ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier.

Privacy 294

Privacy Media Telecommunications Conference 294

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Flack's Revenge

MARCH 30, 2020

Should we continue to pitch the media and promote our news? My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). Others will want to jump in with ill-advised pitches.

Crisis 199

Crisis Pitching Airlines Technology 199

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

ImPRessions - Crenshaw Communications

MAY 3, 2016

But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Tap into local pride. Consider any and all local angels that could play to these types of opportunities. Offer DIY ideas that are real.

Local 120

Local Viral Survey Consumer 120

Beyond PR

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox.

Travel 52

Travel Pitching How To Print 52

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists.

Company 88

Company Strategy Viral Data 88

5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. He thinks Twitter is especially useful for PR professionals to find appropriate journalists to pitch. Their regional HQ in Asia is Singapore where Ted is based.

Internal 152

Internal International Media Pitching 152

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And people still faxed pitches! While influencers have a place and time, everyday people are the figures to emphasize in the coming year, especially if you’re in a consumer-facing arena.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Landis PR

OCTOBER 11, 2021

This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. . For additional pre-event news, we created and pitched two pre-Safety Summit announcements: . Content creation.

Local 98

Local Newspapers Sports Video 98

Communications Conversations

JANUARY 26, 2015

But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists?” ” Note: I couldn’t resist using this pic of two of my local favorite reporters/anchors, Jason DeRusha and Jamie Yuccas (courtesy of Jamie Yuccas’ Twitter account).

Pitching 60

Pitching How To Trends Video 60

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. But an hoc data-driven story is a good option for pitching the media during lulls. But any company can create legitimate local news through a commitment to a community cause, for example.

B2B 147

B2B Pitching Case Study Local 147

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. Of course, all the images in the world will only get noticed if your pitches are strong.

Communications 253

Communications Data Local Survey 253

Konnect Agency

MAY 4, 2021

There is tremendous value in local digital marketing! Not only are you reaching consumers directly, but targeting their niche. Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. Social Media Marketing. Influencer Marketing.

Local 52

Local Social Media Instagram Community 52

Konnect Agency

MAY 4, 2021

There is tremendous value in local digital marketing! Not only are you reaching consumers directly, but targeting their niche. Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. Social Media Marketing. Influencer Marketing

Local 52

Local Social Media Instagram Community 52

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. I’m not, btw.).

Pitching 43

Pitching Journalism Tools Agency 43

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Every Pitch is a Learning Experience. With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories. When did you send the pitch?

Pitching 40

Pitching Media Small Business Writing 40

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. What advice do you have for PR people that want to pitch you? Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

Bianchi Biz Blog

MAY 3, 2021

I want a story that makes sense to the consumer, that shows them how their minivan is going to make the crazy of family life easier or how the four-wheel-drive on their SUV is going to help them make the most out of off-roading. I want a story that lets me relate a car to the consumer who might buy it. If I am not reporting, I am….

Automotive 86

Automotive Meeting Media Pitching 86

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

ReimaginePR

MARCH 25, 2020

It’s practically impossible to begin planning past the subsequent day until you have the capability to speed your students, which is a time-consuming procedure, even if things go easily. You all have the chance to pitch a last project thought. Each day contains hiking and games.

Agriculture 120

Agriculture Education Local Resources 120

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. How has the PR industry changed in relation to travel companies over the years? What has stayed the same?

Tourism 120

Tourism Travel Conference Crisis 120

Ethical Voices

APRIL 22, 2024

I was pitching four reporters, three of which I knew pretty well. About 50% had trust in the news they got on social media, and about 56%, so a six-point spread, for national news, and then I think closer to 62% for local news. One of them I had actually already been pitching. She worked for a statewide magazine.

Report 90

Report How To Ethics Nonprofit 90

PRSay

JANUARY 8, 2019

In today’s media environment, pitching reporters and editors has become a lost art. Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? If so, how? Look closely and you’ll find plenty of stories.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. We truly can run the world without consuming the earth. How does your news affect them?

Pitching 0

Pitching Energy Media Relations Social Media 0

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles. Meet and greet!

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. With that great idea pitch, think about something I can use to supplement my story, preferably data. People are visual.

Agency 120

Agency Pitching Print Storytelling 120

Cision

JULY 20, 2016

Over the years, I been able to use these relationships to better understand how each editor prefers to be pitched, the types of stories they are interested in covering and learn how their publications are adapting in the ever-changing media landscape. Don’t be afraid to try an unexpected pitch angle or tap into a new media outlet.

Leadership 120

Leadership Local Pitching Social Media 120

5W PR

JANUARY 24, 2020

Because of this direct connection with consumers, the Twitter, Facebook, and Instagram accounts of prominent journalists generate massive interest. People might only be interested in business, sports or local affairs. Another benefit many journalists bring to the table is niche-specific reporting.

Marketing 97

Marketing Sports Social Media Journalism 97

Shift Communications

MAY 19, 2015

As PR pros, it is imperative that we’re always consuming news. One recent example was a colleague’s reactive pitch on water-saving advice in advance of the Bay Area’s (nowadays, rare) rain storm. Scan the headlines and outlets as well as make note of any key events before you pitch. Subscribe to breaking news alerts.

Local 60

Local Pitching Newspapers Consumer 60