Communications Conversations

JANUARY 26, 2015

But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists?” ” Note: I couldn’t resist using this pic of two of my local favorite reporters/anchors, Jason DeRusha and Jamie Yuccas (courtesy of Jamie Yuccas’ Twitter account).

Pitching 60

Pitching How To Trends Video 60

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Don’t fall for a slick pitch. Our local partners knew the “lay of the land” and were cooperative on every level.

Local 120

Local Corporate Groups Ethics 120

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. The key to successful PR is being newsworthy and creative. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles.

Creativity 103

Creativity Data Measurement Product Launch 103

Cision

JULY 20, 2016

I was living in Cleveland, working as a production assistant at one of the news stations and quickly realized I needed a job in a more creative and exciting atmosphere. Don’t be afraid to try an unexpected pitch angle or tap into a new media outlet. What are the biggest pitching mistakes brands make?

Leadership 120

Leadership Local Pitching Social Media 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Shift Communications

AUGUST 30, 2016

When a consumer need is being met for the first time or a business has transformed in order to improve revenues or change the world. Make sure when you pitch a reporter that you are sharing fresh new research or data. Provide a proprietary consumer insight that has not be shared or reported on before. What is news?

Healthcare 79

Healthcare Local Fashion Trends 79

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. To pitch broadcast, you need to be resilient and smart about how you make your case for coverage. Where can media film?

How To 60

How To Film Pitching Guidelines 60

OnePitch

APRIL 5, 2022

She’s held numerous roles with the publication since 2014 and prior to that was an investigative reporter for several local news organizations. During the episode, Adrienne starts off by telling us about her role as executive editor, her thoughts on cold pitches, her advice for sources approaching journalists, and more.

Pitching 52

Pitching Interviews YouTube Journalism 52

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. The first is using Google search and YouTube search to type in your keywords and find a list of influencers you could pitch to. .

YouTube 116

YouTube Brand Branding Video 116

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. “PR Client: Blink.

Print 60

Print Media Travel Wireless 60

Shift Communications

SEPTEMBER 17, 2015

This week, we check in with Julie Staadecker , an Account Director on our Boston consumer team. Give us a rundown of what a day in the life is like as the Boston Consumer Team Account Director? On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. No pitch topic is off the table.

Agency 60

Agency Apparel Pitching Creativity 60

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. That passion drives bravery and pays off in bold creative ideas that make a difference.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Along this same line of thinking is consumer education.

Meeting 79

Meeting Automotive Media Technology 79

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients.

How To 104

How To Fashion Banking Industry 104

Flack's Revenge

APRIL 24, 2018

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Blind pitches from companies and DIY services… where I know that the company was either too cheap or green to hire a PR person are immediately disregarded. It’s a noisy list, and the debate can get heated.

Agency 159

Agency Strategy Crisis Management Pitching 159

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. For a daily beat reporter, our stories had to have a local tie. If you can pack your pitch into 140 characters, do it.

Crisis 0

Crisis Reputation Study Social Media 0

Barokas

DECEMBER 22, 2017

From finding the right reporter to drafting the perfect, creative pitch to securing interest from media and then to finally seeing that beautiful piece of client coverage post – that’s what keeps me excited about PR. Working in PR, I love the thrill of the media relations chase.

Media 60

Media Hotels Social Media YouTube 60

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Polaris

NOVEMBER 17, 2015

The power of sensory traits to affect consumer choice. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Significant earned media coverage across Canada also had a dramatic impact on brand awareness, consumer preference, and brand insistence.

Agency 100

Agency Newspapers Interviews Radio 100

PR in High Definition

MAY 31, 2016

Is the key competitor in that market founded by someone local? If not, you’ll need to be creative in your comms to avoid being branded a ‘me too’ company. Building adequate lead time for translations, localisation and pre-pitching is vital in pan-European PR roll-outs. Your local talent. Timing is everything.

Banking 48

Banking Local Examples Twitter 48

Cision

MARCH 31, 2016

Instead, they pitched me on a position they had open. With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. And they told a good story. How will your background in journalism help you in this new position? Rapid Fire Round.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

SEPTEMBER 24, 2019

I’ve come to learn that responding to RFP’s to win new business can be a very costly and time-consuming way to generate new business. In the past, the execution of these tasks was often contracted out to partners, which included local and national agencies. That is technology without a strategy.

Agency 64

Agency Software Enterprise Marketing 64

Beyond PR

JULY 20, 2016

Get local: Most of the media outlets you reach out to are focused on a specific audience. As we showcased in this article about Elections 2016 content , that could mean giving a local angle to something of national importance or tying your message to a particular subtopic of a larger story making headlines. Need some ideas?

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 196

Marketing Content Marketing Data Social Media 196

Buzzstream

MAY 2, 2024

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. In the digital PR world , journalists and reporters promote our content.

Digital PR 62

Digital PR Report How To Pitching 62

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues.

Community 40

Community Print Twitter Creativity 40

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. When done right, they can be creative and compelling. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. The target audiences will dictate which media to include, but be creative when thinking through the story possibilities. Good media lists improve relations.

Media 136

Media Mobile Telecommunications Pitching 136

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?) ’ but ‘why?’

Social Media 89

Social Media Media Facebook Twitter 89

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Its UK office announced that it’s starting to cover more local news. For example, they are more likely to turn to newspapers (print or online) for local news.

Journalism 120

Journalism Trends Local Print 120

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Two things: 1) The pace. 2) The unfamiliar territory.

Media 112

Media Journalism Report Video 112

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on.

Case Study 92

Case Study Crisis Study Strategy 92

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Fuel

JULY 10, 2018

Because of this job-threatening pressure, it’s tempting to email blast that pitch, press release or fact sheet to every media outlet that seems remotely likely to cover your news. The common consumer wasn’t getting something he or she didn’t know they needed. So are the other 5,000 press releases your local paper received that day.

Local 40

Local Newspapers Writing Pitching 40

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. First, it feeds the need for consumable content. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget.

Publicity 63

Publicity Small Business Advertising Advertising 63