The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh!

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Tools Publicity SEO Measurement 136

Prohibition

JUNE 27, 2023

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. If we approach old marketing and comms problems with the same old tools and solutions, we are seriously missing a trick. In reality though, such an occurrence was quite rare.

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Brand Branding Data Viral 78

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. Boohoo have teamed up with Mattel to launch a clothing collection that lets consumers shop the aesthetic and create their own Barbie-core looks! million views. Warner Bros.

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Wireless Retail B2C Instagram 62

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

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Brand Branding Video Social Media 118

Prohibition

MAY 10, 2023

Consumers are more likely to trust the opinions of fellow consumers, than they are to trust a brands marketing messages. Cost-Effective Content social media content, benefits of user generated, share photos, other consumers User generated content is also a cost-effective way to create content for your social media channels.

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Social Media Strategy Media B2C 62

Karen Freberg

APRIL 9, 2023

In an industry where there is a lot of excitement and competition, there also is a lot of creativity in the entertainment and movie business. However, what if you write, sing, and release a song that was featured for a short second in the movie to make it go viral? And yes, I am a Barbie that is powered by coffee!

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SMB Viral Creativity Course 52

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

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Creativity Comparison Consumer Examples 120

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . I’m inspired by their creativity and enthusiasm to deliver results. . to viral social media campaigns. . It involves being a strong writer, creative and well-spoken.

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Television Travel Tourism Pitching 120

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Brands that want to develop trust should focus on reputation management using social media tools. Social Media as a Two-way Communication Tool During Crisis.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. They build your brand’s credibility.

Marketing 80

Marketing SEO Advertising Advertising 80

5W PR

MAY 18, 2018

Another great thing about experiential marketing, is that it leads to a stronger consumer experience for a brand’s target audience. While social media can be a powerful tool on its own, it becomes particularly valuable when combined with experiential marketing. 2. It Creates Authentic Interactions with Customers.

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Company Marketing Social Media Analytics 96

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing.

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Advertising Advertising Data Reputation 131

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. With that said, for brands using multiple social channels, Instagram should be considered the primary tool for optimising videos. The solution is captions.

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Video Social Media Instagram Media 62

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. PR Crisis Management Tools.

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Crisis How To Crisis Management Crisis Communications 62

Prohibition

MAY 4, 2017

Related Posts Case Studies 56 With our team based in Leeds, Prohibition PR is one of the UK’s finest integrated PR consultancies with expert knowledge of digital, consumer, B2B, Retail and Technology sectors. Our clients range from major international companies and well-known brands through to smaller specialist businesses.

Sports 54

Sports Social Media Instagram Media 54

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. Finding inspiration for ideation can be incredibly tricky.

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Digital PR Tools Pitching Film 161

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Social media in general is the perfect tool today PR professionals.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Buzzstream

MAY 2, 2024

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What can you tell us about your new SEO tool, Positional? The tools we need to do our job.

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Internal International Insurance Insurance 118

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. The tools and channels that served us well and we’ve been mastering (e.g.

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Marketing Content Marketing Advertising Advertising 100

prTini

SEPTEMBER 24, 2014

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. Trying new tools for the short free trail week is more often than not confusing and time-consuming. Lucky for you, I’m a tool connoisseur.

Tools 72

Tools Viral Engineering Comparison 72

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

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Trends Brand Branding Reddit 78

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MAY 19, 2022

The data can come from a survey purchased through a tool like Yougov, Survey Monkey, Harris Poll, etc. Using a keyword research tool, like Ahrefs, look for lower competition keywords. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. Or it can come from internal data.

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Survey How To Reddit Pitching 91

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 83

Financial Industry Report Insurance 83

Prohibition

DECEMBER 17, 2021

Be flexible and creative. While natural language processing and artificial intelligence are both valuable tools in public relations, human input remains important when presenting a well-crafted crisis response plan. Domino’s Viral Staff Video. This individual needs to: Be well trained. Have good communication skills.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PRSay

FEBRUARY 4, 2021

Chipotle, Nike, Skittles, Pepsi and Universal Pictures are among the brands using the app to reach consumers. The clip went viral and Ocean Spray responded by giving the man a new pickup truck. We embrace creativity. In October 2020, Ocean Spray received an unexpected boost from a user-generated TikTok video.

Brand 178

Brand Branding Film Viral 178

Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. The app has also become a platform for viral challenges and dances, making it a hub for creativity and self-expression. In the UK, TikTok has become increasingly popular, with over 22.28

Privacy 62

Privacy Social Media Instagram Viral 62

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said. Aside from Slack, other popular tools in this space include Asana, Trello, and Wrike.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

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Pitching Writing Digital PR How To 164

Cision

DECEMBER 5, 2017

Some people overlook the blog as just a promotion tool, but it’s a critical top funnel entry point for new customers as well as a way to engage your current customer base. If you don’t have an in-house graphic designer, there are numerous of free tools available on the internet. Journalists and consumers crave videos.

Infographics 235

Infographics Case Study Content Marketing Video 235

NewsWhip

MAY 27, 2021

We meld our relationships with journalists, the art of what we do with the science, our Real Chemistry analytics, and tools like yours to allow us to tell the right stories at the right time on the right channel. Paul: Consumers have tried to educate themselves in this new world. That’s a new world. We talk about R rates.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

DECEMBER 5, 2017

Some people overlook the blog as just a promotion tool, but it’s a critical top funnel entry point for new customers as well as a way to engage your current customer base. If you don’t have an in-house graphic designer, there are numerous of free tools available on the internet. Journalists and consumers crave videos.

Infographics 72

Infographics Case Study Video Survey 72

Cision

AUGUST 8, 2016

And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” So, while the barrier-to-entry on Twitter is as low or lower than Facebook ( Twitter has similar developer tools for their “follow” button ), there is far less “audience” to gain. Search discovery : Medium/Low.

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Instagram LinkedIn Advertising Advertising 120

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Then, it was a scientific tool designed to facilitate ease of rapid communication between researchers across the world.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. How are we using this tool to run better business to drive value? Around utilities we are consuming more information in smaller doses. What’s your advice?

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Report Media Advertising Advertising 225