Shift Communications

JULY 29, 2015

This has caused quite a bit of consternation in the mainstream media; terms such as “turnaround” and comparisons to MySpace, Friendster, and Bebo have been alleged. Vice President, Marketing Technology. Mobile growth mirrors the overall user base: Mobile users continue to comprise 80% of Twitter’s audience.

Twitter 60

Twitter Social Media Mobile Media 60

NewsWhip

NOVEMBER 22, 2023

This recent enhancement to our existing digests combines the dependability of our trusted data with the speed of GPT-technology. By comparing different stories within a specific search, users can discern the fastest spreading narratives, providing a clearer understanding of the media landscape. Read more about it here.

Viral 78

Viral Analysis Comparison Trends 78

Shift Communications

FEBRUARY 11, 2016

The bright spot for investors is Twitter’s ad growth: As with other social networks, retail and the holiday season always create a sharp lift in ad revenues in the fourth quarter; Twitter’s very strong ad revenue growth in the fourth quarter surpassed its previous resistance levels. Vice President, Marketing Technology.

Twitter 60

Twitter Social Media Analytics Mobile 60

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4 The addition rounds out the company’s monitoring suite which includes online print and social media monitoring.

Internal 147

Internal International Tools Software 147

5W PR

JANUARY 25, 2022

To stand out, companies can either be using technology, such as AI or using a completely unique website theme and layout. Social Media. It’s not always easy for B2B companies to get the reach and engagement they want on social media, especially in comparison to their B2C counterparts.

Brand 60

Brand Branding B2C B2B 60

Bianchi Biz Blog

SEPTEMBER 23, 2021

The following EV social media influencers can help you gain insight and a broader perspective on the ever-changing mobility sector. Munro is widely sought and quoted by major business and automotive media on EVs and other automotive technologies. Overview: Information about EV and mobile technology. InsideEVs US.

YouTube 63

YouTube Automotive Energy Mobile 63

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 115

Software Tools Publicity System 115

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. In PR it’s the same.

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. Technology means continuous learning. Video is never, ever going away.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility.

Writing 130

Writing Comparison Product Launch Leadership 130

Mindful Marketing

JUNE 19, 2022

” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.” By comparison, Apple has taken several tangible steps to help users monitor and control their screen time. Yet, he made his mark in the new technological frontier at the time—television.

Comparison 65

Comparison Technology Google Engineering 65

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility.

Tools 83

Tools Comparison Media System 83

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. And now, here’s this month’s PR technology summary…. It’s a classic must-read among technology types because it’s a road map for bridging the gap between early adopters – and the mainstream market in the early majority.

Analytics 68

Analytics Report Technology Pitching 68

NewsWhip

JULY 14, 2020

NewsWhip has helped us track the potential social media activism we had seen was part of previous related announcements. Paul: Could you speak about that and how do you think agencies should think about adopting tools and technology and doing it well and getting adoption of the tools? Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

JUNE 7, 2022

Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S., along with a validated media contact database,” according to the press release. Prowly adds media monitoring. Third largest in the U.S.

Software 85

Software Internal International Pitching 85

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. In the technology vertical, budget growth is expected to grow even more – to 12.4% As a vertical, technology companies invest 9.7%

Survey 62

Survey B2B Marketing Mobile 62

ReimaginePR

JUNE 13, 2016

You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. Via social media. So you’ve got a brand new product that’s about to launch.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Wildfire

JUNE 25, 2019

Back in September 2018, New Zealand life insurance comparison website, LifeDirect. Naturally, viewers were concerned about his death, causing a social media frenzy with thousands seeking answers to what happened to Simon. Drumroll please…. The death of Simon the Sloth by LifeDirect. Siemens FABRIC.

Fashion 40

Fashion Comparison Insurance Insurance 40

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. What does this mean for business?

Marketing 99

Marketing Advertising Advertising Comparison 99

Mindful Marketing

JANUARY 10, 2017

And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics. Competitive comparisons can be meaningless without context.

Measurement 50

Measurement Comparison Analytics Agency 50

Shift Communications

OCTOBER 28, 2015

Certainly, almost every social media influence tool uses Twitter as its database of record for influence calculation, and barring significant changes to Twitter’s data APIs, that’s unlikely to change soon. Vice President, Marketing Technology. Looking Ahead: What It Means for Marketing and PR. Christopher S.

Twitter 60

Twitter Analytics Comparison Mobile 60

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 117

Case Study Software Data Web 117

Sword and the Script

OCTOBER 24, 2017

20% social media. 23% say social media. The potential to technology may be unlimited, but the human condition is finite. 25% product or service comparisons. 22% social media posts. Share it on social media. Pay to boost the content on social media. 16% PPC + display.

B2B 64

B2B Report Marketing Survey 64

Communications Conversations

JULY 27, 2015

” The article talked about how digital tools and technologies have made the world a better place to live–but, quite possibly could also lead to a sharp downturn, and potentially the death, of our society. By comparison, 93 percent of college-educated Americans had access. Social media helps make you smarter.

Newspapers 60

Newspapers Education Social Media Comparison 60

Cision

JULY 29, 2015

They’re also 17 percent more likely to follow a brand on social media. Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Q: New technology is constantly expanding, making podcasting more and more accessible. This all adds up to podcasts being a valuable tool for brands!

Interviews 120

Interviews Comparison Video Exercises 120

Maxim Behar

JULY 5, 2023

But it was so big that I started getting dozens of emails, social media messages saying, "give me this recipe, give me that recipe," and I said, wait a minute, let me pick out 25 good recipes and put them in a book. But it's entirely devoted to how our world has changed with the advent, or as I call it, social media tsunami.

Radio 52

Radio Hotels Course Social Media 52

Shift Communications

MAY 28, 2015

The greatest hidden power of Twitter Audience Insights, however, is comparison. Vice President, Marketing Technology. Device categories are useful data points for understanding how mobile your audience is or isn’t, and what platforms you may want to develop on. For example, choose your followers and your organic audience.

Twitter 60

Twitter How To Marketing Wireless 60

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. There’s a long history of public companies bucking the RegFD legend and providing disclosure in blog posts and on social media.

Financial 89

Financial Video Survey Google 89

Buzzstream

MAY 12, 2020

“You have to be fearless when it comes to technology,” says Dominique Ennis Sierra, director of operations at Georgia Tech. There are plenty available, and many sites carry comparisons of them. These tools are not sufficient, in themselves, to ensure an effective remote work environment, but they do form the basis of one.

Strategy 103

Strategy Employee System Tools 103

Konnect Agency

MARCH 16, 2021

With social distancing in place, streaming TV shows, Zoom calls, ordering groceries online, and turning to social media as a main source of entertainment have skyrocketed. Greater efficiency from rapid development and implementation of technology will continue to keep restaurants afloat as consumers ease into dining in.

Consumer 59

Consumer Retail Community Mobile 59

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

MARCH 15, 2012

There are similarities and differences between the professions, and in comparison, the PR profession feels young. For communicators to mirror the services of a tailor through bespoke communication solutions and services to clients and organizations, we now require a body of knowledge beyond these basics.

Publicity 65

Publicity Comparison Fashion Ethics 65

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. I just tested True Social Metrics for a couple of campaigns and loved it.

Tools 136

Tools Publicity SEO Measurement 136

MaccaPR

NOVEMBER 19, 2014

Flash forward to 2014—add in the conversational power of social media and the requirement for marketers to stand for something larger than their products–and you’ve got a wave of “fem-vertising” that''s sparking spirited conversations about gender equality. Always: #LikeaGirl. Source: Verizon ).

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. News distribution has advanced to include better targeting, social media intelligence, and deeper analytics.

Communications 383

Communications Tools Google Resources 383

Flatiron Communications

AUGUST 30, 2015

Maybe they looked at several treatments in a before and after comparison. Next is to understand if they don’t like it, what action will they take, e.g., a comment on social media or more. Think Textron or United Technologies.” PH) What kind of consumer research do you think was done prior to the changes being made?

Twitter 28

Twitter Google Financial Comparison 28