguing topics related to the complexities of the modern workplace, and Erica shares her vision for how we can adapt and thrive in the post-pandemic era.

Employee 130

Employee Policies Creativity Company 130

The Hoyt Organization

SEPTEMBER 8, 2023

As such, it can potentially help you structure more effective and efficient public relations campaigns. Opportunities For Using AI In PR But how can public relations professionals make the most of this resource? As a result, they can quickly respond to any potential crises or capitalize on positive publicity.

Publicity 96

Publicity Ethics Analysis Data 96

Presspage

JUNE 16, 2023

As in many other areas, in Investor Relations Artificial Intelligence (AI) has become a game-changer, presenting businesses with unprecedented possibilities to connect with investors and make informed choices based on data. When it comes to conducting financial analyst meetings, AI-powered platforms can also assist.

Financial 78

Financial System Ethics Data 78

Remote PR Jobs

MARCH 22, 2022

Emerging Trends. As remote public relations professionals, we already know about all the perks that working from home brings. Now that more individuals are choosing to work as solo PR practitioners, however, there are a few trends emerging: Turnover with your clients. Is it business as usual? Cue pajama pants!)

Employee 130

Employee Guidelines Meeting Trends 130

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. The theme for this year’s conference is “Think Forward” and provides and an eye toward the latest trends, solutions and ideas. Public Relations Society of America (PRSA) International Conference. Dates: June 9-12, 2019. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership. A successful agency relationship takes a real commitment from the client.

Agency 224

Agency Construction Fashion Pitching 224

PRSay

FEBRUARY 14, 2023

Chapter leaders also invited attendees to sign the PRSA Code of Ethics to reaffirm their commitment to making ethical choices in public relations. “We It’s important to keep the conversation about ethics alive among our members, especially as new trends and issues continue to play out in the media landscape.”

Ethics 158

Ethics Training Social Media Leadership 158

Sword and the Script

APRIL 2, 2024

It’s a bit of an eclectic mix of announcements this month. However, I thought the HARO news was worth delving into again since the service is being shuttered today – according to an email that was sent to subscribers at the end of March. And now onward with this month’s PR Tech Sum. >>> >>> Need an extra pair of hands?

Reddit 174

Reddit Software B2B Technology 174

Onclusive

AUGUST 30, 2017

Everyone has heard the phrase “Give credit where credit is due,” but because public relations departments have long lacked comprehensive attribution models, it’s been difficult to correlate data to success and provide actionable results. What PR Attribution brings to the table.

Tools 170

Tools eBook System Data 170

5W PR

MAY 24, 2023

The public relations space has been and will always be one of the vital industries in the market today. Our commitment to bringing the best PR services to the market has recently helped us lock in our spot on Clutch’s latest list of top B2B companies on their platform.

Industry 88

Industry Enterprise Fashion Financial 88

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What are some of the key components of a successful strategic communication strategy? It is complex, yet simple.

Automotive 245

Automotive Resources Strategy Consumer 245

Shift Communications

SEPTEMBER 23, 2022

The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. Having ‘the story’ is only half the battle — trying to espouse why the company alone is great is boring and will likely only garner attention from minimally impactful tier two trade publications.

Communications 78

Communications Leadership Energy Storytelling 78

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations.

eBook 184

eBook Policies Government Engineering 184

The Proactive Report

DECEMBER 26, 2022

Video trends for 2023. The success of Reels on Instagram led to Meta expanding that feature to Facebook as well. It was restricted by the bandwidth available. But being that we are a visual species, the desire for visual content drove the development of greater and greater bandwidth. Video is the most watched type of content online.

Video 162

Video Film Social Media Facebook 162

Critical Mention

FEBRUARY 25, 2022

Originals have been seen across many streaming services and they’re a great example of how to reel in customers, so Peacock offering that in their own way is an excellent case in showing how to follow a successful blueprint and make it your own. Always Have a Backup Plan. Offer Something Unique. Keep Doing What Works. Know Your Audience.

Brand 126

Brand Branding Storytelling Analytics 126

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. Still others bring in the PR firm too soon. Bad timing. Unrealistic expectations.

Agency 205

Agency Pitching Internal International 205

Cision

JUNE 2, 2017

Suki Mulberg Altamirano is the Founder and CEO of Lexington Public Relations , where she brings more than a decade of experience in public relations and marketing. In college, I combined these areas, honed in on communications as my major, did a few internships in public relations and the rest is history.

Travel 243

Travel Agency Social Media Print 243

Konnect Agency

NOVEMBER 20, 2023

2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. Stay vigilant about changing regulations, especially ones related to political advertising and campaign financing.

Trends 52

Trends Strategy Crisis Management Technology 52

Remote PR Jobs

OCTOBER 11, 2022

The age of the internet has permanently changed the landscape of public relations. Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Start by looking at your reach and impressions, arguably the most key features for brand growth.

Social Media 130

Social Media Media Product Launch LinkedIn 130

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A strategic public relations campaign can build significant corporate and product brand value, especially over time. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

Contently - Strategy

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Flack's Revenge

MAY 14, 2019

Which brings us right back to the original questions. He cited data from recent studies: “Is the process of media relations getting harder? This is particularly true for landing top tier, which is often the litmus test of success. They’re great questions; the second part acknowledges shared responsibility. Creating News.

Survey 195

Survey Journalism Agency Data 195

PRSay

NOVEMBER 8, 2023

With a session titled “ Strategies for Success in Your Dream Industry ,” it’s no wonder. With a session titled “ Strategies for Success in Your Dream Industry ,” it’s no wonder. Bring your creativity to the table. Following her Oct. Number one is writing. What do you think?” Have fun with PR.

Creativity 77

Creativity Writing Agency Internal 77

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

Burrelles Fresh Ideas

FEBRUARY 6, 2024

As we move forward into an era of unprecedented possibilities, it has become increasingly evident that the fusion of sports and fashion is not merely a trend but a transformative force shaping the very essence of athletic style. As we navigate the future, innovation and technology play a pivotal role in reshaping the sport-fashion landscape.

Fashion 85

Fashion Sports Technology Apparel 85

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

NewsWhip

DECEMBER 16, 2020

Knowing the publishers that drive public interest in a topic, beat, or niche is vital if you want your media plans and mentions to make an impact. But finding out which websites actually drive the most public interest hasn’t been easy until today. Find the web publishers that drive public interest. Related articles.

Web 78

Web Crisis Data Trends 78

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Taking place Jan. Start planning today!

Mobile 75

Mobile Technology Automotive Trade Shows 75

Contently - Strategy

APRIL 19, 2021

And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. Now comes the big question: Should B2B brands use TikTok?

B2B 111

B2B Brand Branding B2C 111

Wadds Inc.

JANUARY 22, 2024

Hobsbawm emphasises that the pandemic only accelerated trends like remote working, erosion of 9-5 standard hours, reduced face-to-face and vastly increased use of digital tools: it didn’t create them. You might think you’re getting ‘nowhere’ at work… but what if you’re not the only one? What if we’re all in The Nowhere Office ?

Fashion 52

Fashion Knowledge Base Internal International 52

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. Effective communication and collaboration are key to a successful PR campaign.

Agency 62

Agency Case Study How To Crisis 62