Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. There is a ton of valuable advice in the following tweets – and it’s certainly reassuring to know that these students represent the future of PR and communications. People in the crisis plan!

Twitter 212

Twitter Crisis Communications Crisis System 212

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. To connect with Katie, you can follow her on Twitter.

Technology 76

Technology Training Data Consumer 76

Cision

JUNE 15, 2017

In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. Brands are consistently identifying the need to incorporate Hispanic public relations to cost-efficiently improve their communications reach and impact their sales. Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

Solo PR Pro

OCTOBER 5, 2021

You could say Doug Levy was born to work in the media and communications industry. He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself.

Meeting 97

Meeting Handbook Newspapers Government 97

Sword and the Script

DECEMBER 26, 2023

” ~ Morgan McLintic , CEO, Firebrand Communications 6. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Communicating to two worlds. Crisis interrupted.

Communications 124

Communications Crisis Internal International 124

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Critical Mention

JUNE 13, 2018

When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. Until next time! Critical Mention. Jolie Shapiro.

Company 87

Company Banking Crisis Facebook 87

Landis PR

SEPTEMBER 11, 2023

However, I’ve found that writing a laundry list of items to tackle can be both overwhelming and inefficient. There is a plethora of resources online featuring “tech hacks,” so take some downtime to teach yourself shortcuts that can help you shave valuable time from your projects.

Energy 64

Energy Study System Writing 64

PR in High Definition

JANUARY 17, 2017

Anyone working in the tech space (or who has a healthy interest in consumer technology) will know that this year’s Consumer Electronics Show (CES) has come and gone. It involves team members coming together and writing down reasons your project might ultimately fail, and compiling a catalogue of these issues before they cause damage.

Crisis 48

Crisis Crisis Communications Internal International 48

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” My first adjunct position was at Texas Christian University, teaching PR Writing. DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

5W PR

APRIL 13, 2020

There’s no need to be employed by a publication to be able to write a byline article or even a contributed piece for that publication. Furthermore, while writing the piece, it’s important to be unbiased and to avoid overtly promoting the brand itself, as editors rarely want to publish a sales pitch. Publishing the Byline.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Prohibition

JANUARY 14, 2022

For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JUNE 3, 2020

The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” The decision to respond typically rests in how much traction an article is receiving, which until now is basically an educated guess.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. Doing these things are “time consuming” if you want to think that way. How has your PR education prepared you for your career? However, the benefits far outweigh the time invested.

Education 150

Education Training Course Social Media 150

Critical Mention

APRIL 2, 2019

It will help you in identifying emerging trends and explain consumer intent. Discovering what platforms your competition is using to measure their success enables you to keep on top of trending technologies and streamline your team’s workflow by cutting down on tasks. SimilarWeb. Until next time! Critical Mention.

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Analysis Tools SEO Software 74

MaccaPR

JANUARY 17, 2017

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

Crisis 48

Crisis Local Blogging Creativity 48

PRSay

MARCH 23, 2021

I’ve been writing it every workday, and I’m still doing it a year later. Absolutely,” I told them, because everything I put in those emails is designed for the public to consume. In terms of external communications, it’s fielding requests from “60 Minutes” to local news channels, giving [reporters] as much access as we can.

Crisis 87

Crisis Employee Trade Shows Local 87

Critical Mention

JUNE 29, 2018

Consumers erupted in outrage at the ad on social media, criticizing it as racist. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. Dove misses the mark in its commercial. SCHEDULE A DEMO.

Crisis 68

Crisis Customer Service Video Financial 68

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. Prepared for a brand crisis? Click here for your free crisis communication tip sheet! Emerged Trends. Content optimization for the mobile and semantic web.

Trends 120

Trends Mobile Web System 120

Flatiron Communications

APRIL 8, 2020

The piece, “ The Art of the Pitch in the Midst of a Pandemic ,” actually sympathized with a PR community wherein many clients still expect their agencies to garner “earned media” attention for their products and services, even during these dystopian times. He writes: At first glance, Ms. What planet was this person living on?

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Pitching Fashion Travel Crisis 41

Bad Pitch Blog

MARCH 18, 2014

And don''t even get me started on the other reasons, like search engine tactics, direct to consumer content or a blind self-focus incapable of taking third party counsel. It''s fine to write about it and to publish it in your newsroom. FOR IMMEDIATE RELEASE Publishing? how to media relations news release press release tips'

Web 67

Web Mobile Pitching Crisis Communications 67

Karen Freberg

MARCH 14, 2019

It was very productive and I had an idea of what I wanted to accomplish during my time, but when I had a chance to write everything down on paper on what I was able to do, I was amazed. I had something scheduled each and every day that I was able to work on with my fellow colleagues. and I know you will continue doing amazing things!

Social Media 51

Social Media Course Meeting Interviews 51

Sword and the Script

FEBRUARY 5, 2019

As I write this post, there are 450+ likes, 50 retweets and 250 comments (screenshot nearby). Instead, you need a team with the training, experience and empowerment to respond with compassion and humanity to a savvy consumer that isn’t afraid to share their opinion. It includes a link to a landing page with the offer.

Advertising 60

Advertising Advertising Social Media Twitter 60

Maxim Behar

DECEMBER 16, 2021

Because we can give him what is important for the forces of the day, but the demand, what Mr. Behar said, is according to consumer behavior. Because consumers know about them. No, it is absurd to write Boyko Borisov and search. He is the active participant and shows what is important to him. People with little expertise spoke.

Google 52

Google Engineering Sports Comparison 52

Waxing UnLyrical

NOVEMBER 19, 2010

Although I have no experience in crisis communication, I have learned some important lessons in light of Tablo’s scandal. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line.

Publicity 77

Publicity Reputation Crisis Communications Film 77

MaccaPR

SEPTEMBER 13, 2016

In a perfect world, PR professionals would be the conscience of a corporation, counseling corporate leaders to own up to a company’s mistakes in an honest and candid way that will maintain consumer trust and brand reputation.

Crisis 48

Crisis Airlines Reputation Corporate 48

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Stephen Waddington

DECEMBER 30, 2019

These devices have provided the means for consumers to connect to the internet wherever and whenever. The web has overhauled organisational communication and marketing. Other outcomes include brand awareness, crisis communications, employee advocacy, and social change.

Government 103

Government Education Print Ethics 103

Landis PR

JULY 31, 2023

Like other automation technologies we’ve seen crop up over the years, AI could handle monotonous and often time-consuming tasks, freeing up marcomms professionals to focus on big-picture strategy and relationship building. Solid storytelling, writing and editing skills are still very much in demand.

Communications 97

Communications Marketing Pitching Technology 97

Cision

AUGUST 24, 2015

If someone is writing a review of your business or products, odds are that they like you a lot… but if they don’t like you they REALLY don’t like you. Encourage your advocates to write a review first. Asking people to write an online review triggers them to do it and lets them know a way that they can help you.

Newspapers 120

Newspapers Instagram Writing Examples 120

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 82% of consumers stopped doing business after a bad experience.”. 12) Emotion in crisis communications works. 82% of consumers stopped doing business after a bad experience.”.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Beyond PR

OCTOBER 31, 2017

Measuring the number of times a consumer is likely to see a marketing message in no way reflects how often she actually does, and what she thinks of it. This gives you the opportunity to launch your crisis communications plan if necessary. And Opportunities to See (OTS) is just as outdated. Another reason to shift your thinking?

Measurement 65

Measurement Media System Small Business 65

Sword and the Script

SEPTEMBER 23, 2014

Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign. In the deluge of information and the chaos of life, the vast majority of consumers are on to the next thing. PR crisis communications marketing outrage PR crisis'

Company 110

Company Apparel Airlines Crisis Communications 110

Stuart Bruce

FEBRUARY 11, 2016

However, given that PR as a whole still thinks mainly in words (guilty as charged as I’m writing this) and struggles to use video as much as it should then it might be a stretch to see the profession being at the forefront of virtual reality. But it’s not just consumer PR where VR can play a role.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. How often does the Financial Times write stories about itself? c) Donald Steel.

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Crisis Communications Transportation Conference Social Media 148

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59