Polaris

SEPTEMBER 4, 2014

Google returns over 27 million results. At worst, it’s a recipe for corporate disaster. A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. If you search the phrase do-it-yourself public relations ,? the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

PR 20/20

OCTOBER 5, 2017

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. How does a billion dollar corporation become a trustworthy source for consumers?

Marketing 45

Marketing Engineering Resources Consumer 45

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. Facebook has a strong and growing platform of services including Instagram and WhatsApp. Meanwhile Google+ has fallen by the wayside. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. I came across writing that was properly researched, tested and presented. ” We need to shed some light on employee communications.

Employee 103

Employee Communications Internal International 103

Waxing UnLyrical

FEBRUARY 21, 2013

I write about this pretty often , and I’m not going to throw any of my colleagues under the proverbial bus by implying that “so-and-so is clueless about interacting with his/her stakeholders.” Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Publicity 82

Publicity Nonprofit Banking Government 82

Sword and the Script

DECEMBER 11, 2018

3) Emotional connection with customers. “I I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 5) Alignment of marketing and customer success. 4) New emphasis on trust.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. It’s an issue that is quickly rising up the corporate agenda. Practitioners don’t identify these as strengths.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MAY 8, 2015

I thought about trying to write something connected to Deflategate , but a) it would have been a stretch, and b) I really don’t care about Tom Brady. They also have really good customer service. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Skype 40

Skype Customer Service Travel Leadership 40

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. When done strategically, your content could rank on Google easier with LinkedIn than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Katie Paine's Measurement Blog

MARCH 9, 2023

The problem is that fi you hire a measurement vendor before you agree on what success looks like, it’s very possible you’ll end up with a vendor that doesn’t measure what you need measured, Start with a solid list of metrics that have to be delivered, then write up a list of cretieria.

Measurement 52

Measurement How To System Comparison 52

Stuart Bruce

OCTOBER 30, 2014

Gigantic multi-national and trans-national corporations have no respect for borders or governments. Google Glass is still at a rudimentary stage. The fact that this debate was happening and the motion was carried overwhelmingly highlights the impact that social media is having on ethics and corporate social responsibility.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. Partnering with customer service, they introduce “where did you hear about us?”

Measurement 40

Measurement How To Analytics Customer Service 40

MaccaPR

FEBRUARY 10, 2015

Is Taylor really composing every tweet, writing every post and personally popping each image online? Corporate Video Producers Take Note: See how Swift addresses the camera in a conspiratorial whisper, the lens a foot from her face, as she takes you (yes, just you alone – except for the other 2.4 million viewers) into her confidence.

Social Media 48

Social Media Marketing Media YouTube 48

Waxing UnLyrical

DECEMBER 14, 2012

Kirk Hazlett’s posts, for example, often reinforce the strong customer service element in good public relations and how, while “it’s not rocket science,” it does take hard work. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Facebook 87

Facebook Customer Service LinkedIn Examples 87

Waxing UnLyrical

APRIL 10, 2013

Basically it helps you schedule meetings right in your Google calendar, by detecting (usually quite accurately) times being discussed via email. Write That Name : I’m pretty sure Shaun Dakin turned me onto this (perhaps Soocial too, but definitely WTN), so thank you, Shaun! They also have really good customer service.

Tools 105

Tools Skype Google LinkedIn 105