ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

5W PR

JUNE 3, 2019

This approach comes in handy when it comes to utilizing Google Ads and the targeting ability they provide to businesses in need of new customers. Google Ads are separated into two categories, each with its own target and strategy. Google Ads has made the use of their service as simple as possible for marketing professionals.

Google 68

Google How To SEO Local 68

Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Google translate is not your answer when you want to target a foreign audience, even as it continues to advance. SCHEDULE A DEMO.

Local 65

Local How To Internal International 65

Beyond PR

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 Start locally.

Social Media 78

Social Media Media Local Pitching 78

Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Be sure to segment and separate social media traffic as well! Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

The Hoyt Organization

JANUARY 25, 2024

When working with influencers, consider their: Relevance to your business and target audience Level of engagement on social media platforms Content quality and authenticity 5. Invest In Local SEO Local SEO refers to enhancing your online visibility to connect with customers in your geographical area.

Strategy 93

Strategy Brand Branding SEO 93

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. Getting national media coverage gives you tremendous credibility with potential clients and customers. Just Google, “AARP magazine covers” and see what’s there. It’s Google.

Real Estate 130

Real Estate Publicity Television Local 130

Deirdre Breakenridge

JANUARY 18, 2022

I graduated with my BA not too long afterwards and in lieu of me wanting and subsequently joining AmeriCorps, I spent less and less time on social media and I rarely posted in those years leading up to me deleting the apps. Do I think I will get back on social media? No, not in any major way. There’s no FOMO here!

Blogging 239

Blogging Ethics Social Media Privacy 239

ReimaginePR

SEPTEMBER 9, 2021

Here, we are sharing a 9-step procedure to optimize your brand videos to rank higher in YouTube as well as Google search results. There are certain topics where Google allocates a substantial chunk of SERPs for video results. You can also include links to your website and social media here. 4 Location For Local SEO.

YouTube 156

YouTube Video Corporate How To 156

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. 1: Ranking Number One on Google Organic Search Gets You a 34% Click Through Rate.

Social Media 75

Social Media SEO Media Local 75

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Maxim Behar

DECEMBER 16, 2021

PR expert Maxim Behar and psychologist Mladen Vladimirov commented on the most googled names by Bulgarians for 2021, the discussion took place in the studio of "Bulgaria this morning", and focused on the likes of Kiril Petkov, Juliana Gani and the Covid vaccine. The failure of the sociology of the last election was more than obvious.

Google 52

Google Engineering Sports Comparison 52

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

According to a Google/KPMG report , 60% of Indian internet users claim that limited Indian language content is a barrier to adoption of digital services like news and online payment. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments.

Mobile 156

Mobile Local Technology Trends 156

NewsWhip

JULY 26, 2022

Its reporters have used NewsWhip data to see how certain topics, such as the war in Ukraine and the Uvalde mass shooting , have trended over time, and it’s now built a Google Trends-powered dashboard to get more insight into the election issues Americans are talking about. . What voters care about will change district to district.”.

Data 78

Data Trends Google Local 78

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Travel media reported on hotels decorated in the style of Barbie. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. Leveraging social media for SEO.

SEO 84

SEO Mobile Engineering Ethics 84

Shift Communications

FEBRUARY 20, 2019

All of these can be used to research industry trends and current news: Google News. Trends on Social Media. Google Trends. Google News. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. So why Google News , specifically?

Trends 142

Trends Industry Wikipedia How To 142

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. How Local News Stations Cover Weather on Facebook. Google Plus Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

Landis PR

APRIL 29, 2024

For instance Google and Microsoft both have large data centers in Finland. The Most Popular Social Media Channels in Finland Youtube : 4.46 The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

PR for Anyone

OCTOBER 11, 2021

One important thing to note is the media calendar. If you are pitching national publications, you have to submit 4 months in advance, regional is 2 months, and local newspapers and television are two weeks unless it’s breaking news. A simple Google search can help you find more. Here are a few ideas to get you started.

Real Estate 221

Real Estate Pitching How To Television 221

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.)

Google 101

Google Nonprofit Engineering SEO 101

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Policies 59

Policies Publicity Community Construction 59

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. They can also affect your search engine rankings, as Google considers the quantity and quality of your reviews when ranking your business. But what happens when you receive negative reviews?

Policies 91

Policies Construction Reputation Privacy 91

PR for Anyone

MAY 22, 2020

I use a Google doc for tracking pitches and also keeping track of my top journalists. Remember, you really only need a handful of journalists who cover your industry to be effective with pitching the media. Connect with them, build a relationship on social media, and start providing value. They move around a lot.

Pitching 130

Pitching Media Google Case Study 130

5W PR

DECEMBER 26, 2019

Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. COMMUNITY BUILDING. MORE PAID ADS.

Marketing 113

Marketing Instagram Media SEO 113

Waxing UnLyrical

SEPTEMBER 19, 2012

In addition, Wiser also conducts local meet-ups around the world. WiserLocal is a local face-to-face gathering, supporting collaboration across sectors working towards social change. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Learn more about Ancita via her About.me page.

Social Media 83

Social Media Media Community Local 83

Stephen Waddington

JUNE 13, 2019

Advertising-supported media has been affected by widespread job cuts including around a dozen people at digital-born BuzzFeed. The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research.

Print 115

Print Media Newspapers Local 115

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Links help provide valuable context and will always remain part of Google’s algorithm. However, as Google shifts its focus to value sites that provide Helpful Content and strong E-E-A-T signals, link quality will matter more than quantity. That will never change.

How To 62

How To Google SEO Pitching 62

Communications Conversations

FEBRUARY 18, 2015

But, for most media outlets, that has meant to things: * Merely sharing stories on those two networks–sometimes with paid advertising to support the stories (see: Any of your local media). And, I’m not just talking about media like Buzzfeed.

Social Media 60

Social Media Instagram Media Sports 60

PR Insiders

MAY 7, 2021

Social media. You can’t have an effective PR campaign today without in some way using social media. When we talk about the media, we think of newspapers, magazines, TV, and radio. But social media is also a medium, although we don’t always see it that way. Quantity, quality and Google Analytics.

Data 78

Data Newspapers Analytics Measurement 78

The Proactive Report

MARCH 14, 2017

You might not be working to change hearts and minds in the public, but you should be interested in the hearts and minds of the legislators – both local and national – who can affect your organization. Learn to use Google Analytics and the analytics available on social media platforms. PR Measurement Tips.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

The Proactive Report

OCTOBER 27, 2017

A local business, like a bakery or a dentist, will need more people calling or looking for directions to the store. Once the site is live you can use Google Analytics to discover what’s working and what needs further tweaking. The ABC’s of Google Analytics. An e-commerce site will want purchases and payment.

Tools 113

Tools Analytics Google Web 113

Stephen Waddington

OCTOBER 18, 2018

It’s an approach rooted in PRs and listening to the local environment. Shared document environments such as Google Documents or Office 365 are a good interim solution. This is a growing segment has developed out of the market for social media management. Media and event websites are also a good source of information.

Tools 203

Tools Web Banking Wikipedia 203

Communications Conversations

JANUARY 20, 2022

Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. However, 68% of those who do say it’s the most effective social media strategy they use (stats courtesy of Hubspot ). 3 – Social audio is still new. Have you conducted a social media audit recently?

Brand 113

Brand Branding LinkedIn Twitter 113