Waxing UnLyrical

JUNE 12, 2015

Every time I see writing redundancies my teeth grit, my hair stands on end, and I want to run around my neighborhood screaming. And all the smart people who responded to my question on Facebook about the writing redundancies that are their pet peeves, making this post what it is? Thank you to them. ” ~ John Friedman.

Writing 40

Writing Airlines Google Facebook 40

Solo PR Pro

APRIL 6, 2021

There’s a whole community of like minded people you can lean on. A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. Michael Ares, MDA Corporate Marketing, LLC. Two “tools” I use constantly in these efforts are LinkedIn and various “as it happens” Google News Alerts.

Tools 89

Tools Google LinkedIn Leadership 89

Deirdre Breakenridge

MARCH 7, 2016

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” When interviewing, a Google search uncovers everything on a candidate. However, they are looking for professionals with a couple of years of experience.

Communications 120

Communications Interviews Social Media LinkedIn 120

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. So, I consulted Google Trends. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements.

Publicity 85

Publicity Survey Enterprise Pitching 85

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! For example, Ann Wylie influences me on the topic of writing and communication, because I’ve met her (I adore her), she has proved that she owns her craft, and therefore, I trust her.

Community 79

Community Nonprofit Twitter Measurement 79

Waxing UnLyrical

JUNE 9, 2017

I started writing autoresponders like this several years ago, and they’ve done so much more than just let people know where I am/what I’m doing. Do I always write a Jessica Rabbit of an AR? Twitter Facebook Google+ LinkedIn How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit. Of course not.

How To 95

How To Banking Energy Writing 95

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16.

Writing 194

Writing Communications Marketing B2B 194

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

Sword and the Script

NOVEMBER 26, 2019

The online behavior is tracked through JavaScript tags, which is similar to the code you would put on your website to use Google Analytics (or retargeting with Google Ads); the offline behavior is measured with location-based data, the same way Google Maps can tell you when your favorite restaurant is the busiest (see popular times ).

Publicity 90

Publicity Media Advertising Advertising 90

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public.

Software 0

Software Media Leadership Journalism 0

Waxing UnLyrical

JULY 18, 2014

And when Kevin Duggan (who totally doesn’t suck and who I totes respect and, even more, like ) goes and writes this … he totes proves my point. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. The challenge. Based in the Washington, D.C.,

Blogging 92

Blogging Writing LinkedIn Google 92

Waxing UnLyrical

FEBRUARY 21, 2014

I know I haven’t been writing much lately, and I promise I will start to do that soon. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Friday Funny: Social Media Complexity. Based in the Washington, D.C.,

Social Media 76

Social Media Media LinkedIn Google 76

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. after Google, Facebook, YouTube, Yahoo and Amazon? Did you know Facebook uses content directly from Wikipedia to feed its community pages? The best thing to do is to not write an article at all. Wikipedia is just plain popular.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

The Resolution Blog

OCTOBER 7, 2015

But as Google gradually consolidated its monopoly status in the world of Search (now 90 per cent of the UK search engine market) and its increasingly sophisticated algorithm-updates placed more and more emphasis on content, so the divisions and synergies between the two industries both broke down and increased. Business 2 Community.

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Jack of all trades.

Communications 123

Communications Crisis Internal International 123

Waxing UnLyrical

FEBRUARY 8, 2016

. “Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers). ” 2.

Community 40

Community Viral Web Creativity 40

Waxing UnLyrical

JANUARY 28, 2017

We find ways for people to talk to and understand each other better, to come together in communities, to advocate for causes they believe in , to welcome brands into their work and homes … to literally live better, more fulfilled lives thanks to being able to communicate more effectively. Wouldn't you like to be in her kitchen?

Training 85

Training Banking Community LinkedIn 85

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. WordPress the Dominate Platform.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

MAY 13, 2013

Why: An oldie, but goodie from the WUL vault that talks about the importance of human friendly excerpts to increase readability and SEO placement in Google searches. 5 Ways to Ensure Your Blog Posts are Not Ranking on Google. Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging Tips from Around the Interwebz.

Blogging 78

Blogging Exercises Survey Google 78

Cision

APRIL 13, 2016

This is a new David and Goliath scenario for the business community, and unless corporations are willing to confront the reality that the people who don’t like them are much more vocal than the everyday consumers who buy their products, they are going to be experiencing chronic headaches on a daily basis. Google “Microsoft Nazi robot.”

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

PR Job Coach

FEBRUARY 2, 2015

It no longer matters whether you are the CEO or the community crier. The corporate world is littered with examples of misTweets, Facebook faux pas and loose lips on LinkedIn. Write it down and commit to it. The choices are many – Facebook, LinkedIn, Twitter, Quora, Snapchat, Pinterest, Wechat, Tumblr, YouTube, Google+, etc.,

Pinterest 100

Pinterest LinkedIn YouTube Engineering 100

Waxing UnLyrical

JUNE 2, 2014

Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Twitter Facebook Google+ LinkedIn Monday Roundup: Conversations.

Exercises 82

Exercises Small Business Resources Writing 82

Waxing UnLyrical

MAY 2, 2017

Because, at the time of this writing, that innocuous question has garnered more than 50,000 views, close to 200 comments, and … … a LOT of negativity thrown my way. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

LinkedIn 111

LinkedIn Banking Training Social Media 111

Waxing UnLyrical

JANUARY 11, 2016

Why: By now you know that community is at the core of my Social PR philosophy. Improve an Entire Community through Fundraising. Why: “Community fundraising is about more than raising funds, it’s about having a positive impact on the community as a whole,” says Kari Kiel in this classic WUL post. Here we go.

Community 40

Community Case Study Film Sports 40

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. Twitter Facebook Google+ LinkedIn Monday Roundup: Understanding The 7C Social PR Framework™. Wouldn't you like to be in her kitchen?

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

JULY 14, 2020

Educating executives An executive once asked me why a competitor was “ranking” higher in Google. Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. The survey surfaced more than 20 metrics or methods respondents are tracking as a source of ideas.

Survey 139

Survey Measurement System Education 139

Waxing UnLyrical

SEPTEMBER 4, 2015

I couldn’t write about social media and marketing when we’re in the middle of the worst humanitarian crisis in decades. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. They are losing their possessions, their loves, their lives.

Crisis 40

Crisis LinkedIn Google Corporate 40

Waxing UnLyrical

JUNE 24, 2013

Google Penguin 2.0 Why: Nothing is more irritating than performing a Google search and being directed to pages full of useless content and spam. In this post for SteamFeed , Brien Shanahan takes a look at how Google Penguin is working to rid the web of link spam. Writing Effective Alt Text For SEO. vs. Black Hat SEO.

SEO 78

SEO Engineering Software Google 78

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

Waxing UnLyrical

MARCH 14, 2014

If you use ALL CAPS you don’t even have to write anything else. So while this exercise was in jest, it reminded me of just how important it is to write smart, simple and (ideally) succinct subject lines that don’t sound spammy, or superficial, or flat-out ridiculous. What are your tips on writing good email subject lines?

Exercises 76

Exercises Writing Facebook LinkedIn 76

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Why: Are you using the right tools to turn all your writing into profit? Why: The medium through which we communicate is constantly evolving. Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging. Blogging for Profit?

Blogging 76

Blogging SEO Community Resources 76

Waxing UnLyrical

JULY 29, 2013

How to Find Your Blogging Mojo – Experiment with Different Voices and Styles of Writing. Why: Sté Kerwer offers some tips on effectively focusing your writing to improve your blogging skills. Why: Do you love to write, but just can’t seem to get focused? Twitter Facebook Google+ LinkedIn Weekly Roundup: Stay Focused.

Energy 76

Energy Resources Writing LinkedIn 76

Waxing UnLyrical

FEBRUARY 22, 2016

Why: “Whether you’re working on blog post or creating social media updates, the more people involved, the richer the results can be,” writes Ann Smarty as she explains how “using collaboration tools makes the process smooth and seamless.” Twitter Facebook Google+ LinkedIn Monday Roundup: Collaboration.

Community 40

Community Tools SEO Social Media 40

Waxing UnLyrical

JULY 1, 2013

Write it Down. Why: Lisa Gerber shares her personal experience with “writing” goals down and how that simple act empowers us to achieve them. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Customer Service 93

Customer Service Resources Writing LinkedIn 93

Waxing UnLyrical

DECEMBER 5, 2014

Image: ElephantJounal via Google, CC 3.0. DMs like: “Your eyes r so pretty, you write me honey?” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn 27 Things You Should Never Post on Facebook. #15

Facebook 111

Facebook Google Twitter LinkedIn 111

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Jason Brown , Principal, PublicCity PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215