Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. So how important is it to make sure that your corporate website – and therefore your crisis communications home base – is mobile-friendly? And I’m not the only one who thinks so, Google thinks so as well.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Stuart Bruce

MAY 22, 2017

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. The answers are delivered through rich and immersive multimedia content – some produced by UNHCR and some provided by Google.

Google 79

Google Crisis Pitching Training 79

Ishmael's Corner

JANUARY 6, 2015

On January 12, 2010, Google published a post with the austere headline, “ A New Approach to China.”. One could make an argument that the China decision was one of the three biggest in Google’s history up there with the acquisition of Android and Larry Page replacing Eric Schmidt as CEO. As Google proved five years ago.

Corporate 60

Corporate Blogging Google Communications 60

Wadds Inc.

JUNE 19, 2023

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. has produced a management paper for corporate communicators and public relations practitioners called The Impact of AI on Public Relations. A new Wadds Inc. It covers the following topics.

Publicity 105

Publicity Policies Training Engineering 105

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Just ask Google. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. What is thought leadership? Create content.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.

Exercises 198

Exercises Google Writing Blogging 198

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For instance Google and Microsoft both have large data centers in Finland. According to the people of Finland, communications is the world’s most powerful tool for change.

Radio 59

Radio Pinterest Television Government 59

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. write effective investor relations press releases.

Examples 52

Examples Company Financial Brand 52

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . Include the most important information in the first 65 characters (including spaces), which is the approximate length for Google displays/indexing.

Writing 40

Writing Wireless How To Travel 40

Cision

JULY 5, 2017

Being authentic doesn’t mean pulling crazy stunts like Burger King did recently when it hacked Google Home with its ad. If you see success in writing really long, in-depth posts, keep doing that. Whether it’s a typo on your blog or misinformation you shared, don’t try to cover up the error with corporate speak. Be Consistent.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Waxing UnLyrical

JUNE 12, 2015

Every time I see writing redundancies my teeth grit, my hair stands on end, and I want to run around my neighborhood screaming. And all the smart people who responded to my question on Facebook about the writing redundancies that are their pet peeves, making this post what it is? Thank you to them. ” ~ John Friedman.

Writing 40

Writing Airlines Google Facebook 40

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Integration with Google Analytics for referrals.

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. However, today I do have a brief insight to share: If your organisation has a habit of producing mediocre corporate content , utilising AI tools to help you produce mediocre content isn’t much for your public relations.

Corporate 52

Corporate eBook Tools Data 52

Solo PR Pro

APRIL 6, 2021

A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. Michael Ares, MDA Corporate Marketing, LLC. That means staying extremely close to the news and following those reporters writing about key trends on an hourly basis throughout the day. We want to hear from you!

Tools 89

Tools Google LinkedIn Leadership 89

Critical Mention

DECEMBER 10, 2021

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Navigate search display by Users, Sessions, Pageviews, Goal Completions and much more. Priscilla Osorio.

Radio 116

Radio Instagram Analytics Mobile 116

Deirdre Breakenridge

FEBRUARY 5, 2015

An excellent example of a firm that has integrated a Platform Builder into its corporate brand is Twist Image. He’s a sought after professional speaker with big name clients like Google and Walmart. And Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. A Person to Connect With.

Engineering 150

Engineering Writing Corporate Brand 150

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers.

Storytelling 329

Storytelling SEO Community Engineering 329

Landis PR

SEPTEMBER 11, 2023

Take a Shortcut No matter what systems you work in – from Microsoft Word and PowerPoint to Google and Slack – technology shortcuts can be a game changer. However, I’ve found that writing a laundry list of items to tackle can be both overwhelming and inefficient.

Energy 64

Energy Study System Writing 64

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. However, today I do have a brief insight to share: If your organisation has a habit of producing mediocre corporate content , utilising AI tools to help you produce loads of mediocre content isn’t going to do much for your public relations.

Resources 52

Resources Google Tools Industry 52

Critical Mention

OCTOBER 25, 2021

He is left trying to write down individual tweets, which is both humorous and pathetic. But even a solution like Google Alerts, or a platform that does not provide access to all media types, is not enough in the most critical moments for a brand.

Media 162

Media Fashion Television Radio 162

Melissa Agnes

SEPTEMBER 4, 2020

Have you put strategic thought into what people find when they google your name? Google you. In order to write this review, I took the time to experience the ReputationDefender brand and its ReputationGrower service firsthand. Why your online reputation matters and how ReputationGrower helps you protect it.

Brand 234

Brand Branding Reputation Crisis 234

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements. Focus on people.

Publicity 85

Publicity Survey Enterprise Pitching 85

Presspage

NOVEMBER 7, 2017

Fifteen years ago, reporters probably found your corporate pressroom by typing in your company’s URL and looking for an “about us” or “contact” page. Today, they are more likely to arrive via a Google search or a snippet and link from a social channel.

Local 92

Local Engineering Internal International 92

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view. Longer content can help a corporate leader convey a distinct point of view in the service of both personal and company brand-building.

Case Study 178

Case Study SEO Film Video 178

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

APRIL 20, 2015

Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? While the number of bloggers writing shorter posts (between 500-1,000 words) is down, those writing 1,000 or more words per post rose.

Study 79

Study B2B Marketing Survey 79

Stephen Waddington

AUGUST 13, 2018

It's a burgeoning area of consultancy for our corporate teams at Ketchum. This will improve the search ranking of your profile on both LinkedIn and Google. #2 Write your profile headline to appeal to your target audience. To boost search rankings on Google include words that your audience is likely to use when searching. #5

LinkedIn 115

LinkedIn How To Privacy Google 115

Deirdre Breakenridge

MARCH 7, 2016

Bob Varettoni, Director, Corporate Communications at Verizon, Sandy Charet, CEO of Charet & Associates, and I participated on a panel to offer advice for PR students and professionals. When interviewing, a Google search uncovers everything on a candidate. He did his homework and was an easy candidate to hire.

Communications 120

Communications Interviews Social Media LinkedIn 120

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. Google Accelerated Mobile Pages. ” – Owen Williams writing for TNW.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 99

Media Relations Report Industry SEO 99

Sword and the Script

FEBRUARY 18, 2020

In fact, the top result is more than six years old at the time of this writing ( see this screenshot with the markup ). ” But Google! . Google certainly cares about freshness , but that’s just one part of a much bigger effort to solve search intent. So, a glimpse at page one results is not even pretending to be conclusive.

Blogging 119

Blogging Survey Google Engineering 119

Sword and the Script

NOVEMBER 26, 2019

The online behavior is tracked through JavaScript tags, which is similar to the code you would put on your website to use Google Analytics (or retargeting with Google Ads); the offline behavior is measured with location-based data, the same way Google Maps can tell you when your favorite restaurant is the busiest (see popular times ).

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

JULY 10, 2018

Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” He found Clorox appealing because it has won some awards recently and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”.

Media Relations 74

Media Relations Media Content Marketing Corporate 74