PR for Anyone

JANUARY 28, 2024

Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups.

Employee 130

Employee Policies Creativity Company 130

Stern + Associates

JANUARY 31, 2023

What else can they add to their strategic toolbox to help learning and creativity thrive in their culture? Following these interviews, Dyer and Furr’s curiosity only expanded, leading them to launch an investigation that ultimately uncovered the principles that are most important to achieving an innovative, high-performance team culture.

Interviews 95

Interviews Employee Strategy Leadership 95

Shift Communications

MARCH 20, 2015

Building connections is also about taking the initiative and getting creative. Informational interviews. For all you job seekers out there, an informational interview can be key to getting that next gig. As I’ve worked to expand my professional horizons (i.e. Coffee dates. But don’t stop there. Zach Burrus. Marketing Analyst.

Creativity 60

Creativity LinkedIn Meeting Interviews 60

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 145

How To Creativity Storytelling Writing 145

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). Read below for the entire interview with Jen: . Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum.

Media 94

Media Sports Agriculture Pitching 94

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. This differentiates them from the holding group agencies. This is an agency model that covers a core group of employees supplemented by senior experts. Maja has spent two decades working in and reporting on the industry.

Interviews 60

Interviews Agency Industry Measurement 60

Stephen Waddington

JULY 7, 2022

The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis. The PRCA research was undertaken by Opinium and interviewed more than 200 practitioners. Agencies need to report on Scope 1, 2 and 3 carbon emissions.

Leadership 111

Leadership Publicity Energy Crisis 111

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Financial Services Organizations Social Media Interview Key Points. How did they meet?

Financial 52

Financial Social Media Banking Media 52

PRSay

OCTOBER 6, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Current title : Vice Chair, The Stagwell Group. Name : Ray Day. Location : Detroit. Board nominee position : Director-at-Large. Alma mater : Wayne State University. Number of years as a PRSA member : 3. He joined PRSA in 1994.

Meeting 148

Meeting Leadership Interviews Reputation 148

Bianchi Biz Blog

NOVEMBER 20, 2023

I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. I’ve been married for 40 years to a fun-loving and creative woman who appreciates cars and, apparently, me. Any pet peeves with PR people?

Journalism 115

Journalism Automotive Interviews Writing 115

Deirdre Breakenridge

APRIL 18, 2016

Host Deirdre Breakenridge interviews President Cecelia Fitzgibbon at Moore. On March 21st, I visited Moore College of Art & Design in Philadelphia to interview their college president, Cecelia Fitzgibbon , on my podcast show, Women Worldwide. After the interview, I was happy to get a tour of their beautiful campus.

Creativity 150

Creativity Interviews Social Media Media 150

Deirdre Breakenridge

AUGUST 26, 2014

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Many local chapters have working groups for new and young professionals. Is industry specialist the right path for you?

Industry 316

Industry Fashion Travel Tourism 316

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Mike Falkow is the Creative Director of Meritus Media Inc. Reputation management definition. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 101

Survey Trends Marketing Creativity 101

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. ” Perhaps the group of people that deals most often and directly with drivers’ reactions to roadway signs is the Pennsylvania State Police (PSP).

Guidelines 94

Guidelines Transportation Creativity Airlines 94

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

PRSay

NOVEMBER 17, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. It also marked a major movement for PRSA in growing engagement with a new constituency group. In short, I’m excited to work with a tremendously talented and creative group of folks. Name : Felicia Blow, APR.

Meeting 148

Meeting Leadership Groups Local 148

Cision

JUNE 15, 2016

Oshi Jauco, group account director at AMF Media Group, says to create effective communication, you need to first understand your audience’s needs. What do you hope to accomplish in your new role as group account director at AMF Media Group? How do you tailor a marketing strategy to a business?

Groups 120

Groups Creativity Social Media Tools 120

Mindful Marketing

SEPTEMBER 13, 2023

In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. Of course, companies can gain goodwill be serving underrepresented people groups, but is it right to expect companies to lose money doing so?

Company 97

Company Consumer Radio Employee 97

ImPRessions - Crenshaw Communications

MAY 4, 2018

A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network.

How To 189

How To Nonprofit Privacy Interviews 189

MaccaPR

JULY 13, 2017

In competing with other PR agencies, Spong had a clear differentiator – awards, including “PR Agency of the Year” four times running and “Creative Agency of the Year” twice. All of them use their favorite list of buzzwords – every agency is collaborative, integrated, creative and authentic and thinks outside the box, right?

Agency 97

Agency Interviews Film Advertising 97

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130

PR for Anyone

SEPTEMBER 16, 2022

National Reading Group Month. But get creative. There’s also a bonus video in there about how to nail the interview when you get it. National Pork Month. National Pretzel Month. National Principals Month. National Protect Your Hearing Month. National Pregnancy and Infant Loss Awareness Month. National RSV Awareness Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. When Susan founded Stern Strategy Group in 1985, her dream was to build a respectful and honest organization in line with her core values. What’s one of the most rewarding accomplishments Stern Strategy Group can lay claim to? Learning is a lifelong endeavor.

Groups 104

Groups Employee Strategy Ethics 104

Stern + Associates

AUGUST 25, 2023

It’s always a good idea to inform prospective PR partners about your target budget, so they can set realistic expectations and help you find creative solutions to deploy the PR campaign your business needs. This can mean doing interviews with customers or random people and asking if they know about your company.

Agency 62

Agency Publicity Measurement Strategy 62

PRSay

JUNE 28, 2018

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand.

Exercises 101

Exercises Creativity Radio Resources 101

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Brand 189

Brand Branding Real Estate Tourism 189

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). What’s App is my Godsend for family communication, and my FB usage has almost completely dwindled to group participation (shout out to PRSA Counsellors Academy!). As you will see below, Deborah offers great insight.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. The two groups often work very well together, but there’s tension. Yet this isn’t always the case.

SEO 200

SEO Pitching Agency Exercises 200

wiredPRworks

MAY 13, 2022

During his career, he has also held leadership roles in communications with globally recognized brands such as Nasdaq, CME Group, Bloomberg, and Accenture. When Allan was Executive Director of Corporate Communications at CME Group, Barbara worked with Allan to produce several Social Media Club Chicago events at CME Group.

Social Media 52

Social Media Corporate Communications Media 52

Wadds Inc.

JULY 7, 2022

The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis. The PRCA research was undertaken by Opinium and interviewed more than 200 practitioners. Agencies need to report on Scope 1, 2 and 3 carbon emissions.

Leadership 52

Leadership Publicity Energy Crisis 52

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I Starting small is a great way to dip your toe in.

Meeting 100

Meeting Journalism Interviews Employee 100

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. There are many reasons executives might say too much during an interview.

Media Training 120

Media Training Media Training Interviews 120

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 86

Sports Television Advertising Advertising 86

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. Millennial moms are a diverse group and that diversity wasn’t reflected in the larger breastfeeding world. Another change for Medela was around representation.

Agency 54

Agency Healthcare Interviews Insurance 54