Prohibition

JULY 21, 2023

Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. Teaming up with Mattel, Crocs have given their Classic Clog and Crush Blog the Barbie makeover. We love the collection – and we’re off to put in an order right now. Warner Bros. That’s right – Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Making morality an advertising priority alongside creativity is “ Mindful Marketing.”

Advertising 87

Advertising Advertising Ethics Fashion 87

Mindful Marketing

OCTOBER 17, 2020

However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR. It’s not Nantucket Nectars or Snapple with their overabundance of very creative drink concoctions. bottle of Ocean Spray cranberry juice.

Consumer 68

Consumer Viral Video Social Media 68

Prohibition

MAY 10, 2023

UGC can take many forms, including social media posts, blog articles, videos, images, reviews, and more. You can tap into the creativity and time of your audience and leverage their content to build your online presence, this alongside stand out designed creative allows for a balanced and engaging feed.

Social Media 62

Social Media Strategy Media B2C 62

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. In traditional journalism, diligent fact-checking is a given. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. And videos about facts and cool weird things do much better on YouTube.”. Upworthy’s target audience is quite general: all Americans.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. It’s also not easy to teach something that hinges so much on deviant creativity and precise timing. It’s also not easy to teach something that hinges so much on deviant creativity and precise timing.

Consumer 80

Consumer Marketing Television Viral 80

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing.

Strategy 258

Strategy Trade Shows Case Study Course 258

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. It’s all worth it!

Social Media 88

Social Media Media Resources Creativity 88

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. This willprovide you with fresh perspective and ideas for new, creative approaches. Stay with me here.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Cision

OCTOBER 21, 2015

We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

The Hoffman Agency

OCTOBER 13, 2020

HA-WA Account Executive Kiana Cacchione explains how the I Love My Ducks YouTube video changed the trajectory of her life: The year was 2010 and my Abercrombie and Fitch-wearing 8th grade self was absolutely thriving. I can’t remember how I found this video exactly; however I’m forever grateful that I did.

YouTube 36

YouTube Viral Video Social Media 36

Waxing UnLyrical

MARCH 12, 2014

A meme is anything that spreads via the Internet: a concept, idea, or, very often, a video or image. In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are a perfect way to cash in on existing viral trends. Why Does It Work?

How To 76

How To Marketing Viral Community 76

Barokas

DECEMBER 5, 2019

Video is now an integral part of marketing for all businesses. now want to know, “How can we go viral?”. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Digital and interactive media have largely displaced print.

Strategy 78

Strategy Media Storytelling Pinterest 78

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit.

Print 60

Print Media Travel Wireless 60

Beyond PR

AUGUST 22, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing.

Strategy 74

Strategy Trade Shows Case Study Course 74

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

AUGUST 7, 2018

Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices video is getting better play on a particular channel. Typically, these calls to action include statistics pointing out how video gets better engagement. It’s just not worth it.

Video 60

Video Marketing Viral B2B 60

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Connect with Your Team: Collaborative Creativity in a Digital Space In PR, effective communication and collaboration are the foundation for success. Businesses can no longer rely on a one-size-fits-all approach.

Analytics 78

Analytics Digital PR Storytelling Local 78

Shift Communications

MAY 24, 2022

It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! Creators are (as in their name) creative. We’ve seen significant ROI on this, especially with video.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Does our video have the makings of a viral video?

Video 87

Video Facebook Twitter Viral 87

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Implement viral marketing tactics. Curated video content.

How To 198

How To Real Estate Web Case Study 198

Marketwired

MARCH 22, 2016

This is post 5 of our 5-part #CreativePR blog series. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Before you begin a creative PR campaign, define your specific goal(s) and detail how your strategy and tactics support it.”. Read the entire series here. .

Measurement 100

Measurement Data Creativity Viral 100

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Will you send out written statements or release video footage? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Jay Baer (@jaybaer) August 19, 2015. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective. What would you rather read?

How To 120

How To Tools Exercises Viral 120

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work.

Real Estate 57

Real Estate How To Web Case Study 57

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Visuals increase understanding: We can read about how to do something or operate a device, but we comprehend topics more thoroughly when we have images or video to supplement them.

Communications 120

Communications Telecommunications Infographics Video 120

prTini

SEPTEMBER 24, 2014

Only a few months old, My Blog U is gearing up to take the Internet by storm (#MBUstorm that is). The tool is a little overwhelming but they do have lots of videos and a free Udemy course to help users understand how to get the most from it. Media: Similar to My Blog Guest, post your content for others to share and link to.

Tools 72

Tools Viral Engineering Comparison 72

Contently - Strategy

DECEMBER 5, 2019

When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about.

Financial 111

Financial Industry Report Insurance 111

Buzzstream

MAY 19, 2022

They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. The most successful brands will find creative ways to insert their own survey data to make a post linkable. . Enter Reddit.

Survey 91

Survey How To Reddit Pitching 91

Buzzstream

DECEMBER 17, 2020

You will then gain insights into what style of content (lists, videos etc.) This allows you to (usually) have the top-tier publications show up on the first pages, with lower-tier publications and blogs closer to the back. This will force you to get creative with the sorts of terms you think your coverage will fall under.

Digital PR 161

Digital PR Tools Pitching Film 161

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. For instance, a video can’t reach its full potential without a captivating title and appropriate tagging.

Video 40

Video eBook Viral Infographics 40

Contently - Strategy

APRIL 9, 2024

That compelling blog post you wrote now doubles as an attention-grabbing video. You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium.

eBook 52

eBook Video YouTube Blogging 52

Cision

DECEMBER 26, 2017

By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. To make the most of a sage persona, create a long-form content blog to generate traffic. The Benefits of Knowing Your Poker Face.

Brand 273

Brand Branding Consumer Social Media 273