For PR, Is ChatGPT An Asset Or Threat?
ImPRessions - Crenshaw Communications
JANUARY 11, 2023
AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. In its current iteration, it can monitor trends, but it’s not up-to-date on current events, because, contrary to what many people think, ChatGPT isn’t connected to the web.
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