Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Who is authorised to speak to the media? Congratulations!

Corporate 107

Corporate Communications Guidelines Policies 107

Bianchi Biz Blog

APRIL 29, 2024

International Business Hub : With its cosmopolitan lifestyle, Hong Kong is home to numerous international corporations. Digital and Social Media Proliferation: With one of the world’s highest rates of Internet and smartphone penetration, digital and social media play a crucial role in Hong Kong’s communication strategies.

Marketing 92

Marketing Local Crisis Management Internal 92

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. Defensive strategies don’t pay.

Comparison 296

Comparison Advertising Advertising Reputation 296

Bianchi Biz Blog

MARCH 7, 2024

The concentration of media sources means widespread influence, as most citizens turn to these outlets. Israeli media, critically probing, seeks hidden aspects in stories, challenging for companies and individuals. Strategic media relations are essential. million users Instagram : 4.19 million users TikTok : 3.2

Print 105

Print Marketing Real Estate Automotive 105

Flack's Revenge

OCTOBER 15, 2020

For example, Facebook has a ton of bad press, but the majority of people still have a Facebook account and will continue to use the company’s other platforms like Instagram and WhatsApp. Most corporations are very conservative and would never take an unnecessary risk like this. Mark Prindle.

Leadership 282

Leadership Social Media Trends Facebook 282

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. That fact that 9 in 10 reporters are on Twitter means if media relations is part of your mandate, you need to be on it too.

Twitter 135

Twitter Survey Journalism Social Media 135

Bianchi Biz Blog

MAY 16, 2024

Most influential media for consumer communication in South Korea General media exposure on Naver Blog on Naver YouTube Instagram Kakaotalk Most influential media for corporate communications in South Korea General media exposure on Naver Blog on Naver Instagram YouTube Kakaotalk Most popular social media channels in South Korea Kakao : About 47.8

YouTube 95

YouTube Marketing Local Chemicals 95

PRSay

AUGUST 9, 2019

2011 — Facebook follower numbers seemed to grow on their own. People were actively looking for Facebook pages to “like.” And Facebook actually showed them your posts! And found that some of the very features that make it so popular among young people also make it difficult to use for sharing corporate messages.

Strategy 132

Strategy Newspapers Facebook Google 132

Solo PR Pro

MARCH 28, 2023

She also managed the media relations for the event’s celebrity speakers which included Amy Robach, Lori Allen from Say Yes to the Dress: Atlanta, and Olympic commentator Peggy Fleming. Pennie managed media relations for multiple county fairs, which included staffing the fair’s Media Center for the full run of the fair.

Meeting 88

Meeting Healthcare Nonprofit Corporate 88

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

Local 133

Local Crisis Management Internal International 133

PRSay

JANUARY 9, 2020

As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets. This includes newsletters, closed Facebook groups and social media pages, among other places. Social activism. Sure, we all have organizational values.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. And then I’ll give it another refresh by inviting an industry expert to a Facebook live to debate the pros and cons of the topic. Step 4: Amplify Your Content with Media Relations. It’s, by far, the most effective.).

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Users can track and share media mentions on the go. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Critical Mention

MAY 7, 2020

This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck. People have shifted to social media communication on sites like Twitter and Facebook. Broadcast news is leading the way in disseminating news during this time.

Media 113

Media Radio Television Sports 113

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Earlier in my media relations career, I thought clever subject lines were key.

Media 94

Media Sports Agriculture Pitching 94

Rock the Status Quo

AUGUST 11, 2014

Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? ” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned.

How To 242

How To Survey Resources Social Media 242

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 11) Earned media still reigns as the most credible. .

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

APRIL 23, 2019

You can catch a replay of the webinar via the Comms School community on Facebook. There’s plenty to choose from in marketing and public relations. Start by following journalists and media related to your sector. Next, find potential employers, both individuals and corporate accounts. Head to Facebook to join.

Community 89

Community Twitter Facebook System 89

Sword and the Script

JANUARY 16, 2024

Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch. Propel offers basic three ways to do this: a) You can search the database of a million journalists based on the topics they cover or the media outlet. They employ 20 employees.

Software 144

Software Pitching System Analytics 144

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. billion use social media. As traditional media has fragmented, individuals have created their own media on almost every form of social network. The global population of the world is 7.7

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 196

Marketing Content Marketing Data Social Media 196

Landis PR

MAY 28, 2024

Communications, media and PR market in Denmark Denmark has strong traditions in public service broadcasting with DR (the Danish Broadcasting Corporation) being the primary public broadcaster together with partly public service broadcaster TV2. Always work with a journalistic approach in your PR press kit for Scandinavian media.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

APRIL 12, 2022

Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We Michael Smart is offering a webinar examining media pitch subject lines that work. click image for higher resolution).

Software 89

Software Pitching Measurement Enterprise 89

Landis PR

NOVEMBER 15, 2021

Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? Segment by age/demographic – are your customers/stakeholders young (Snapchat/TikTok), 20/30/40 somethings (Pinterest, Instagram, Facebook), a wide business demographic (Twitter, LinkedIn)?

Leadership 98

Leadership How To Trade Shows Pinterest 98

Communications Conversations

MAY 2, 2019

This must be concerning for PR folks my age and older who grew up with earned media as a cornerstone of any comms or corporate comms team. Again, a few interesting takeaways: Agency folks, rightfully, see a decline in media relations budgets and work. But, no huge increase in owned media? Agency partners.

Study 95

Study Agency Data Survey 95

Sword and the Script

DECEMBER 22, 2020

Public Relations Statistics from 2020. The media PR salary: $100,000. The median public relations salary in the U.S. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: 2020 Public Relations Salary Survey ).

Survey 178

Survey Marketing B2B Study 178

PR in High Definition

DECEMBER 17, 2020

As we approach 2021, it is likely that topics much like these will continue to surface, causing a shift in both corporate and consumer behaviour. Move over media relations. In the coming year, the face of PR will change, even more so than it has already.

Trends 71

Trends Reputation Course Media Relations 71

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. What’s your secret to media relations success? Following them on Twitter, Facebook, LinkedIn, etc.,

Financial 120

Financial Healthcare Media Relations Technology 120

Prakkypedia

AUGUST 9, 2014

Whether you call your role “PR” or “media relations” or “corporate communications”, it’s impossible to have a highly successful comms program without having some input from others around you. Today, many of the most savvy professional communicators also have a healthy social media network. Michelle Prak on LinkedIn.

LinkedIn 105

LinkedIn Local Meeting Corporate 105

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. I appreciate your comments by email, Facebook and Twitter.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

DECEMBER 4, 2013

And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Share your pins on Facebook, Twitter, Google+, and Storify. If you don’t, there might be coal in your corporate stocking this year.

Pinterest 86

Pinterest Marketing Social Media Twitter 86

Critical Mention

DECEMBER 10, 2021

This release creates a more connected experience since users can easily access media contacts by clicking on their names and outlets in broadcast mentions. The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram.

Radio 116

Radio Instagram Analytics Mobile 116