Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. The big driver was a group of studies that showed brand purpose was a business imperative, particularly if you want to reach Gen Z, those pesky youngsters that grew up with iPhones for hands and YouTube for parents. A separate Edelman study found that number at 57 percent, across age groups.)

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Stephen Waddington

FEBRUARY 4, 2019

The increase is across all age groups, but the steepest growth is now among young adults aged 15 to 24. Around one in five people from this age group now listens to podcasts every week. In the absence of analytics podcasters have developed their own creative solutions. million in 2013 to 5.9 million in 2018.

Measurement 90

Measurement Analytics Comparison Data 90

Waxing UnLyrical

JULY 16, 2014

But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. Within several months, our marketing agency tracked two new clients directly from the group.

Social Media 96

Social Media Measurement Media Groups 96

ImPRessions - Crenshaw Communications

MARCH 11, 2021

It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Measure Performance. Having an editorial calendar can also help measure PR performance over the calendar year. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand. How many media outlets covered the stunt?

How To 78

How To Ethics Measurement Creativity 78

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. There are usually industry groups you can network with. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

AUGUST 31, 2021

It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations. Salesforce determined these groups in the following manner: High-performers – those respondents who are “completely satisfied with their overall marketing performance and the outcomes of their marketing investment.”

Survey 141

Survey Marketing Groups Measurement 141

PR for Anyone

JANUARY 28, 2024

Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups.

Employee 130

Employee Policies Creativity Company 130

Agility PR Solutions

AUGUST 19, 2020

Influencers are among the most visible, creative and impactful media platforms today, projected to be valued at $15 billion by 2022, cementing its place as a core communications channel for brands. Like all other industries, influencer marketing needs to implement diversity and equal pay measures to create a more inclusive industry.

Marketing 88

Marketing Creativity Measurement Groups 88

Waxing UnLyrical

MARCH 26, 2013

I know 80-90% of the stores in this area are out of my price range and, because they are so expensive, their typical customers are more likely to be women in my mom’s age group. As my trust for them has grown, I am inspired by their creativity and love for their profession. Please share! and is now an Account Executive at CRT/tanaka.

Instagram 111

Instagram Measurement Tools Small Business 111

Stern + Associates

JULY 18, 2023

He offers decision makers a roadmap to restructuring the right way, especially since companies will still need people with creative, interpersonal and problem-solving skills to work alongside AI. The post AI Is Even More Transformative Than the Internet, Expert Says appeared first on Stern Strategy Group.

Technology 78

Technology Measurement Government Policies 78

Stephen Waddington

JULY 7, 2022

The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis. This represents an increase of 14 percentage points over the past 12 months. It said that agencies played a key role in polluting the climate change debate.

Leadership 111

Leadership Publicity Energy Crisis 111

Stern + Associates

JANUARY 26, 2023

The tightening economy, alongside a highly competitive labor market and changing employee needs, requires creative thinking to maintain an engaged workforce while meeting strategic goals in a cost-effective manner.

Employee 113

Employee Company Marketing Case Study 113

Shift Communications

NOVEMBER 7, 2014

Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. Better Measurement. Measurement.

Google 107

Google Measurement Data-Driven PR Marketing 107

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. What’s your best tip for measuring PR?

Media 94

Media Sports Agriculture Pitching 94

Stern + Associates

AUGUST 25, 2023

It’s always a good idea to inform prospective PR partners about your target budget, so they can set realistic expectations and help you find creative solutions to deploy the PR campaign your business needs. The post Choosing the Right Public Relations Agency for Your Business appeared first on Stern Strategy Group.

Agency 62

Agency Publicity Measurement Strategy 62

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Mindful Marketing

JULY 29, 2015

The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great! Obviously we are big fans of the industry following a set of standards, getting away from meaningless metrics and digging deep into what PR measurement should entail.

Analysis 50

Analysis Measurement Analytics Creativity 50

Cision

SEPTEMBER 22, 2016

Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Stern + Associates

JULY 10, 2023

While much of this research has centered on flow’s extraordinary impact on motivation, creativity and productivity, his recent work takes this further, exploring lifelong learning and what can be accomplished by harnessing flow at any age. Problem-solving, abstract reasoning, and creativity all spike, as do wisdom and empathy.

Training 48

Training Creativity Groups Strategy 48

PRSay

SEPTEMBER 19, 2017

Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well. Even if it requires them to leave their comfort zones, A-plus PR professionals are interested in learning about which metrics can best help them measure the effectiveness of their strategies.

Measurement 137

Measurement Analytics Data Conference 137

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.

Video 283

Video Facebook Social Media Creativity 283

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. On creativity: “Recognize the importance of marketing partnerships. Join the group here.

Conference 111

Conference Internal International Storytelling 111

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%. And how does a brand afford the fees and measurement costs associated with a broad international campaign? Influence requires relevance.

Fashion 180

Fashion Instagram Measurement YouTube 180

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks. The survey polled, 2,400 senior managers (U.S.) Try our services.

Survey 101

Survey Trends Marketing Creativity 101

ImPRessions - Crenshaw Communications

APRIL 7, 2017

Gather a group of potential customers to ask a company spokesperson questions and answer them in a video. Brainstorm some of the best forms of humor and add creative topspin that can best tell a product or company story. Employ measurement techniques to test for success. Measurement of social sharing is critical as well.

Video 149

Video Measurement Survey Creativity 149

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Many companies looking to bring on a PR partner distill their goals and needs into an RFI (Request for Information) as a starting point, which in my view is a better early vetting tool than a full-blown RFP (Request for Proposal), which requires far more time and creative input from participating agencies.

Agency 175

Agency Measurement Meeting Tools 175

Stern + Associates

FEBRUARY 4, 2022

Identify clear measures of success. Here at Stern Strategy Group we live and work by the mantra that there’s always room for improvement. Fusing creativity with strategy, she crafts compelling, award-winning copy proven to reach and resonate with the right audiences in the most impactful ways. Quantity (i.e.,

Social Media 62

Social Media Strategy Media Nonprofit 62

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 86

Sports Television Advertising Advertising 86

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Wadds Inc.

JULY 31, 2023

We recently wrote about the high volume of mergers and acquisition (M&A) activity in the creative agency market (and got more business out of it). The solution: This is a HR task and involves performance measurement reviews. But what happens post-acquisition when things aren’t going quite to plan? At Wadds Inc.,

Energy 52

Energy Policies Travel Creativity 52

Stephen Waddington

OCTOBER 3, 2019

This differentiates them from the holding group agencies. This is an agency model that covers a core group of employees supplemented by senior experts. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. We’ve been talking about that for 20 years.

Interviews 115

Interviews Agency Industry Measurement 115

The Resolution Blog

OCTOBER 4, 2019

We group these different forms of media together in a catchy acronym, but they are they working seamlessly? The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Doctor Spin

FEBRUARY 14, 2024

It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. While it can be worthwhile to measure independently, don’t be hesitant to use these trackers to your advantage. Keep It Creative. Media Lists and LinkedIn.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 96

Policies Energy Government Crisis 96

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. What’s App is my Godsend for family communication, and my FB usage has almost completely dwindled to group participation (shout out to PRSA Counsellors Academy!).

Marketing 244

Marketing Facebook Social Media Community 244