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3 Ways Google My Business Can Attract Local Clients

The Proactive Report

Google recently revealed that every one in three Google searches has local intent. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches. They can also call and make an appointment if they’re searching on a mobile device. What does that mean?

Local 133
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Essential Elements for Success With Local Marketing

5W PR

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

Local 88
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'Mobilizing' your newsroom

Presspage

In parts 1, 2, and 3 of this series on ‘optimizing your newsroom for global audiences,’ we discussed the importance of ensuring your newsroom was accessible, providing approachable contacts, and ensuring you localize content as much as possible. Clearly indicate in the page’s code that it is designed for mobile.

Mobile 60
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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Local Partnerships Partner with local businesses, restaurants, hotels, and activity providers to offer exclusive deals and packages. Highlight efforts to minimize environmental impact and support local communities. Mobile Ensure a seamless and user-friendly mobile booking experience.

Travel 78
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Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. Mobile-First Indexing: A Priority, Not an Option [SOURCE] The dominance of mobile browsing has made mobile-first indexing a critical aspect of SEO.

SEO 85
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Mercedes-Benz Japan launches localized newsroom

Presspage

At the same time, it provides country affiliates with a seamless visitor experience as to design, navigation and language, yet allowing each country to localize news accordingly. Besides vehicles, the company also provides financing, leasing, fleet management, insurance and innovative mobility services.

Local 60
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New Challenges with Earned Media: PR Practitioners Insight in Report

Bianchi Biz Blog

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. Finding 2: National and top-tier media have become the hardest outlets in which to secure earned media, followed (closely) by local and then trade.

Report 101