Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. quarterly website visitors driven by their media coverage.

How To 397

How To Software Media Analytics 397

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Article sentiment toward the brand. What is PR Attribution ?

Consumer 370

Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

JULY 6, 2017

Blogging can (and should) do more than just update readers on the latest news and events of the day. How to Collect Quality Leads for Your Blog. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form. It seems easy enough. We wish it were that simple.

Blogging 168

Blogging How To Privacy Mobile 168

Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. If you’re looking to expand your content, you’re in the right place.

Case Study 131

Case Study Study Brand Branding 131

Stephen Waddington

MARCH 20, 2019

A report from Vuelio suggests that blogging is becoming a source of income for a quarter of bloggers. Blogging is professionalising and has become a paid activity for up to a fifth of bloggers. Typical remuneration is in the range of £250 to £1,000 for a collaboration with a brand. Blogs are a highly trusted form of media.

Blogging 76

Blogging Fashion Survey Instagram 76

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Influence: Brand Impact. Action: PR Attribution.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

JANUARY 27, 2020

In this, the first blog post breaking down the study findings, we will focus on key benchmarks shared. Follow our blog for future posts on timing of press and IR releases and tactics for optimizing your news releases. . For a more in-depth look at the robust findings of the report, download your own copy and share with your team.

Data 273

Data Report Study Analysis 273

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Influence: Brand Impact. Action: PR Attribution.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

DECEMBER 28, 2021

Another 20% said that they get their budget as part of the marketing budgeting process, and 15% review their PR metrics and results with the C-suite every quarter: In this blog post, we’ve covered the top five questions asked during our webinars. There is more to discover in our whitepaper on this subject—download it below.

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Want to improve your influencer engagement?

Social Media 369

Social Media Media Enterprise Viral 369

ReimaginePR

SEPTEMBER 19, 2016

A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. This brand has a unique style of communicating that’s ( in their words ) “fun but not silly” and “expert but not bossy”. Let’s discuss. Click Here.

Brand 120

Brand Branding Exercises Social Media 120

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. Make consumers love your brand.

Consumer 168

Consumer Brand Branding How To 168

Rock the Status Quo

JUNE 14, 2015

Let’s try an experiment… Click the > button on the playlist below, then pop back up and read this blog post while it plays. Sensory branding is an emerging marketing tactic that helps create emotion using more than just one sense – it creates an emotional reaction that is linked to that brand.

Blogging 100

Blogging eBook Advertising Advertising 100

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. To do that, you’ll need to tap into your personal history and also humanize your brand.

Brand 156

Brand Branding How To Storytelling 156

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. You can download the full State of AI in PR report on their website. (We We are Muck Rack customers, but are not otherwise affiliated with the brand.)

Report 182

Report Policies Survey Ethics 182

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Want more insights?

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

JUNE 28, 2022

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers. Using this data, you can measure and optimize content based on quality, resonance, brand impact and revenue for every article: ?

Measurement 195

Measurement Data Social Media Analysis 195

Cision

AUGUST 28, 2017

It is no secret that fashion blogs have become lucrative real estate for PR professionals. Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger.

Fashion 236

Fashion Pitching How To Real Estate 236

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Download our free ebook on the role of SEO in PR. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

FEBRUARY 15, 2020

1) Improving CX is the best way to distinguish your brand. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. The full report is freely available for download without registration. * * *.

Study 78

Study Marketing Brand Branding 78

5W PR

APRIL 30, 2023

This can happen through various tools such as social media posts , blogs, videos, podcasts, and other channels. Promoting Mental Well-being in Brand Messaging Businesses can promote mental well-being by incorporating positive messages into the brand’s values, mission, and vision.

Marketing 88

Marketing Resources Exercises Education 88

Shift Communications

NOVEMBER 19, 2014

This blog post will disappear in 10 … 9 … 8 …. Brands are diving in and taking advantage of the different experience that Snapchat offers. Let’s take a look back at the Snapchat brand journey, shall we? We downloaded the app anyway, and before we knew it, we were hooked. Aka this was the jackpot for brands.

Brand 148

Brand Branding Sports B2B 148

Burrelles Fresh Ideas

MAY 28, 2024

Building a Strong Brand Identity Storytelling for brands can differentiate healthcare professionals and practices from competitors, helping to establish a unique brand identity. Social media content: Bite-sized stories for building brand awareness and community engagement.

Healthcare 76

Healthcare Storytelling Marketing Social Media 76

Beyond PR

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 77

Blogging Company Engineering Airlines 77

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Blogs, videos, podcasts, social media posts - each medium requires a unique strategy.

Analytics 78

Analytics Digital PR Storytelling Local 78

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. 10 Ways Brands Create Contagious Content.

Brand 100

Brand Branding Pinterest YouTube 100

5W PR

DECEMBER 26, 2022

Not only that, but the platform itself has been working on introducing brand new features that can help companies directly connect with their target audiences a lot more effectively. It continues to be one of the most downloaded apps on Apple’s app store (as of Q2 2022). TikTok is expected to hit 1.8 billion users by the end of 2022.

Marketing 88

Marketing YouTube Advertising Advertising 88

Cision

NOVEMBER 7, 2017

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. Cision Has Cracked The Earned Media Attribution Code .

Measurement 0

Measurement Media B2C B2B 0

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. “The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. Define challenges and opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. You can always come back and edit your setup to include more brand names or keywords that are important to you.

Analysis 195

Analysis Corporate Reputation How To 195

The Proactive Report

FEBRUARY 7, 2018

My choice is Sendible – it has everything you could possibly need: Monitoring online conversations for brand mentions and industry keywords. It’s a free download in the Google Analytics Solutions Gallery. You should be able to track what happens with the content in your blog and newsroom.

Tools 207

Tools Analytics Google Measurement 207

PR 20/20

APRIL 29, 2023

Subscriber A Subscriber is someone who has opted in to hear more from you by signing up for your blog or newsletter. Associations may mark contacts as MQLs after they’ve downloaded a piece of content , like an ebook or whitepaper, frequently engaged on their forum, or registered for an event, such as a webinar.

eBook 84

eBook How To Examples Groups 84

ReimaginePR

MAY 30, 2016

Videos give your customers an insider’s look at who’s really behind your brand. They also showcase your brand’s personality in an easily-digestible format. Bonus: For a list of additional resources for writing better dialogue, check out this free download. Show your audience the real you behind your brand. Click Here.

Video 120

Video Brand Branding Writing 120