Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. A good tool will segment potential influencers and key opinion leaders based on geography, reach, engagement, and brand affinity.

Strategy 370

Strategy Communications Reputation Measurement 370

Mindful Marketing

MARCH 21, 2020

The second is to do the best we can to serve the millions of Americans who are looking to us for increasingly vital technology tools to stay connected, as well as household necessities.” .” Best Buy : “The first [goal] is to protect our customers, employees and their families.

Viral 75

Viral Marketing Retail Transportation 75

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

NewsWhip

NOVEMBER 3, 2022

Their go-to digital tool? NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. While Silva’s team also uses other insights tools, she says NewsWhip is the superior platform. “It Unique analytics.

Reddit 158

Reddit Viral Analytics Social Media 158

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead.

Case Study 130

Case Study Study Writing How To 130

NewsWhip

JANUARY 20, 2023

CrowdTangle is an invaluable tool for journalists and fact checkers around the world and especially in the fight against misinformation. This allows journalists and editors to jump on pre-viral trends, or promote their own stories that they can see are already finding resonance.

Reddit 88

Reddit Viral Web Trends 88

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions. It will revive contextual advertising and give rise to new data targeting tools. We’ll be heading into another election season, after all.

Trends 385

Trends Employee Viral Advertising 385

Onclusive

MARCH 24, 2022

Get the right data & measurement tools. Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it. Establish your PR measurement framework.

Measurement 396

Measurement Data Hotels Viral 396

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Your guide to keyword research Search tools, insight and data can be confusing. Is there is a link?

Tools 136

Tools Publicity SEO Measurement 136

NewsWhip

NOVEMBER 22, 2023

Interest Quadrant The Interest Quadrant is an innovative precision mapping tool, utilizing AI to instantly identify the people and brands driving conversations around any topic, event, or narrative. Highest velocity metric The Highest velocity metric is a pivotal tool for gauging the rate at which a story or topic gains momentum.

Viral 78

Viral Analysis Comparison Trends 78

NewsWhip

MAY 1, 2024

Furthermore: Using NewsWhip, The World Health Organization identified and responded to Covid misinformation as it went viral. Across dozens of countries, fact-checkers detected and stopped viral disinformation before it impacted wider populations. NewsWhip has developed a variety of specialist AI tools to assist here.

Viral 78

Viral Analysis Crisis Data 78

5W PR

SEPTEMBER 19, 2023

Influencer partnerships Influencer marketing has emerged as a powerful tool in digital PR. Viral content In the digital age, content can become viral overnight. Whether it’s a tweet, a video, or a meme, viral content can spread rapidly and exponentially.

Viral 78

Viral Digital PR Storytelling Reputation 78

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. But the prominence of AI talk at Cannes is with good reason: This year’s rapid adoption of tools like ChatGPT has sparked a discussion about the potentials — and risks — of AI in the advertising business , even before the festival kicked off.

Creativity 156

Creativity Meeting Advertising Advertising 156

Communications Conversations

JANUARY 5, 2021

Only use social media tools for publishing and responding. If you’re using a tool like Spredfast or Sprinklr, it’s tough to publish from your personal accounts once you’re logged in under the corporate accounts. Stick with the publishing tools and most of that risk is mitigated.

Government 74

Government Social Media Viral Guidelines 74

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

NewsWhip

JANUARY 24, 2023

We’re excited to announce a partnership with Meta to provide NewsWhip’s tools to Meta’s Third-Party Fact-Checking (3PFC) program, the largest global fact-checking network of any platform, with more than 90 independent fact-checking organizations around the world who review and rate viral misinformation in more than 60 languages globally.

Data 78

Data Viral Tools Technology 78

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. So how important a marketing/PR tool is a celebrity in all this? Source: VidaVibrante ).

Viral 88

Viral Marketing Guidelines Local 88

Mark My Words

FEBRUARY 16, 2024

Influencers, viral videos and gamified messaging helped the party resonate with younger demographics on their turf, propelling the party to victory. Navigating this digital divide, where the language and tools of one generation are foreign to another, is fraught with challenges.

Government 60

Government Social Media Viral Video 60

Prohibition

MAY 5, 2023

Reactive PR is however a tool that can be utilised to do so. In a nutshell, what reactive PR actually means is being reactive to the ever-changing news agenda and hottest viral trends. Tools for Reactive PR campaigns With Reactive PR, you need to be reactive right?

Strategy 62

Strategy Marketing Viral B2C 62

prTini

SEPTEMBER 24, 2014

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. Trying new tools for the short free trail week is more often than not confusing and time-consuming. Lucky for you, I’m a tool connoisseur.

Tools 72

Tools Viral Engineering Comparison 72

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

It seems lies are more viral than truth – at least on Twitter. Most striking were the factors that do not explain the virality of false information. The NLP runs programs that offer students in grades 6 through 12 tools and information to distinguish fact from fiction. Why is false news so shareable?

Social Media 220

Social Media Viral Media Study 220

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. Speed is of the essence, which is why PR teams and agencies should be prepared with the right listening and monitoring tools and, critically, a plan for quick response. The same rules apply for sarcasm and snark in my view.

Construction 385

Construction Crisis Social Media Reputation 385

The Proactive Report

NOVEMBER 1, 2022

A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. There are tools that make it easy for even a high school student or a disgruntled employee to create content that could damage your reputation.

Communications 130

Communications Social Media Employee Crisis 130

5W PR

JUNE 12, 2023

From inspiring wanderlust to shaping travel decisions, social media has become an indispensable tool for both travelers and tourism businesses. User-Generated Content and Viral Marketing User-generated content (UGC) plays a pivotal role in tourism advertisements. When UGC goes viral, it can create a ripple effect.

Tourism 88

Tourism Social Media Travel Marketing 88

ImPRessions - Crenshaw Communications

JUNE 8, 2022

A given message, whether a TV interview clip or a simple Instagram post, can go viral in real time. A reliable sales tool. Social media enables brands to reach an audience directly, and it can also be a powerful way to amplify earned media. It’s also trackable through hashtags and tagging.

Publicity 334

Publicity Advertising Advertising Leadership 334

Prohibition

MAY 30, 2023

TikTok can be a very powerful tool for brands. You might be wondering how influencer marketing plays into this, as no one can ensure a viral product. uktiktok ♬ original sound – Cariadryan @theoliviasaurusrex Olivia Ancell showcased that the power of jumping on viral trends is just as good as starting them.

Viral 62

Viral Trends Video Community 62

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

NOVEMBER 8, 2015

Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow. That said, trying to be viral usually means that you won’t be viral. Q: Is there any community out there just for social media tools? Both focus on social tools.

Viral 120

Viral Nonprofit Software Social Media 120

Remote PR Jobs

SEPTEMBER 25, 2023

Brands are using influencers and other engagement tools to connect with consumers on a more personal level. For instance, H&M used influencers and polling tools to target their millennial consumers, find out their preferences and collect feedback for the designs.

Media 100

Media Print Radio Consumer 100

Doctor Spin

APRIL 2, 2023

We Aren’t Ready For What’s About To Happen With Fortnite “I can’t possibly predict what players are going to make when they have real grown-up tools that approximate what people use to make fully-fledged video games.” Scientists Engineer Human Cells to Have the Camouflage Ability of Squids AI is going to be like: “Hold my beer.”

Viral 52

Viral Media Engineering Video 52

Prohibition

FEBRUARY 2, 2023

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. This can also help guide your wider TikTok strategy and social media marketing by making soon-to-be viral and engaging content that your target audience will love.

Trends 62

Trends SEO Viral Social Media 62

Buchanan PR

JUNE 30, 2023

McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The result? The trend exploded, attracting millions of views, likes, and shares across Instagram, TikTok, and Twitter.

Viral 71

Viral Trends Social Media Creativity 71

Konnect Agency

NOVEMBER 16, 2022

Video as a communications tool can swiftly and deftly capture attention faster than words when used correctly. On the opposite end of the spectrum, humanizing videos and real-life testimonials that tug at the heartstrings can be impactful storytelling tools too. A PR Agency’s POV on the Elusive ‘Viral Video’.

Video 52

Video Agency Viral Nonprofit 52

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Utilising social media listening tools and content analytics provides invaluable insights. These tools facilitate seamless collaboration, ensuring that everyone is on the same page.

Analytics 78

Analytics Digital PR Storytelling Local 78

Buchanan PR

JANUARY 8, 2024

The Grimace Shake was a viral sensation that demonstrated the power of user-generated content and allowed McDonald’s new product to remain in the limelight in an impactful and interactive way. Coca-Cola utilized the public’s interest in AI tools and created its “Create Real Magic” contest in a partnership with Open AI and Bain & Company.

Marketing 52

Marketing Viral Trends Consumer 52

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. Have Influencers Make Video Content 86% of businesses use video as a marketing tool, and 92% report a positive ROI for video content.

Social Media 65

Social Media Video Viral Brand 65

Prohibition

FEBRUARY 13, 2024

TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app. A dispute between Universal Music Group and TikTok has led to the removal of a vast number of popular songs from the app, including hits from globally renowned artists like Taylor Swift, Harry Styles, and Adele.

Instagram 62

Instagram LinkedIn Social Media Media 62