Remove Consumer Remove Creativity Remove Web
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For PR, Is ChatGPT An Asset Or Threat?

ImPRessions - Crenshaw Communications

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. In its current iteration, it can monitor trends, but it’s not up-to-date on current events, because, contrary to what many people think, ChatGPT isn’t connected to the web.

Tools 353
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How CPG Brands Can Increase Brand Visibility by Working with a Creative Agency

Konnect Agency

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. That’s where working with a creative agency comes in.

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How CPG Brands Can Increase Brand Visibility by Working with a Creative Agency

Konnect Agency

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. That’s where working with a creative agency comes in.

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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. The bits of code have long been used to track web visits and collect data to drive ad targeting. Brand purpose has real purpose.

Trends 385
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STUDY: A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic

ImPRessions - Crenshaw Communications

Another 20% emphasized that consumers were not alone in their predicament, emphasizing words like “together” and “community.” Empathy wasn’t only conveyed through words, however; it was also seen through the creative content of the emails.

Study 170
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Small Business Public Relations

5W PR

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king. Defining a Target Audience and Goals.

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How New Journalistic Practices Are Influencing The News Release

Business Wire

51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. They are available for journalists and other news consumers to download in a hi-res format. What does it say?

Mobile 153