Remove Employee Remove Local Remove Video Remove Viral
article thumbnail

Walmart’s suspension of advertising on X became last month’s biggest brand story

NewsWhip

Nike’s Powerpuff Girls collab excites on TikTok Nike SB (skateboarding) announced it was releasing a trio of Powerpuff Girls inspired Dunk Lows on TikTok, and the promotional video earned a massive 8.24 million engagements on the platform. nike Sugar, spice, and everything nice.

article thumbnail

Thanksgiving and Black Friday bring Target the most brand coverage in November

NewsWhip

This year, Target CEO Brian Cornell released a statement reflecting on the decision to keep stores closed every Thanksgiving Day, naming employees and their families as the key reason. The videos were easily the brand’s biggest pieces of content in the last month. But ultimately, that’s not what captured the most attention.

Brand 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Feel-good stories won brand coverage in December 2022 with Walmart, UPS, and Amazon

NewsWhip

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. The story about the 82-year-old employee accounted for 11 of those articles and together earned over 213k engagements.

Brand 78
article thumbnail

Barbie dominates August brand coverage

NewsWhip

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” Receive weekly updates with the NewsWhip Note You have subscribed to the NewsWhip daily newsletter. The story originally totaled over 1.4

Brand 78
article thumbnail

How to Leverage Emotions to Boost Digital PR

Cision

Unveiling surprising facts or data can also make your online PR content go viral. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well.

article thumbnail

7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally.

article thumbnail

Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

It also presents risks of viralization and losing very public control. However, as we saw with the case of Phonedog vs. Kravitz there is risk in allowing employees to tweet from their own accounts, or tweet from accounts that have their name + your organization’s name in the handle. Source: Wikipedia).

Airlines 206