The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 64

Social Media Video Viral Brand 64

Prohibition

MAY 5, 2023

Reactive PR is however a tool that can be utilised to do so. In a nutshell, what reactive PR actually means is being reactive to the ever-changing news agenda and hottest viral trends. Tools for Reactive PR campaigns With Reactive PR, you need to be reactive right? It is also a quick win when it comes to marketing.

Strategy 62

Strategy Marketing Viral B2C 62

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Your guide to keyword research Search tools, insight and data can be confusing. Is there is a link?

Tools 136

Tools Publicity Measurement SEO 136

The Proactive Report

DECEMBER 26, 2022

Ninety percent of consumers watch videos on their phones because it is far easier than firing up a laptop or other device. One of his videos went viral on TikTok and that led to over 100,000 new followers within a week and then radio stations far and wide picked it up. He had always been interested in music from the 1980s.

Video 162

Video Film Social Media Facebook 162

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

It seems lies are more viral than truth – at least on Twitter. PR people, journalists, and everyday news consumers worry about the integrity of the news that reaches us, especially on social platforms. Most striking were the factors that do not explain the virality of false information. Why is false news so shareable?

Social Media 220

Social Media Viral Media Study 220

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content.

Trends 62

Trends SEO Viral Social Media 62

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. Failing to adapt and staying stagnant can lead to a decline in relevance.

Social Media 118

Social Media Video Marketing Media 118

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s POV on the Elusive ‘Viral Video’.

Video 52

Video Agency Viral Nonprofit 52

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. What are the content consumers sharing and talking about the most? Data compiled by Sprout Social from an early spring 2020 survey before the pandemic showed how marketers and consumers are trending. What topics are they absorbed with?

Consumer 97

Consumer Trends Viral Survey 97

Buchanan PR

JUNE 30, 2023

McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The result? The trend exploded, attracting millions of views, likes, and shares across Instagram, TikTok, and Twitter.

Viral 72

Viral Trends Social Media Creativity 72

Prohibition

JUNE 27, 2023

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! So, when paired with PR activity, it takes your content to the next level!

How To 62

How To Analysis Comparison B2C 62

Business Wire

MARCH 20, 2018

He said people like to consume quality stories as they always have. When asked about the length of articles, panelists agreed that both long and short form content are important to create as different audiences consume in different ways. Analytics surface what news and consumer stories are performing the best.

Reddit 158

Reddit Media Analytics Trends 158

NewsWhip

JULY 15, 2021

This keeps the topics they explore relevant, specific, and consumer-centric. . So, we are using tools like NewsWhip to monitor things like, how big is the conversation? Being cognizant of consumer needs is integral for brands, and having a technology to monitor those needs is incredibly helpful. What does interest look like?

Creativity 78

Creativity Data Trends Analytics 78

NewsWhip

JUNE 2, 2020

They needed a tool guaranteed to deliver. “. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting.

Case Study 78

Case Study Study Viral Data 78

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. If we approach old marketing and comms problems with the same old tools and solutions, we are seriously missing a trick. In reality though, such an occurrence was quite rare.

Brand 78

Brand Branding Data Viral 78

Cision

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. One of the major issues behind this disconnect is that the industry has been slow to adopt the tools that are already available. So why should we argue that the way we tell them shouldn’t? Connecting Data and Storytelling. Be emotive.

Storytelling 0

Storytelling Data Communications Technology 0

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Alternatively, keep a track of the backlinks on poor-quality websites with tools like Ahrefs.

Google 259

Google Digital PR Mobile SEO 259

Karen Freberg

APRIL 9, 2023

However, what if you write, sing, and release a song that was featured for a short second in the movie to make it go viral? This tool allows you to create your own Barbie trailer photo like the main movie characters and personalize it. And yes, I am a Barbie that is powered by coffee! What can we learn from both of these campaigns?

SMB 52

SMB Viral Creativity Course 52

Buzzstream

APRIL 4, 2024

Unfortunately, no one tool or tactic captures every mention of a campaign. And even if they do, link indexing tools don’t cover every nook and cranny of the internet. Adjust the date parameter according to your search window in the Tools dropdown menu. Luckily, there are digital pr tools for alerts.

Digital PR 62

Digital PR How To Media Google 62

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. Boohoo have teamed up with Mattel to launch a clothing collection that lets consumers shop the aesthetic and create their own Barbie-core looks! million views. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. But as a demand generation tool, PR is highly imperfect. Public relations is at its best as part of a bigger-picture plan that comprises other marketing disciplines and tools. Convey Expertise. Expertise is a powerful differentiator.

Education 120

Education Leadership Viral Consumer 120

Prohibition

MAY 10, 2023

Consumers are more likely to trust the opinions of fellow consumers, than they are to trust a brands marketing messages. Cost-Effective Content social media content, benefits of user generated, share photos, other consumers User generated content is also a cost-effective way to create content for your social media channels.

Social Media 62

Social Media Strategy Media B2C 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Prohibition

SEPTEMBER 13, 2022

This powerful marketing tool has been on the rise since 2016 and is continuing to grow, with the sector valuing at over £12.57 Curated influencer content can portray that authentic and empathic voice, which has a big impact on consumers trust and brand loyalty. billion globally this year!

Brand 118

Brand Branding Video Social Media 118

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. Listen to Increase Customer Spend. Empowered customers are on the move.

How To 149

How To Social Media B2C Television 149

Barokas

MAY 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. Pepsi quickly pulled the ad, and issued an apology saying it “missed the mark” but many consumers pledged across social media to boycott the brand. Have you used listening tools to inform a company decision in a time of uncertainty?

Social Media 60

Social Media Airlines Media Viral 60

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Brands that want to develop trust should focus on reputation management using social media tools. Social Media as a Two-way Communication Tool During Crisis. billion users.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . How can they overcome them?

Television 120

Television Travel Tourism Pitching 120

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing.

Advertising 131

Advertising Advertising Data Reputation 131

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. What are the tools your team couldn't live without? It is truly inspiring to watch.

Creativity 120

Creativity Comparison Consumer Examples 120

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Market research is vital to understanding how target audiences consume info,” said Haworth. APR , senior vice president of the Indianapolis-based PR firm Hirons, who led a PD session on Oct.

Social Media 117

Social Media Conference Media Corporate 117

Melissa Agnes

SEPTEMBER 4, 2014

The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. Using this approach, each expert can bring its own “tool” to the table, rather than a professional only trying to utilize his or her techniques when there may be better alternatives.

How To 238

How To Wikipedia Viral Ethics 238