ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. B2C – Business to consumer.

SEO 211

SEO Tools Engineering Google 211

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. The metaverse, Web 3.0, Eventually, and thankfully, DEI will be expected and not a marketing point.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

JUNE 29, 2021

This is likely to be most applicable to agencies in the creative and professional services sector. These include employees, subcontractors (up to 65%), software and consumable items. Eligible projects include augmented reality, data analytic tools, software development and web design and development.

Agency 171

Agency Enterprise Software Financial 171

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. This is where the power of Responsive Web Design (RWD) comes in.

Web 40

Web Mobile SEO Technology 40

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts.

Technology 77

Technology Training Data Consumer 77

PRSay

MAY 9, 2023

assigns values is a mystery, but influencer marketing platforms such as Julius, Unmetric and Klear began to integrate the EMVI into their web applications so customers could assess the value of their third-party marketing campaigns. How Soulmates.ai Does EMV even matter? That said, as with all PR tactics, when it’s working, you know it.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Barokas

DECEMBER 3, 2019

It took countless brainstorming sessions, messaging workshops, copy drafts and design meetings with our web partner for our vision to become clear. We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. It is second nature to us.

Case Study 78

Case Study Enterprise System Fashion 78

PR in High Definition

APRIL 23, 2020

I was scrolling through social media over the weekend, looking at all the wonderful banana breads and creative projects people have taken on during lockdown. Would a discount on baggage really sway consumers to make that purchase in such an uncertain time? Naturally, this slightly unsettled me.

Crisis 71

Crisis Communications Airlines Web 71

PRSay

JANUARY 29, 2019

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. Being able to stay on top of how people consume information is critical to even making a small dent.”. According to SproutSocial research, 49 percent of people read 111 words or less on web pages. Today, that number is 40,000 and rapidly growing. “So,

Tourism 150

Tourism Employee Web Travel 150

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Automation can remove the human side of tracking the time a customer has spent on a given web page. Feature #9: Forms.

Marketing 67

Marketing Web Software Technology 67

NewsWhip

SEPTEMBER 22, 2021

As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . Even though Hidden Valley is obviously not a candy brand, the company’s humorous approach to celebrating Halloween resonated with consumers, earning it more than 1,300 engagements. . The blog has received over 3.6k

Trends 78

Trends Instagram Viral Brand 78

Communications Conversations

OCTOBER 24, 2014

Just one (creative) part of a much larger campaign. One area where brands continue to struggle is coming up with content that’s USEFUL for consumers. Then, here comes Target creating content like this that’s inherently useful as parents and others seek creative ideas to celebrate Halloween. Kudos, Target.

Instagram 146

Instagram Case Study Brand Branding 146

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

FEBRUARY 13, 2018

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around.

Writing 61

Writing Blogging Content Marketing Web 61

Konnect Agency

FEBRUARY 26, 2021

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. This is a big deal and goes against Facebook’s narrative of creating for growth, where creative dictates targeting and not the other way around.

Advertising 52

Advertising Advertising Web Privacy 52

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers.

Marketing 170

Marketing Measurement Trends B2B 170

Communications Conversations

DECEMBER 11, 2018

It includes actually emailing and/or calling the influencers to get more information and ask about web metrics and other behind-the-scenes numbers. This is an ongoing and time-consuming job. Listerine seemingly failed to give one influencer it worked with effective creative direction earlier this year.

Marketing 98

Marketing Case Study Guidelines Instagram 98

NewsWhip

NOVEMBER 3, 2021

People love a creative promotion. Starting with the coverage on Jeff Bezos stepping down, worker union debates, and movie releases, but the majority of the top stories were centered on Amazon’s decision to suspend Parler, a social network favored by extremists, from Amazon Web Services. The top publishers writing about brands.

Brand 88

Brand Branding Healthcare Report 88

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Web copy/newsletters : As the face of your brand, your website must be a priority. No matter how fast you go, how long you keep at it or how beautiful your stride, the wheel keeps right on spinning. You must stay competitive, relevant and timely. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

JANUARY 25, 2020

It takes rationality but little creativity to design an argument using conventional rhetoric.”. Like a magician, each story he tells triggers one of three hormonal responses in your mind: dopamine (focus, motivation and memory), oxytocin (trust, generosity and bonding) or endorphins (creativity). Persuading with a story is hard [work].

Storytelling 120

Storytelling Examples B2B Chemicals 120

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62

Video Strategy SEO Engineering 62

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message.

Fashion 120

Fashion Apparel Pitching Consumer 120

Cision

JANUARY 6, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers. Story telling, club making and building a culture that feels like a country is a powerful way to connect with consumers.

Retail 225

Retail Consumer Brand Branding 225

Cision

AUGUST 11, 2016

Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. Web Strategy by Jeremiah Owyang. Web Ink Now. Creativity Unbound. Advertising Week. The Marketing Tech Blog. The Rainmaker Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. Congratulations!

Measurement 136

Measurement B2B Google Financial 136

Cision

JULY 7, 2015

And remember—consumers are more informed than ever. Revive it, when relevant, with a timely, rich pin that provides a longer description and links to other web pages. Image: Roxanne Ready ( Creative Commons ). As is the case for social engagement on any network, be authentic and relevant. Let the image do most of the talking.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Flack's Revenge

NOVEMBER 12, 2015

In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities. The partnership gives Alibaba access to Suning’s logistics network, which reaches across most of China, to boost same-day delivery of consumer electronics and appliances.

Social Media 120

Social Media Media Apparel Retail 120

Communications Conversations

JULY 5, 2017

Video has exploded across the social web. Remember, I am not a doctor, nor do I play one of the internet: Trend: Video exploding across the social web. The psychology behind it: CISCO research claims online videos will account for more than 80% of all consumer internet traffic by 2020.

Instagram 76

Instagram Web LinkedIn Trends 76

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. Get creative and get smart. These pieces all had a link to the website or the landing page.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. These changes are symptomatic of broader consumer attitudes and relationships with brands. What does this mean for brands? Responsible influence.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. These changes are symptomatic of broader consumer attitudes and relationships with brands. What does this mean for brands? Responsible influence.

Social Media 62

Social Media Trends Consumer Video 62

PR in High Definition

SEPTEMBER 26, 2018

Or blow your mind weekly (for free) with a rather brilliant web trends round-up by Matt Muir. Read Web Curios by Imperica. RELEASE your creative energy. It’s a free app that means you can be a one-person whirlwind of creativity without relying on any colleagues. Warning: It’s quite addictive. LUNGE forward.

Energy 48

Energy Course Creativity Web 48

Cision

MAY 26, 2017

Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following. Supporting a social cause is especially effective for younger consumers. This concept is called cause marketing. A big part of cause marketing is knowing how to appeal to the demographic.

Blogging 150

Blogging Community Retail Consumer 150

Cision

NOVEMBER 9, 2015

One more creative way to create structure in your post is to change fonts. Maybe even moreso than coloring your font, it takes some creativity to create interesting structure versus visual cacophony. I’m sure you’ve shared my experience of finding really well-written and underappreciated pieces of content on the web.

How To 120

How To Engineering Creativity SEO 120

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52