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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

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The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. FierceCMO: Study: CMOs are spending more on social and mobile.

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How to Leverage Emotions to Boost Digital PR

Cision

Unveiling surprising facts or data can also make your online PR content go viral. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well.

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Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. Community champions in Asda stores around the UK submit stories via a mobile phone app. It takes patience and skill – and the right kind of tools and technology. #4 We do it through storytelling.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

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How to Spy on Your Competition & Steal Their Secrets

Cision

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. How did Movoto do it?

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