Konnect Agency

NOVEMBER 23, 2021

Alternatives to Third-Party Cookies. When Google announced that it would be phasing out third-party cookies by 2022, the marketing world was set abuzz. Fortunately, nothing has replaced the third-party cookie yet and Google recently announced that this transition is being postponed to 2023.

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. These changes set up occasions for lively public discussions for clients. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.

Privacy 156

Privacy Advertising Advertising Data 156

5W PR

APRIL 28, 2021

At the time of the survey, reliance on third party cookie data was high. Brands with partners and vendors should also consider collectively collaborating on alternative sources of data in this post cookie environment. Current Practice. As a measurement of digital media efficiency, 65% said they rely on it.

Data 88

Data Privacy Survey Policies 88

Sword and the Script

JULY 25, 2023

Tracking capabilities of third-party cookies set to end. Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches.

B2B 95

B2B Brand Branding Marketing 95

PR for Anyone

OCTOBER 13, 2021

*Please look into the GDPR requirements and make sure that you have a privacy policy link on any opt-in page addressing cookies and what your website does with them. Set up a call if you want to chat more at www.ChatwithChristina.com. A Google search and/or conversation with your attorney will help you with this. Learn More at www.3StepstoPRSuccess.com.

Real Estate 130

Real Estate eBook Privacy Video 130

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Meaning, there should be frequent posts, varying in topics from article promotions to National Cookie Day, if you could think of a way that it’s relevant to your brand. You can even set goals, and if you fall short, adjust accordingly for the next quarter. Of course, every.

How To 259

How To Social Media Product Launch Construction 259

Konnect Agency

APRIL 24, 2024

We enlisted celebrity host Tiffani Thiessen to lead a cooking demonstration where guests learned to make homemade cookies using Diamond Crystal Salt. The venue sets the tone for your event and can significantly impact the overall guest experience. Of course, location is everything, so choose wisely!

Product Launch 52

Product Launch Transportation Measurement Examples 52

5W PR

DECEMBER 22, 2021

Customers today do not want cookie-cutter experiences. It is also important to have a clear, customer-focused vision that can be communicated across a business via a set of statements that act as guiding principles. Promotional discount events like Black Friday and Cyber Monday also help with a boost in sales. Be Proactive.

Customer Service 88

Customer Service Financial Measurement Meeting 88

PR 20/20

FEBRUARY 7, 2023

How can I set up my Google Analytics 4 account? How can I set up my Google Analytics 4 account? Choose Settings, then Admin. Pro tip : When you set up your GA4 account, keep the “enhanced measurement” option on to automatically collect common user events, such as page views or clicks. Select “Configure tag settings.”

Analytics 69

Analytics Google Mobile Measurement 69

NewsWhip

JANUARY 27, 2022

Although it was responsible for setting off the initial increase, the biggest peak in public and media interest came a day later, with 88 articles that saw over 78k engagements on the 5th. View this post on Instagram. Instead all the hype was around vegan beauty products. . s vegan primer.

Instagram 148

Instagram Comparison Web Product Launch 148

Prohibition

FEBRUARY 2, 2023

update, all apps could track users data freely – similar to how the Cookie system works on Google. Because of this, it can make your cost-per-results look more expensive than they actually are and effectively make your campaigns look inefficient in achieving the results you set out to achieve. Setting up a pixel on your site.

Social Media 62

Social Media Media Advertising Advertising 62

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. The clock is ticking on the death of the third party cookie. The clock is ticking on the death of the third party cookie. The clock is ticking on the death of the third party cookie.

Brand 71

Brand Branding Marketing Facebook 71

Cision

NOVEMBER 28, 2017

Tracking tools, like cookies and pixels, as well as social data, have been useful in understanding how consumers use content and help to determine which influencers to target in campaigns. Put objectives in place before launching campaigns by setting benchmark metrics and attainable goals. How Can SMBs Measure Success?

Small Business 245

Small Business Media SMB Pitching 245

Konnect Agency

MARCH 1, 2021

Cookie™ and The Boss Up! Stratford School is set to open its first middle school campus in Pleasanton, CA, this fall, extending its distinctive STEAM-based curriculum to students in sixth through eighth grades. Lenny & Larry’s. Lenny & Larry’s invites fans To BOSS Up! Noodles & Company. Stratford School.

Fashion 52

Fashion Retail Education Creativity 52

Melissa Agnes

SEPTEMBER 4, 2020

Gives you the opportunity to set up a blog—which is a tactic that goes a long way towards helping you anchor your rankings over time. Offering you access to a cloud-based dashboard that is set up to track your online presence. Setting you up with email alerts so you stay current in the convenience of your inbox.

Brand 234

Brand Branding Reputation Crisis 234

Cision

APRIL 27, 2015

This information is retained as a first-party cookie in the browser unless a user clears their cookies, at which point a new “unique” identifier is generated. Your settings have a lot of power to increase the quality of the data that you use in GA. There are three key actions that you can perform.

Analytics 120

Analytics Google Measurement Data 120

Waxing UnLyrical

APRIL 10, 2012

Steve had been dating his girlfriend for a couple months and neither of them struck me as the typical flower type; so I was thrilled to have found what I thought was the perfect Valentine’s Day deal for him – Fancy Fortune Cookies. The company offered an assortment of fortune cookies of all sizes stuffed with your own custom fortune.

Small Business 106

Small Business Customer Service Facebook Retail 106

Stephen Waddington

OCTOBER 22, 2019

Cision is set to be acquired by an affiliate of private equity firm Platinum Equity in a cash deal valued at $2.74 Cision’s media attribution model provides a means of quantative digital measurement but requires a cookie to be dropped on an earned media website. It has fallen from a high of $15 in November 2018.

Tools 60

Tools Enterprise Software Technology 60

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. How do you do set this up? How to set up Facebook Preferred Page Audiences on your own page. Facebook Preferred Audience. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. How do you do set this up? How to set up Facebook Preferred Page Audiences on your own page. Facebook Preferred Audience. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

Konnect Agency

JANUARY 16, 2020

Look to a healthier option instead that will keep you energized through the last stretch of the day like a Lenny & Larry’s Complete Cookie or ZENB’s Veggie Bites. You’ll set yourself up to conquer the rest of your afternoon without the sugar crash.

Exercises 83

Exercises Meeting Agency Report 83

Konnect Agency

MARCH 31, 2020

Set an alarm for 5 o’clock each day so you’re alerted when you’re slated to stop working. Baking is my jam (pun intended), so I love to test new recipes including: Lavender honey ice cream (SO GOOD) Brown butter chocolate chips cookies Double fudge chocolate cake It’s safe to say I’ll need to stick to my workouts.

Travel 93

Travel YouTube Agency Education 93

Cision

SEPTEMBER 22, 2016

I’m excited to be a partner at Brunswick Group and scale Brunswick Insight with new sets of clients in North America and globally. By demonstrating genuine respect, you will get the breakthrough ideas you need to set your marketing group apart from your peers. Rapid Fire Round.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with notables in their industry to explore trends or talk through a burning issue. One tactic that supports that positioning is a thought leadership event.

Education 120

Education Leadership Viral Consumer 120

David PR Group

SEPTEMBER 11, 2014

The report said that 86 percent of users have taken steps to remove or mask their digital footprints—ranging from clearing cookies to encrypting their email, from avoiding using their name to using virtual networks that mask their internet address. Most of us are aware that we can turn off web browser settings that track our history.

Trends 59

Trends Privacy Web Reputation 59

Solo PR Pro

JANUARY 14, 2020

I would get your systems set up first! One thing I learned early on – an 8-hour work day is entirely different than an 8-hour work day in an office setting/working for someone. They will set your business up properly, review your contracts, and be there for important questions. And…never stop learning!

Insurance 110

Insurance Insurance Banking Groups 110

Rock the Status Quo

NOVEMBER 11, 2015

If you do this with an outcome-focused approach from the start, then you set yourself up for success. A cookie-cutter approach to PR is partly why our profession has such a bad rap. So I guess I specialize in outcome-based, measurable Social PR. PR is growing and changing fast. How do you approach continued learning?

Crisis 100

Crisis System Education Community 100

Flatiron Communications

JULY 9, 2019

But is it any worse than Google scanning the contents of your private Gmail account so as to serve up “more relevant” ads or placing tracking cookies in your browser from every website you visit? By now, digital media denizens certainly have grown accustomed to such “spying.” Has it silenced the detractors?

Ethics 38

Ethics Privacy Policies Twitter 38

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

You can set up Google alerts on your phones and laptops, listen to daily podcasts and sign up for newsletters in pertinent industries. A thought-leadership angle that can garner interest can include commentary on the third-party cookies saga. When news breaks, reporters and analysts often look for experts to comment on the story.

Pitching 333

Pitching Case Study Leadership Data 333

Sword and the Script

OCTOBER 4, 2022

It’s hard to search or set up alerts for images. Earned is the most important channel, for a variety of reasons, including consumer hunger for credibility, the death of the cookie, GDPR, and unsustainable high costs, which are plugging the ad industry.”. * * *. PR tech mentions. Meltwater launches “visual listening.”

Technology 81

Technology Company Analytics Writing 81

PRSay

SEPTEMBER 14, 2016

The one thing that sets Thuzio apart from many of our competitors is that our search filters and influencer identification tools are the best in the industry. In particular, I often point to them as the gold standard for integrated campaigns. Identifying key KPIs and integrate research and measurement protocols for influencer evaluation.

Sports 60

Sports Creativity Industry YouTube 60

Konnect Agency

MARCH 16, 2021

It is essential to prioritize loyalty programming and engaging the existing customer base in a way that feels personal and seamless enough they enable them to make immediate and multiple purchases.

Consumer 59

Consumer Retail Community Mobile 59

Sword and the Script

MAY 9, 2017

The clowns were truly funny, and in this more personal setting, was interesting to see their real personality’s shine through the white face paint and red clown noses. My client – who was a pretty tough cookie in her own right – taped that one up near the makeshift executive offices in the DC Armory for all the vice presidents to see.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Waxing UnLyrical

DECEMBER 1, 2011

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. You’ll only give them access if you’re interested in their offer, so they know at the outset how primed you are to buy.

Data 72

Data Marketing Travel Web 72

Waxing UnLyrical

JUNE 4, 2012

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. To make it as easy as possible, here it is in steps: #1: Get Hootsuite and Twitter set up. #2: Unless you could, of course, time your messages.

Social Media 99

Social Media How To Media Twitter 99

PR 20/20

AUGUST 17, 2017

Setting the budget is no easy task, but ultimately, aim to set a budget that aligns with your growth goals. The most common example is retargeting, a cookie-based technology that will serve up relevant ads based on your browsing history. Source: Mathew Sweezey ).

Marketing 49

Marketing eBook Case Study Comparison 49

Waxing UnLyrical

JULY 17, 2013

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. To make it as easy as possible, here it is in steps: #1: Get Hootsuite and Twitter set up. #2: Unless you could, of course, time your messages.

Social Media 78

Social Media How To Media Twitter 78