NewsWhip

NOVEMBER 3, 2022

local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world. If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK!

Reddit 158

Reddit Viral Analytics Social Media 158

NewsWhip

DECEMBER 7, 2023

This was picked up by several local news outlets, with ABC7 in Los Angeles earning over 127k engagements to its article published on Nov 13th, just five days after the initial statement. So, this becomes a lesson that earned media encompasses much more than just what is written about by publishers online.

Brand 78

Brand Branding Retail Viral 78

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher.

Crisis 176

Crisis Viral Brand Branding 176

NewsWhip

JANUARY 11, 2023

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. This story has continued into early January following the TikTok that went viral on Dec 17th.

Brand 78

Brand Branding Viral Employee 78

Cision

OCTOBER 7, 2016

Before starting your next viral social campaign, head down to your local coffee shop and enjoy the autumnal bounty of nutmeg, cloves and cinnamon — or don’t because you know it will be back next year. Incite social sharing internally by asking your team and organization to get involved.

Analysis 318

Analysis Viral Trends Software 318

NewsWhip

SEPTEMBER 14, 2023

We see an example of this every Thanksgiving with a story about a grandmother accidentally inviting a stranger to dinner , which goes viral each year because they’ve kept their tradition alive. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

Cision

AUGUST 15, 2017

Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think?” If you want to pitch your local television programs, you’re going to need to put a social media spin on it as well. To Your Publicity Success!!!

Pitching 319

Pitching Television Media Social Media 319

NewsWhip

MARCH 2, 2020

The latter of these is a viral site associated with feel-good content and spirituality that has been rising rapidly up our rankings in recent months. . This was driven by a number of different viral top stories. In second place was Fox News, though they were roughly equal with CNN, NBC, and Higher Perspectives. million and 5.7

Facebook 166

Facebook Viral Analysis Web 166

NewsWhip

SEPTEMBER 29, 2020

Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral. For hyper-local reporting, a local LA story about road closures featured a Reddit post from an LAFD official explaining what had happened. . Understand public opinion .

Reddit 117

Reddit Viral Community Local 117

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Leverage the local angle. Local hoteliers and restaurants offering tourist specials saw media coverage like never before. Airbnb benefitted locally and nationally in stories touting the huge lodging need in unlikely places. Airbnb benefitted locally and nationally in stories touting the huge lodging need in unlikely places.

Hotels 200

Hotels Local Interviews Viral 200

ImPRessions - Crenshaw Communications

MAY 3, 2016

Tap into local pride. It’s easy to focus on big top-tier media with national reach, but it’s important to remember the power of the hyperlocal movement and local media, especially for consumer facing brands. Consider any and all local angels that could play to these types of opportunities.

Local 120

Local Viral Survey Consumer 120

5W PR

APRIL 13, 2022

For example, back in 2014, Buzzfeed published an article about an artist that asked people from different countries to Photoshop one of her images according to their local standards of beauty. The article ended up getting picked up by many other outlets and went viral, while the original generated millions of views.

Company 88

Company Strategy Viral Data 88

5W PR

JANUARY 23, 2023

That means if a company wants to reach its target audiences on TikTok, it should let the local users of the platform speak on the behalf of the company.

Marketing 88

Marketing Advertising Advertising Viral 88

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube. The video has almost 100 million views.

Film 131

Film Viral YouTube eBook 131

NewsWhip

DECEMBER 21, 2022

Human interest stories still move audiences, and that’s as true for brand coverage as it is for local news highlights or viral Facebook posts. . The first was about a driver that saved a dog from a backyard pool, which was covered to huge adulation by local site KSLA. Human interest drove public interest .

Brand 78

Brand Branding Policies Local 78

Communications Conversations

MAY 12, 2023

Notably: NPR leaving Twitter (my top post in terms of reach) and a wonderful Red Wing Shoes campaign with a local non-profit. You could say it ‘went viral’ However, that same post generated just 3,203 impressions–just over 10% of the number of impressions of my most successful post in 2023 in terms of reach.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

PRSay

MARCH 7, 2024

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 118

Film Marketing Sports Hotels 118

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

PR for Anyone

MAY 4, 2022

It went viral because it looked like big worms. If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. You don’t want to pitch what everyone else is going to pitch. Have some fun. That’s what people like. Things that are different.

Pitching 130

Pitching Media Financial YouTube 130

ImPRessions - Crenshaw Communications

JUNE 7, 2017

According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations.

Small Business 168

Small Business SMB Local Viral 168

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

Barokas

FEBRUARY 3, 2020

These annual occasions give companies the opportunity to reinforce key brand attributes, show their personality, create viral buzz—and hopefully have a little fun along the way. The instigator of chuckles, deep belly laughs and viral buzz. Here are a few that have proven to work: Infuse Your Campaign with Comedy.

Viral 78

Viral Transportation Hotels Travel 78

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. That is to say, Facebook may be used to successfully convey relevant, urgent, breaking news or local alerts. Key Platforms. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

The Stalwart Blog

DECEMBER 20, 2017

Doing so successfully will require an expert touch from professionals who understand the anatomy of a story that gives it the best chance of going viral. That’s all fine and dandy if you’re the local jewelry store, but for many organizations on the continent, this will mean even slower growth or, quite possibly, a contraction in revenue.

Company 114

Company Viral Travel Corporate 114

Cision

JULY 28, 2015

Visible Intelligence lets us know if a good news story goes viral, which is great for brand reinforcement,” Natalie says. When our local newspaper did a story on the Chattanooga Airport’s funding, we wanted to see, if besides that article, people cared.

Media 120

Media Viral Newspapers Digital PR 120

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Wildfire

MARCH 8, 2018

Smirnoff’s ‘ Equalizing Music ’ initiative, which raises the profile and exposure of women musicians around the world following the trending of the #GrammySoMale viral hashtag after Alessia Cara was the only female winner. Many of these examples demonstrate the power of a think global, act local methodology.

Internal 45

Internal International Viral Local 45

Shift Communications

NOVEMBER 3, 2014

In taking full advantage of local ghost tours and haunted houses during the Halloween season, I was reminded of how much the holiday involves playing on people’s fears. When a journalist later called Gordon out on the stunt, which he believed to be fake, Gordon exacted his viral revenge.

Advertising 92

Advertising Advertising Viral YouTube 92

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Fast Company’s feature on the founders went viral – with the headline Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete. Author Jeremiah Moss called it “the most deplorable commodification of local neighborhood culture I’ve ever witnessed.” A year later, the startup has rebranded as Stockwell.

Corporate 149

Corporate Viral Community Crisis 149

Polaris

NOVEMBER 20, 2014

On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. The video quickly went viral, racking up over 1 million views the first day alone. And the impact on Caine was nothing short of astounding.

Storytelling 199

Storytelling Reddit Video Creativity 199

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. Local and International Laws for Protecting Your Social Media Accounts. Social media and the online landscape provide unique communication opportunities for individuals and organizations. Can You Sue Former Employees for Social Media Accounts?

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Cision

JULY 20, 2015

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Presspage

AUGUST 24, 2023

The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts.

Storytelling 78

Storytelling Data YouTube Strategy 78

NewsWhip

FEBRUARY 7, 2020

This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Over the course of this week, there were fourteen articles combining for around 1,500 engagements, so there was relatively little pickup outside of local sources and blogs. Engagements. Engagements. Week 2: January 6th – 12th 2020.

Journalism 163

Journalism Viral Writing Report 163

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. We do it through storytelling. This particular post reached 2.2

Storytelling 60

Storytelling Local Community Case Study 60