Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Integration with Google Analytics for referrals.

Technology 169

Technology Publicity Software Pitching 169

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

Business Wire

FEBRUARY 2, 2018

Increase your budgets with FB Advertising It is no secret that Facebook is a giant advertising network and that this move was designed to not only make users happier, but to increase Facebook’s overall revenues where brands must pay to garner eyeballs on their content. Write social messaging and share it with your internal teams.

Facebook 177

Facebook Community Advertising Advertising 177

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? The internet itself has been disintermediated by huge companies, notably Google and Meta.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

JANUARY 13, 2018

The first piece comes to us from Marketing News, by a reporter that I often see writes long and deep features on technical and complicated marketing topics. 2) Blockchain ends the digital advertising duopoly. Blockchain could end that duopoly, according to columnist Judy Shapiro writing for AdAge.

Marketing 61

Marketing Advertising Advertising Corporate 61

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Promoting your site on Google Ads can be a great way to boost clicks and site traffic. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Start by establishing your organization’s budget.

Brand 100

Brand Branding Advertising Advertising 100

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., This is effectively native advertising, which Cision says is “proven to be more trustworthy.” You can the results nearby.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. Native advertise through a third-party. Google Accelerated Mobile Pages.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Many platforms for collaboration. “It Additional duties.

Communications 123

Communications Crisis Internal International 123

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. This is why Google requires links sent through these services to be marked “no-follow.” Million and Eyes the U.S.

Software 122

Software Case Study Advertising Advertising 122

Melissa Agnes

AUGUST 14, 2014

Side note: I understand that Google is not a “qualified” part of the academic’s research, which I find interesting considering that it could help immensely in identifying the necessary variables for said research. How can you draw a conclusion from Facebook engagement without considering all impacting variables?

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Solo PR Pro

MARCH 29, 2022

In a corporate job, your employer often pays for professional development. There are also many learning channels online, such as Google Analytics Academy (which is free!), You may even consider MasterClass which has a Business category offering classes on business strategy, communication, advertising and creativity and more.

Conference 80

Conference Reddit Local Course 80

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Cision

APRIL 20, 2015

Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

ImPRessions - Crenshaw Communications

APRIL 21, 2017

In public relations , sometimes the stars align and a story just writes itself. The Murdoch sons, who reportedly made the final decision to let O’Reilly go, might have made the decision under duress, given the number of advertisers who left the show, but we still give them credit for doing the right thing.

Airlines 136

Airlines Comparison Facebook Video 136

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Mark My Words

MARCH 21, 2017

Next week Theresa May will be writing to the European Council to declare her intentions to initiate Britain’s withdrawal from the EU. Consequently, when companies like Facebook and Google say it is impossible to fully screen their content for inappropriate images and abusive text this message is no longer good enough.

Social Media 60

Social Media YouTube Google Media 60

Cision

APRIL 13, 2016

This is a new David and Goliath scenario for the business community, and unless corporations are willing to confront the reality that the people who don’t like them are much more vocal than the everyday consumers who buy their products, they are going to be experiencing chronic headaches on a daily basis. Google “Microsoft Nazi robot.”

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Ishmael's Corner

JANUARY 27, 2015

Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Google Strives to Squeeze the Technical Gamesmanship out of SEO. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

PR 20/20

OCTOBER 11, 2018

Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities. Phrasee uses AI to write better marketing language than humans. Production. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? PR is different.

Publicity 48

Publicity Advertising Advertising Tools 48

Beyond PR

JULY 5, 2017

Your content shouldn’t be thinly-veiled advertising, but instead, should provide useful information to your audience. Being authentic doesn’t mean pulling crazy stunts like Burger King did recently when it hacked Google Home with its ad. If you see success in writing really long, in-depth posts, keep doing that. Be Consistent.

Advertising 70

Advertising Advertising Google Content Marketing 70

Sword and the Script

JULY 14, 2020

Educating executives An executive once asked me why a competitor was “ranking” higher in Google. When I examined the query, it was obvious to me that the executive was confusing pay-per-click advertising with organic search results. The survey surfaced more than 20 metrics or methods respondents are tracking as a source of ideas.

Survey 139

Survey Measurement System Education 139

Stephen Waddington

JANUARY 27, 2019

There are powerful insights for internal and corporate communication. How to run PESO campaigns on the main social media platforms This week I wrote about how-to run ads and promoted content from £1 per day on Facebook, Google, LinkedIn and Twitter. Edelman suggests that a new contract has emerged between employer and employee.

Handbook 60

Handbook Instagram Government Community 60

PR Fuel

FEBRUARY 4, 2022

The term “free advertising” might conjure up the image of a famous brand making the headlines in the newspapers. Wouldn’t it be great if your business could get that sort of “free advertising? Wouldn’t it be great if your business could get that sort of “free advertising?”

SEO 52

SEO Viral Advertising Advertising 52

Contently - Strategy

OCTOBER 24, 2019

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Try a new audience with a new offering.

Financial 79

Financial Banking Content Marketing Writing 79

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. He wrote a post to the effect – Native advertising and advertorials: Apples and not-quite-apples – that provided much to consider. It’s a question of ethics.

Advertising 60

Advertising Advertising Ethics Journalism 60

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. It’s an issue that is quickly rising up the corporate agenda. It’s a theme that Topi? billion in 2019.

Government 103

Government Education Print Ethics 103

PR 20/20

MAY 8, 2019

And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost. advertising, content marketing, ecommerce, email, social media, website, etc.),

Agency 84

Agency Enterprise Technology Analytics 84

Flack's Revenge

DECEMBER 10, 2015

Most had experienced teams and investors and/or corporate backers. Sadly, the content explosion has led to a cheapening of writing and reporting. There is also the old chicken vs. egg problem – how do you interest advertisers until the site has reached critical mass? I saw five demos, and they were all interesting.

Journalism 120

Journalism Local Data Mobile 120

Sword and the Script

SEPTEMBER 19, 2017

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. They are the ones who get found in Google, the ones who appeal to Millennials by giving back to their community, the ones who are giving talks at meetings of clients. – print advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

FEBRUARY 29, 2016

8 Google AdWords Hacks That’ll Double Your Conversion Rate. Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.” 4 Components Of The Best Social Media Campaigns.

Viral 40

Viral Google Writing Facebook 40

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. Facebook said organisations have yet to be convinced to adopt this within advertising campaigns. This new class of technology is incorporated into voice assistants such as the Amazon Echo or Google Home.

Publicity 120

Publicity Analysis Measurement Tools 120

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’? Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Communications Conversations

APRIL 17, 2015

I realize everyone is writing about Periscope and Meerkat right now. million responses when I Google “Periscope app.” But, with everyone urging brands to jump in, I see very few people (as usual) talking about the nuts-and-bolts of what this means on a corporate level. They want to point to it from advertising.

Brand 60

Brand Branding Product Launch Video 60