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EUPRERA reflections on the importance of creativity, social media education, and networking

Karen Freberg

Creative innovation in education is essential. We have to be able to not only help teach creativity, but we also have to be creative as well when we are approaching each of our duties and responsibilities as professionals and educators. Personally, I am trying to do this each and every day.

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Stakeholders must understand that if they can’t secure assets to round out a story, media may not be interested. It’s PR, not ER.

Publicity 334
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How PR Can Solve Its Diversity Problem

ImPRessions - Crenshaw Communications

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me. The first step is education.

Employee 156
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PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. Prep your media spokesperson. Take some chances.

Media 199
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Best Practices For Starting A Killer PR Program

ImPRessions - Crenshaw Communications

The list will not only be an educational resource for the agency team, but it can spark thoughts about “out of the norm” assets that have been overlooked in the past. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Be curious. Use your proposal as a guide.

Agency 310
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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR-generated content offers a depth that helps educate customers about a complex product or a new category. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages.

Marketing 310
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The future of PR: an interview with Maja Pawinska Sims

Stephen Waddington

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. But 89% of practitioners in the UK are still white and 80% are graduates and a third are privately educated.