Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.

Mobile 60

Mobile Examples Brand Branding 60

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Optimize your local search listings.

Small Business 74

Small Business Local Marketing Guidelines 74

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. FierceCMO: Study: CMOs are spending more on social and mobile.

Mobile 60

Mobile Survey Marketing B2C 60

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. Digital Self-Service.

Hotels 198

Hotels Mobile Travel Automotive 198

Stephen Waddington

JUNE 30, 2021

Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. It’s an in depth look at people’s behaviours around smart speakers and voice on mobile and the web in the Germany, the UK and US.

Hotels 138

Hotels Travel Privacy Engineering 138

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Presspage

APRIL 17, 2018

The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. Part 3 - When it comes to content… Go local! Why your global newsroom should localize content as much as possible.

eBook 87

eBook Internal International Mobile 87

Cision

AUGUST 23, 2017

So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

NOVEMBER 27, 2020

He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous.

Technology 60

Technology Content Marketing Social Media Facebook 60

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. How does social media and technology in general put you at risk? Case Studies Technology and Crisis Communications' Step 2: Plan and train your team.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Bianchi Biz Blog

AUGUST 22, 2022

I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. You might also be interested in: 5 Key Data Points for CES 2023 PR Planning for Automotive & Mobility Suppliers. Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek.

Automotive 87

Automotive Meeting Newspapers Sports 87

NewsWhip

MAY 25, 2021

Aynat has a number of priorities in her role: from leveraging data to develop real-time insights that impact the customer experience to managing and protecting the Marriott brand and identifying the technology partners that will bolster M Live’s strategy. . Brett: Technology is now woven throughout the fabric of today’s travel.

Travel 109

Travel Data Industry Hotels 109

Bianchi Biz Blog

AUGUST 9, 2021

I’m most interested in the people and places and technologies – well-known or not – that are going to be critical in the push toward EVs. My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the EV space. What story or stories are you most proud of?

Transportation 96

Transportation Meeting Automotive Report 96

Flack's Revenge

DECEMBER 11, 2014

Technology is a desirable field among reporters because it is safe, less stressful, ever-changing, and better paid. Even among traditional Chinese speakers, there are still many vocabulary differences in Hong Kong, Taiwan, and Macau — Just like “mobile phone” in British English and “cell phone” in American English.

Print 201

Print Transportation Conference Technology 201

Bianchi Biz Blog

APRIL 17, 2023

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

Engineering 77

Engineering Automotive Agriculture Media 77

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Flack's Revenge

OCTOBER 22, 2014

As a tech PR agency - one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. Companies that are trying to sell their core technology into these markets want the media to highlight their products and news there, just like they do here in the U.S.

Government 214

Government Agency Mobile Technology 214

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Optimized for search engine algorithms.

Strategy 149

Strategy SEO B2C Engineering 149

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. Press has gone digital, and that’s not necessarily a bad thing in a world of mobile technology. .

Media Relations 52

Media Relations Publicity Sports Media 52

Bianchi Biz Blog

OCTOBER 24, 2022

It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Practical Law Construction

APRIL 20, 2022

billion fund to support the transition to EVs, comprising £500 million to support local authorities to plan and deliver local public charging infrastructure, including through the £450m Local EV Infrastructure (LEVI) fund. Key measures include: The creation of a £1.5 Sharing of personal data.

Government 52

Government Mobile Data Local 52

Flack's Revenge

JUNE 28, 2017

CEO Sivan Blasenheim said that Rentigo is bringing payment tech expertise and a free mobile CRM to real estate, where many still pay by paper check and manage businesses with spreadsheets. FirstPoint : They offer comprehensive and unique cellular cyber security solutions, protecting enterprise mobile and IoT devices.

Real Estate 120

Real Estate Wireless Mobile System 120

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. I define myself as a PR generalist.

Industry 316

Industry Travel Fashion Tourism 316

PR in High Definition

DECEMBER 17, 2020

British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn. Following huge disparity revealed across different parts of the UK, leading industry body, TechUK, is also calling for the UK government to address the “Local Digital Capital gap” in the coming year.

Ethics 62

Ethics Google Banking Radio 62

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. Technology is also enabling a remote workforce.

Report 81

Report YouTube Privacy Web 81

PRSay

MAY 17, 2019

“Technology alone does not solve problems,” said Jerry Hultin , chairman of the Global Futures Group and the founder of Smart Cities New York. “If local businesses are plugged into new technologies, it can help them grow,” he said. “You need people engaged to make the solutions.”

Small Business 97

Small Business Retail Transportation Technology 97

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. They need to be planned and built from the ground up.

Crisis 151

Crisis Government Energy Community 151

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The book unveils research-based tools that will help a PR pro distinguish between the “Talkers” from the “Mobilizers” in any company. Until next time!

Pinterest 71

Pinterest Viral YouTube Mobile 71

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

MARCH 31, 2015

.” There’s no evidence yet if local or niche news sites will be included in the hosted content at some point. The media are no strangers to mobile-optimized sites or apps, but even news-centric apps that bring in news from many sources such as Flipboard struggle to keep people engaged on the go. Social news revolution?

Facebook 120

Facebook Social Media Mobile Local 120

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. Community champions in Asda stores around the UK submit stories via a mobile phone app. It takes patience and skill – and the right kind of tools and technology. #4 We do it through storytelling.

Storytelling 60

Storytelling Local Community Case Study 60

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Mobile 52

Mobile Media Newspapers Local 52

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

wiredPRworks

JUNE 10, 2020

Yappa has impressed us with its platform and technology and we think it will be a hit with passionate IGN fans across all English-speaking territories globally.”. In the last three months, Yappa has soared to 78 million page views, and continues to partner with local and national community initiatives. About Yappa World, Inc.

Video 52

Video Local Tools Conference 52