NewsWhip

SEPTEMBER 14, 2023

We see an example of this every Thanksgiving with a story about a grandmother accidentally inviting a stranger to dinner , which goes viral each year because they’ve kept their tradition alive. Receive weekly updates with the NewsWhip Note You have subscribed to the NewsWhip daily newsletter. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

5W PR

JANUARY 23, 2023

That means if a company wants to reach its target audiences on TikTok, it should let the local users of the platform speak on the behalf of the company.

Marketing 88

Marketing Advertising Advertising Viral 88

NewsWhip

MARCH 2, 2020

Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. The latter of these is a viral site associated with feel-good content and spirituality that has been rising rapidly up our rankings in recent months. . This was driven by a number of different viral top stories.

Facebook 166

Facebook Viral Analysis Web 166

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. The video has almost 100 million views. This video quickly went viral and has more than 40 million views on YouTube.

Film 131

Film Viral YouTube eBook 131

PR for Anyone

MAY 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It went viral because it looked like big worms. If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Leverage the local angle. Local hoteliers and restaurants offering tourist specials saw media coverage like never before. Airbnb benefitted locally and nationally in stories touting the huge lodging need in unlikely places. Airbnb benefitted locally and nationally in stories touting the huge lodging need in unlikely places.

Hotels 200

Hotels Local Interviews Viral 200

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Polaris

NOVEMBER 20, 2014

Struck by Caine’s inventiveness, he decided to make a video about the arcade. On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. The video quickly went viral, racking up over 1 million views the first day alone.

Storytelling 199

Storytelling Reddit Video Creativity 199

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

Shift Communications

NOVEMBER 3, 2014

In taking full advantage of local ghost tours and haunted houses during the Halloween season, I was reminded of how much the holiday involves playing on people’s fears. The end product is a commercial spot or online video. The two videos have combined for more than 60 million YouTube views.

Advertising 92

Advertising Advertising Viral YouTube 92

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Use them to spread positive news about your firm.

Google 259

Google Digital PR Mobile SEO 259

Presspage

AUGUST 24, 2023

This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts.

Storytelling 78

Storytelling Data YouTube Strategy 78

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. Local and International Laws for Protecting Your Social Media Accounts. In this particular case, within 4 days of the video being posted to YouTube, United Airlines’ stock price fell 10%, costing stockholders about $180 million in value.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. manual social media searching, local news, niche publications, community events, etc., Influencers and brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. Meet people where they are.

Social Media 97

Social Media Conference Media Corporate 97

Shift Communications

DECEMBER 15, 2016

“PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Cision

FEBRUARY 5, 2016

Photography and most recently videos are becoming very important, more so than numbers. I’ve had tons of local outreach through Twitter lately too. Sally has ONE viral post that brings in all those views. The food and mom blogosphere is an extremely popular sector. I love Instagram and Facebook!

Pitching 120

Pitching Instagram Viral YouTube 120

ReimaginePR

JUNE 18, 2015

I saw only one Ice Bucket Challenge video that discussed the fear and horror of living with (and dying from) ALS. In the places where your organization works, profile the local people at their best, having fun, going to work, and engaged in cultural activities. If I were cynical, I’d say “brain off” is our default position these days.

Airlines 120

Airlines Viral Government Local 120

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

Corporate 48

Corporate Examples Storytelling Brand 48

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

Course 40

Course Local Creativity LinkedIn 40

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Use them to spread positive news about your firm.

Google 64

Google Digital PR Mobile SEO 64

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. An effective video content strategy can both tell the story of your business in a clear, concise way, as well as engage users through striking visuals. a space jump), Red Bull relies heavily on video content and not still imagery.

Video 62

Video Sports Brand Branding 62

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. Think Global, Start Local.

Viral 88

Viral Marketing Guidelines Local 88

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. The ability to work locally while collaborating globally, without duplicate work and complex reporting lines, fosters innovative ideas. Blogs, videos, podcasts, social media posts - each medium requires a unique strategy.

Analytics 78

Analytics Digital PR Storytelling Local 78

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Does our video have the makings of a viral video?

Video 87

Video Facebook Twitter Viral 87

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Will you send out written statements or release video footage? Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Buzzstream

AUGUST 28, 2019

This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. This campaign had over 170 media mentions, with many of them from local news outlets covering their area. Video Content. For example, you can ask, who is using a specific hashtag the most? With more than 1.9

Survey 98

Survey Data Comparison Analysis 98

NewsWhip

SEPTEMBER 17, 2019

Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. We’ve seen local stories go hyper-viral before, as the most shared story in Q1 was a warning about a suspected predator in an unspecified area in Texas. These were the top 15 web articles on Facebook in August 2019.

Viral 138

Viral Web Facebook Local 138

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Curated video content.

How To 198

How To Real Estate Web Case Study 198

The Stalwart Blog

APRIL 26, 2020

If you haven’t seen any of the prior shows, feel free to visit our library, which is in the Video tab on the Lake Forest Chamber page. There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. They go to the news. Dave Oates: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Business Wire

OCTOBER 30, 2017

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Include videos but keep them short. According to Vidyard’s 2017 Video in Business Benchmark report, a video less than 90 seconds in length sees an average retention at the end of 53%. Humans are visual learners.

Infographics 154

Infographics Travel Product Launch Video 154

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Popeyes maintained its momentum by owning the social field and posting a lively 50-second video documenting the excitement that engulfed Popeye’s chicken sandwiches.

Twitter 105

Twitter Marketing Social Media Viral 105

Sword and the Script

NOVEMBER 11, 2014

The party room rivals any I’ve seen in the local area. I can personally attest to the fact the pricing is very competitive with other options for hosting parties in the local area. Those brave enough to jump from an aircraft will upload their video to YouTube and make the photos their social media profile shots.

Marketing 113

Marketing System Viral Insurance 113

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. CEO of Likeable Local. Social media strategist and co-author of “Facebook Marketing All-In-One for Dummies” The Ultimate Guide to Creating a Killer Explainer Video [link] — Amy Porterfield (@AmyPorterfield) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 45

Social Media Media Storytelling Local 45