Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Video 89

Video Strategy Marketing Instagram 89

Bianchi Biz Blog

DECEMBER 10, 2020

While the year 2020 will go down in history as a year of challenges for individuals, institutions and business alike, it was also a year where PR professionals rose to the occasion to show their creativity, resiliency and grace. So in case you missed them, we’ve curated the 10 most-visited blogs posts on our site for 2020.

Blogging 126

Blogging Automotive Conference Crisis 126

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 149

Creativity Marketing Media Analytics 149

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?

Blogging 170

Blogging Writing Creativity Storytelling 170

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Prohibition

MARCH 10, 2023

It’s estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day. Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way.

Facebook 62

Facebook Video How To Mobile 62

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

Prohibition

NOVEMBER 23, 2022

Video has taken the world of marketing by storm over recent years. From a content perspective – video is king! It’s a creative and engaging way to interact with your target audience. It’s a creative and engaging way to interact with your target audience. This is where the real creative process begins!

Video 62

Video Corporate Marketing B2B 62

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

Cision

MARCH 30, 2016

Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos.

Instagram 120

Instagram Video Brand Branding 120

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there.

Video 58

Video Instagram YouTube Creativity 58

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Not prioritizing video in content mix. We’ve witnessed the explosion of TikTok and Instagram Reels this past year as marketers have recognized the power of video. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there.

Video 52

Video Instagram YouTube Creativity 52

PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

Creativity 54

Creativity Software Exercises Video 54

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. Here’s a countdown of the five Crenshaw blog posts that have attracted the most attention throughout 2023. They’re based on the experience and direct observation from people at all staff levels.

Construction 182

Construction Storytelling Tools B2B 182

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. A while back, Inc.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Cision

AUGUST 19, 2015

Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The answer is simple: the video itself. With a blog post, you can get away with some fluff words here and there. Want to become a streaming video pro? People tune into a video to hear from you.

Video 120

Video Education Mobile B2B 120

Communications Conversations

FEBRUARY 23, 2023

I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. A couple things to point out as you watch the video or review the deck. I have to–for this blog, for our podcast, for my e-newsletter, and for class at the University of St. See the full webinar and slide deck below.

Social Media 186

Social Media Trends Marketing Media 186

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. If you’ve spoken at industry conferences, upload the video. Linking to blogs or articles that feature your expertise are also great ways to present your brand. Go beyond a resume .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. Image & Video Recognition – Analyzing visual content.

Training 399

Training Video Analysis Data 399

Axia PR

NOVEMBER 6, 2017

Use creative content to reach your audience. An optimal way to keep your website fresh is to create and maintain a well-crafted blog to attract new visitors and further build relationships with those who have visited previously. Here are a few tips to keep in mind as you consider your blogging efforts.

Blogging 48

Blogging Engineering Local Creativity 48

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video viewing, particularly on mobile, is surging. Native video advertising builds on the premises found with video and native advertising. Facebook already penalizes links to external videos.

Video 120

Video YouTube Mobile Advertising 120

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

PR for Anyone

SEPTEMBER 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. They took many clips from the scenes from the movie and also video and pictures of current weddings and compared them. Get creative in your media pitches. TV should be visual. PR FOR ANYONE.

Pitching 130

Pitching Television Trends YouTube 130

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

JULY 10, 2023

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign.

Technology 266

Technology Television Web Social Media 266

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR 20/20

OCTOBER 4, 2018

While we’re on the subject of marketing mediums, have you leveraged the power of video? According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. Cleveland HubSpot User Group (HUG): Working Video into Marketing from PR 20/20. If not, you should.

Video 78

Video Trends Strategy Marketing 78

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity. Back to basics.

Creativity 48

Creativity Software Exercises Video 48

Prohibition

NOVEMBER 9, 2022

In this blog, we will delve into our top tips and tricks for enhancing your next Facebook ads campaign, as well as taking full advantage of the various marketing tools Ads Manager can offer you. 4) ENHANCE YOUR CREATIVE. Many marketers will dig deeper with their creative to improve engagement and sales. 5) VIDEO CONTENT.

Facebook 110

Facebook Advertising Advertising Creativity 110

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

Marketing 62

Marketing Film Creativity B2C 62

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

PRSay

AUGUST 8, 2023

Just slightly over 4 in 10 respondents expect artificial intelligence to improve the quality and creativity of their work, while almost 3 in 10 expect it to deteriorate. A new section on the PRSA website allows members to access hours of on-demand programming as well as articles, blogs and video interviews specifically focused on AI.

Study 78

Study Communications Conference Survey 78

5W PR

JANUARY 26, 2024

Diverse content formats Influencers experiment with various content formats, including photos, videos, stories, and live streams. Providing creative freedom Allow influencers creative freedom to showcase the brand authentically. Transparent communication Maintain open and transparent communication throughout the collaboration.

Social Media 78

Social Media Media Storytelling Creativity 78

The Proactive Report

DECEMBER 2, 2022

That applies to everything from your branding look and feel, all the way to seemingly insignificant things like an image that accompanies a blog post. Design and video. For the most part, this was a reaction by creative directors and designers alike to the wave of popularity that grungy and broken up fonts had enjoyed.

Trends 147

Trends Instagram Creativity Small Business 147