Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 156

Corporate Reputation Policies Employee 156

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Word document?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. 5) Articles, blog posts and content picks. Welcome to 2021! Check it out and see if you agree.

Pitching 151

Pitching YouTube Community Company 151

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after.

Survey 140

Survey Measurement System Education 140

Stephen Waddington

NOVEMBER 17, 2019

Dan Slee has written up a review of the project on his personal blog: A three little pigs warning about AI in PR that you need to pay attention to. She’s forged relationships with organisations such and the International Data Science Foundation and the Turing Institute. It includes academic and popular culture sources.

Report 96

Report Ethics Government Training 96

ImPRessions - Crenshaw Communications

MARCH 6, 2017

.” Today a far bigger and more damaging Uber story broke; according to documents provided to The New York Times , Uber has been using a secret app to deny rides to regulators in areas where its service is banned. But for ordinary organizations, trivial leaks of internal conversations or information can be problematic.

Reputation 159

Reputation How To Employee Financial 159

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Early posts on Marketing AI Institute’s blog. Content creation : Blogging and gated content were built on HubSpot. Workflows : Internal and external workflows were used to run all marketing campaigns.

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

SEPTEMBER 16, 2020

Starting with this blog post, we are going to break down each section of the GamePlan and dive into details for each recommended action item—so you can take action in your portal! Document areas of weakness or tools that you have yet to leverage, and document those that your team uses most often. You can read more about it here.

Strategy 72

Strategy Marketing Data Software 72

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 6) Technology that will change reporting. 26% said “better and cheaper video production technology;”.

Survey 102

Survey Report Media B2B 102

Contently - Strategy

MAY 8, 2019

Marketing builds awareness (Watson even blogs in the BBC reboot) and gathers intel, then sales takes over to close the case. Technology has played a huge role in the growth of content marketing by simplifying communication, automating tasks, and collecting data. But that handoff breaks down far too often on both sides.

Content Marketing 111

Content Marketing Marketing Case Study Education 111

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Communication is no easy job to handle.

Communications 78

Communications Measurement Tools Enterprise 78

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. A good starting point is to develop a brief.

Strategy 88

Strategy Analysis Small Business Measurement 88

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Or, how do you ensure your internal marketing team is continually improving? So why not take the extra time to document and really digest the subject matter as well?

Industry 58

Industry Insurance Insurance Resources 58

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

The passenger couldn’t produce the necessary medical documentation for her claim, and the airline had her taken off the flight. It responded aggressively to the allegations, pointing to an internal investigation that cleared the company on its loan cancellation policies.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> We fuel growth today with HubSpot, and we're prepared to fuel future growth with marketing AI technology. And Why You Should Now. Content and Optimization.

Web 60

Web Internal International Storytelling 60

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It turned out that everything I had, the lawyers classified as working documents. Are they radical blogs? I had all the information. Absolutely, absolutely.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” This is also an important point because marketing technology is only useful if people actually use it. Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way.

Case Study 100

Case Study B2B Study Marketing 100

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The company is “moving away from document-based sentiment to sentence based sentiment. 5) Picks from the PR tech vendor news blogs. Here are a few picks from the vendor blogs with a read.

Data 88

Data Enterprise Survey Instagram 88

Contently - Strategy

AUGUST 5, 2020

Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. The company’s internal SMEs had to be willing to help, and the rest of the senior leadership needed to support the content-first focus.

Financial 133

Financial Strategy Government Leadership 133

Sword and the Script

JUNE 27, 2017

Documented strategy. Surveys show the most successful content marketing organizations allocate the proper staff including internal and external resources. Research also demonstrates that the most successful programs have a documented plan or strategy. Consistency. The time and resources to produce quality.

Content Marketing 69

Content Marketing B2B Marketing Leadership 69

Scott Public Relations

OCTOBER 13, 2019

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Trends in advanced safety systems and more efficient equipment technology. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series).

Groups 55

Groups Meeting Transportation Media 55

PR 20/20

AUGUST 8, 2017

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Luckily for us, rapid advancements in marketing automation technology present new opportunities to revamp our marketing efforts. Here, you’ll find a summary of email, blog, landing page and overall website performance.

Software 47

Software Tools Internal International 47

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. She always improves my work.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

DECEMBER 21, 2012

I was cutting my teeth as a Public Affairs Intern for the U.S. Army’s Training and Doctrine Command when a whizbang new piece of equipment came along that enabled us to transmit documents through telephone lines from one geographic location to another… the fax machine. He blogs at A Professor’s Thoughts.

Public Affairs 90

Public Affairs Nonprofit Banking Government 90

The Stalwart Blog

NOVEMBER 18, 2019

They’re not talking to their marketing teams, to their technology teams, and so they have legacy systems with customer data, they have Cloud systems that their employees are using and all of these are potentially vulnerable to attacks from outside forces and inside forces.

Data 60

Data Privacy System Crisis Communications 60

PR in High Definition

NOVEMBER 29, 2021

The drama is the latest in an expanding wave of international cinema and TV series on the site and tells the story of 456 people who are desperately competing in a series of deadly games with the hope of paying off their debts.

Film 62

Film Travel Television Local 62

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. Source: Mathew Sweezey ).

Marketing 49

Marketing eBook Case Study Comparison 49

Beyond PR

MAY 8, 2018

He regularly attends auto shows and meetups, previewing the coolest cars and latest technology for his audience. At the Geneva International Motor Show (GIMS), he gave a coveted #firstlook at new vehicles like this one: Who the best influencers are for your brand will be contingent on your industry, target audience and campaign goals.

Marketing 45

Marketing Trade Shows Local B2B 45

Karen Freberg

MAY 19, 2017

One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. I was not an intern that just made copies or got coffee. I was doing research on blogs and outlets we would reach out to about our clients.

Local 40

Local Fashion Travel Transportation 40

Sword and the Script

JUNE 6, 2017

Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. The best in-house marketers will then socialize those expectations with internal stakeholders to prevent any future questioning. One publication or blog you read regularly is: MarketingProfs. Sadly, this approach isn’t the norm.

Agency 60

Agency Corporate Interviews eBook 60

Where the Fishermen Ain't

OCTOBER 25, 2013

Anyone who has followed my work for five minutes knows that I''m a huge proponent of open source technologies and, more specifically, the philosophies that drive this important movement. This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. By Phil Gomes.

Publicity 39

Publicity Wikipedia System Community 39

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Every pro has her go-to channel for tracking news developments in technology. We have separate channels set up for each client, and we can swiftly share links, images, and documents.

Tools 108

Tools SMB Survey Software 108

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. We made it the subject of another blog.) Presspage makes security core – and not just in the technological sense. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78