Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Employee 40

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms.

Communications 123

Communications Crisis Internal International 123

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.

Exercises 198

Exercises Google Writing Blogging 198

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. But it takes time and commitment to identify an actionable noble cause, establish a voice and gather fans,” write Debbie Wetherhead and Mandy Roth for PRSA. Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. Branded content (I know this because I frequently write said branded content for a major B2B media brand). Here’s a screen grab: … Wow.

Internal 43

Internal International YouTube Nonprofit 43

Presspage

NOVEMBER 7, 2017

Fifteen years ago, reporters probably found your corporate pressroom by typing in your company’s URL and looking for an “about us” or “contact” page. Today, they are more likely to arrive via a Google search or a snippet and link from a social channel.

Local 92

Local Engineering Internal International 92

Stuart Bruce

OCTOBER 30, 2014

Gigantic multi-national and trans-national corporations have no respect for borders or governments. Google Glass is still at a rudimentary stage. The fact that this debate was happening and the motion was carried overwhelmingly highlights the impact that social media is having on ethics and corporate social responsibility.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Business Wire

FEBRUARY 2, 2018

Then identify those internal and external experts who can speak to the value of your organization. Employee Amplification: Every time you send out a news release or secure editorial coverage, take the time to promote this information heavily to internal and external audiences. Human shares beat social algorithms! In Summary….

Facebook 177

Facebook Community Advertising Advertising 177

Melissa Agnes

SEPTEMBER 4, 2020

Have you put strategic thought into what people find when they google your name? Google you. In order to write this review, I took the time to experience the ReputationDefender brand and its ReputationGrower service firsthand. Why your online reputation matters and how ReputationGrower helps you protect it.

Brand 234

Brand Branding Reputation Crisis 234

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. Go ahead and try it: Google “San Francisco Public Relations” and see where LCI lands. About 15 years ago, we joined the international Public Relations Global Network. .

Agency 105

Agency Travel SEO Nonprofit 105

Deirdre Breakenridge

MARCH 7, 2016

Bob Varettoni, Director, Corporate Communications at Verizon, Sandy Charet, CEO of Charet & Associates, and I participated on a panel to offer advice for PR students and professionals. If you are hired as an intern, then there is the opportunity to turn the internship into a full-time position. Hands-on social media experience.

Communications 120

Communications Interviews Social Media LinkedIn 120

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms.

Survey 70

Survey Corporate Product Launch Writing 70

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

But now that Google has incorporated it into their analytics, it’s going to revolutionize how we measure our impact. And of course there’s ChatGPT , which is a great writing assistant. Although, we did learn a few years ago that for those in a crisis it can definitely help make better decisions. We’re talking about media audits.

Measurement 40

Measurement Analytics Data Reddit 40

Sword and the Script

NOVEMBER 26, 2019

The online behavior is tracked through JavaScript tags, which is similar to the code you would put on your website to use Google Analytics (or retargeting with Google Ads); the offline behavior is measured with location-based data, the same way Google Maps can tell you when your favorite restaurant is the busiest (see popular times ).

Publicity 90

Publicity Media Advertising Advertising 90

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Stephen Waddington

JANUARY 27, 2019

BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication. How to run PESO campaigns on the main social media platforms This week I wrote about how-to run ads and promoted content from £1 per day on Facebook, Google, LinkedIn and Twitter.

Handbook 60

Handbook Instagram Government Community 60

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. Practitioners have an important role in supporting international trade, and engaging public opinion in shaping a vision for the future of Britain. #3 Societal issues #1 What’s your purpose?

Publicity 120

Publicity Analysis Measurement Tools 120

Cision

APRIL 13, 2016

This is a new David and Goliath scenario for the business community, and unless corporations are willing to confront the reality that the people who don’t like them are much more vocal than the everyday consumers who buy their products, they are going to be experiencing chronic headaches on a daily basis. Google “Microsoft Nazi robot.”

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Sword and the Script

JULY 6, 2021

In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. These including its contact database , a native podcast monitoring tool and Google Analytics integration. It’s made me realize I’m trying to do too much and so I’m probably going to pair some of the extra things I do back.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

MARCH 1, 2022

This is why Google requires links sent through these services to be marked “no-follow.” The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. The organization switched from Cision according to the write-up. Internal comms a top priority.

Software 122

Software Case Study Advertising Advertising 122

Sword and the Script

JULY 14, 2020

Educating executives An executive once asked me why a competitor was “ranking” higher in Google. It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after.

Survey 139

Survey Measurement System Education 139

Barokas

MAY 30, 2017

With companies taking an increasingly digital approach to communications—both internally and externally—are our PR tactics adapting at a parallel pace? Releases can serve as useful support in these efforts, but at the end of the day, they tend to be too long and full of corporate speak to provide a reporter with the real “story.”

SEO 68

SEO Pitching Corporate Report 68

ReimaginePR

JUNE 10, 2015

If you’re an average American Google user, then chances are it hit your radar only once it had landed on the shores of Western countries, and the victims had Western names and faces. The conditions that led to the spread of Ebola, and the subsequent international reaction (or inaction), are still very much in place.

Video 120

Video Government Healthcare Viral 120

MaccaPR

AUGUST 5, 2015

That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. Why should you name the authors of your corporate blog posts? Nameless blog posts come across as news releases or statements from corporate communications.”.

Blogging 48

Blogging Employee Corporate Google 48

Flack's Revenge

DECEMBER 10, 2015

Most had experienced teams and investors and/or corporate backers. Founder Amanda Gutterman set the stage by discussing her experiences as an unpaid intern at Condé Nast, and work at the Huffington Post. Sadly, the content explosion has led to a cheapening of writing and reporting. Please see below for my quick thoughts on each.

Journalism 120

Journalism Local Data Mobile 120

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. Believe in what you’re writing. Whether you use depends on what you’re writing. Not actress.

Writing 95

Writing Google Comparison Government 95

Mindful Marketing

DECEMBER 17, 2015

You are a founding member of PR Boutiques International. PR Boutiques International™ (PRBI), prboutiques.com , is an international network of select boutique, public relations firms. Today there are a lot of tools, including Google analytics that helps you quantify results. What do you love about the PR trade?

Communications 50

Communications Marketing Internal International 50

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. In June, #measurePR goes international! See you soon!

Media Relations 40

Media Relations Measurement Media Analysis 40

Katie Paine's Measurement Blog

MARCH 9, 2023

The problem is that fi you hire a measurement vendor before you agree on what success looks like, it’s very possible you’ll end up with a vendor that doesn’t measure what you need measured, Start with a solid list of metrics that have to be delivered, then write up a list of cretieria. Compare the results to the system.

Measurement 52

Measurement How To System Comparison 52

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Twitter Facebook Google+ LinkedIn Monday Roundup: Understanding The 7C Social PR Framework™.

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

AUGUST 13, 2016

Corporate Blogging and SEO. A business didn’t rank in the first three pages of Google SERP for key phrase even though the business itself had that phrase in its namesake. We began producing a corporate blog , which changed all that — and put the effort on par with likes of amazing content brands like Coca-Cola.

SEO 60

SEO Content Marketing Study Corporate 60