PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. The Benefits to a Great Press Release. Press Still Matters. How to Distribute Your Press Release.

How To 98

How To Newspapers Analytics SEO 98

Prohibition

MAY 13, 2022

By creating newsworthy content in the form of a press release or product roundup you can form a strong, proactive press office and be in control of the narrative. And any good agency will advise as to what is achievable for you. Benefits of taking a proactive approach. Top tips for businesses. Tips for your brand.

Print 112

Print Trends Agency Brand 112

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Our client Uberall is a good example. For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. That’s why brands should avoid featuring their name in the headline of any survey content like a press release. This is a mistake.

B2B 147

B2B Data Retail Survey 147

PRSay

MARCH 7, 2024

To achieve their objective, the “Barbie” team deliberately employed a breadcrumb strategy, offering three tips that PR professionals can incorporate into their upcoming campaigns: Small bites of content were released one at a time, beginning in late 2022 through the film’s release in July 2023, as reported by BBC News.

Film 118

Film Marketing Sports Hotels 118

ImPRessions - Crenshaw Communications

APRIL 18, 2019

A client in a commodity category or one with no discernable news – like bath soap or flashdrives – may put its eggs in a sponsorship basket, with earned media outreach limited to retail and trade channels. For one thing, a press release isn’t necessary for every announcement. Ramp up the reactive media.

Infographics 149

Infographics Retail Resources Employee 149

ImPRessions - Crenshaw Communications

JULY 18, 2017

Like any PR vehicle designed to generate positive press response, the success of even an inexpensive omnibus survey begins with careful design and a strong media strategy. Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. Avoid leading questions. .

Survey 136

Survey How To Construction Data 136

PR Fuel

DECEMBER 2, 2020

So you’ve written a press release to highlight your company’s latest achievements? Finding press release distribution is a great challenge for many businesses. This leads to press releases remaining undistributed, with achievements and milestones going unnoticed. Publish It Yourself.

Pitching 67

Pitching Writing Product Launch Blogging 67

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Here are some specific examples of Hero content: Surveys. Census Bureau or WorldBank are examples of sets that can get analyzed and combined. Internal Datasets. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

MAY 1, 2017

Writing for Slate shortly after Facebook Live’s release, Willa Paskin shared one of her initial impressions of Facebook Live being that they often aren’t planned as thoroughly as other video content, and it often makes the live content hard to watch (and replays even more).

Video 197

Video Facebook Retail How To 197

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. The Benefits to a Great Press Release. Press Still Matters. How to Distribute Your Press Release.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. The Benefits to a Great Press Release. Press Still Matters. How to Distribute Your Press Release.

How To 52

How To Newspapers Analytics SEO 52

Cision

APRIL 8, 2015

When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release. So, I wrote a press release and sent it to the media with a photo. Use appealing data.

Writing 120

Writing Retail Content Marketing Groups 120

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Below is an example of an online newsroom.

Software 113

Software Tools Publicity System 113

Prohibition

JULY 21, 2023

This was a brilliant way for AirBnb to tap into the film’s hype, giving guests the chance to live their own Barbie best lives, and it received some fantastic press coverage. AirBnb has also pledged a one-time donation to Save the Children to celebrate the release and ‘honour girls’ empowerment’. million views.

Wireless 62

Wireless Retail B2C Instagram 62

Prohibition

JUNE 2, 2023

Penguin Random House installed a book vending machine in Exeter St Davids Station, Devon, giving commuters the chance to buy a book for the recommended retail price. A fun campaign that had both the public and the press talking. Movie release. It’s a great example of letting a visually strong campaign communicate a message.

Transportation 62

Transportation B2C Social Media Retail 62

NewsWhip

NOVEMBER 2, 2021

Examples of this were highlighted with articles about vaccine side effects from late 2021. In one of the examples, an article from Newsweek was widely shared about a child that died, though the vaccine the child received was not declared the cause of death. The modern definition of misinformation has certainly become more contextual.

Crisis 78

Crisis Brand Branding Airlines 78

Prohibition

APRIL 23, 2020

This means that things can quickly be picked up by the press and seen by millions of people before you have chance to get it under wraps – which is why it is more essential than ever that you are prepared for a PR crisis. For example Chinese telecommunications company Huawei was accused by the U.S.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. .

Data 70

Data Retail How To Sports 70

Newsfile

OCTOBER 24, 2023

This is important for your earnings calls and your earnings press releases. For example, offer features like closed captioning for those with hearing impairments. Equal Access : All stakeholders, including institutional investors and retail investors, should have equal access to your call. Promote Your Earnings Call 2.

Conference 52

Conference Government Retail Analytics 52

MaccaPR

JULY 24, 2019

Is it because bad press, litigation or even a recall has hurt your brand reputation and you want an opportunity to elevate your brand into a new light? Fast forward a few years and now Target’s #TakePride campaign was featured on billboards, across their website and with retail items. But don’t commercialize your goodwill.

Corporate 116

Corporate Retail Policies Employee 116

Beyond PR

SEPTEMBER 2, 2016

Back-to-school is the second biggest retail holiday, with many families stocking up on new textbooks, electronics, and of course – backpacks. AAOS seized the opportunity with their press release Back-to-school: How to keep kids’ spines healthy and happy. Find the right voice to deliver your brand’s message.

Banking 62

Banking Retail B2B Writing 62

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Not so long ago, public communication was a one-way process; organizations sent press releases and news statements to media for public consumption. It makes sense that an outdoor apparel retailer like Patagonia would take a public stand against the opening of national park lands for commercial use.

Corporate 213

Corporate Ethics Apparel Journalism 213

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

MaccaPR

NOVEMBER 20, 2018

Yet some of the country’s largest corporations appear determined to allow their newsrooms – if they can be found at all – to serve as a dumping ground for old press releases, and little more. Five years ago, most newsrooms catered to one audience –journalists – and chiefly served as repositories for news releases.

Mobile 91

Mobile Corporate Survey Web 91

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Here’s an example.

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

NOVEMBER 16, 2016

Here are some media tips to get started: For Business Press, Think Verticals. One of the most common requests we get from B2B tech clients is an increase in business press coverage. Think retail, finance, manufacturing, automotive and so on. In the quest for business press, trade outlets can sometimes take the back burner.

B2B 60

B2B Media Automotive Pitching 60

Prohibition

DECEMBER 9, 2021

This means that things can quickly be picked up by the press and seen by millions of people before you have a chance to get it under wraps – which is why it is more essential than ever that you are prepared for a PR crisis. For example, Chinese telecommunications company Huawei was accused by the U.S.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Beyond PR

MAY 1, 2017

Writing for Slate shortly after Facebook Live’s release, Willa Paskin shared one of her initial impressions of Facebook Live being that they often aren’t planned as thoroughly as other video content, and it often makes the live content hard to watch (and replays even more).

Facebook 63

Facebook Video How To Retail 63

Victorious PR

FEBRUARY 8, 2023

E-Commerce E-commerce is essentially the buying and selling of goods and services over the internet, and there are three different types: Business to business —companies or retailers exchanging their goods or services, like Shopify.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

E-Commerce E-commerce is essentially the buying and selling of goods and services over the internet, and there are three different types: Business to business —companies or retailers exchanging their goods or services, like Shopify.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

E-Commerce E-commerce is essentially the buying and selling of goods and services over the internet, and there are three different types: Business to business —companies or retailers exchanging their goods or services, like Shopify.

Industry 52

Industry Real Estate Healthcare Tourism 52

PR in High Definition

APRIL 28, 2016

An insider’s view on events and press conferences. Journalists will attend multiple press conferences and liaise with multiple brands without leaving their desks. These examples only scratch the surface of what is possible! And more importantly, the demo can be guided or tailored to the end user to create more positive outcomes.

Social Media 54

Social Media Tools Marketing Enterprise 54

PR Fuel

OCTOBER 16, 2018

Make it personal – If you want to capture the reporter’s attention, you need to go beyond simply copying and pasting your press release into an email. Don’t send press releases as attachments – Sending your press release exclusively as an attachment is a bad idea for a few reasons.

Web 40

Web Pitching Local Report 40

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. It builds credibility and influence, plus it’s fantastic for generating leads.

Publicity 100

Publicity Trade Shows Google Twitter 100

NewsWhip

APRIL 28, 2021

Examples of trendjacking. Kirsty: So I know, for example, that what works in Myanmar and Bahrain will be very different to how our Johannesburg office in South Africa operates. So we can tell, for example, in Saudi Arabia, 18 to 25s are all about Snapchat, Twitter, and YouTube. Gen Z in Indonesia. Trends in digital news.

Consumer 78

Consumer Measurement Local Data 78

Communications Conversations

AUGUST 31, 2018

Patiently waiting for the death of press releases and media kits. As a former reporter who deleted dozens of press releases a day and threw out every single media kit and desk drop she ever received, it frustrates me that our industry continues to crank them out in such high volumes without much, if any, strategy behind them.

Media 112

Media Journalism Report Video 112

Bianchi Biz Blog

JANUARY 24, 2022

LiDAR is a perfect example. Dealerships are leveraging online business models that redefine the customer experience in automotive retail. Our creative director Alex Hartman joined me for the press days at Motor Bella. For example, I had the opportunity to tell the story of Kelly Suntrup Stumpe, aka The Car Mom.

Meeting 78

Meeting Automotive Media Technology 78