Six Online Tools for Blog Post Inspiration
MARCH 30, 2016
The post Six Online Tools for Blog Post Inspiration appeared first on Spin Sucks. Blog Social Media Article Generator Pro automated content generators Blog Title Generator App blogging tips come up with effective post titles Creative Titles Lead to Incredible Results HubSpot Blog Topic Generator iDeas for Writing app Impact Branding and Design online tools SEOPressor.com title generators
The Ultimate Brand Video Helper
JULY 16, 2015
Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video. You mean that much to us… Blog brand video Humour in storytelling infograph Reimagine PR Storytelling Techniques
Four Types of Blog Posts Proven to Generate Organic Traffic
FEBRUARY 4, 2016
To increase the number of organic visitors to your blog you need to produce content that is so compelling to your visitors that they deem it worth sharing. Your blog posts must be well-written, unique, useful, and frequent. Here are four types of blog posts that are most successful at attracting organic traffic.
How to Turn Your Personal Story Into a Compelling Brand
AUGUST 22, 2016
The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. To do that, you’ll need to tap into your personal history and also humanize your brand. Think of your brand as a person. Click Here.
Five Crucial Tips for Building Your Personal Brand
JUNE 1, 2016
Building a personal brand in this day and age is vital, whether you are happily employed or looking for your next challenge. Patrick Cole shares five basic things you need to take into account when building your personal brand. The post Five Crucial Tips for Building Your Personal Brand appeared first on Spin Sucks.
Lessons (and Stats) from Six Years of Blogging
AUGUST 30, 2012
A few weeks ago, you may have seen a very sly mention of the very first blog post written for Spin Sucks (which was published at 11:35 p.m. But I do so because, as of September 11 (yes, the anniversary), we have been blogging for six years and I thought it’d be interesting to take a look back. In 2007, we all took turns blogging. It’s a blog. Mistakes Made.
How to Ignite Your Brand Ambassadors
APRIL 20, 2015
After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. That’s what you’ll get if you set up a brand ambassador program. ” So I dug into the archives at OPENForum and f ound this article I wrote on the topic after the book was published and we completely our brand ambassador program. Open application process.
Content Marketing Lessons Learned From Our Best Performing Blog Posts
JANUARY 2, 2015
Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. Marketing bloggers sometimes focus too much on what brands are doing wrong. Business Blogging
Brand Story to Watch: Bluebird Meadows
MARCH 13, 2015
But back to their brand storytelling. While you’re here, do yourself a favour and check out Donna’s blog for some of her mouth-watering recipes. Blog Brand Stories to Watch Brand Stories brand storytelling It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do. We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. Photos.
Four Steps to Create Your Personal Brand
JUNE 20, 2012
The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand. This first appeared on Peter Sterlacci’s blog as part of his 30x30x30 project.
Two Blogging Camps: Which is Better?
JUNE 11, 2012
They blog about social media, online marketing, and best practices. Members of each group sell plenty of books, know how to attract fans, and have mastered the fine art of blogging. Well, I’ve spent years working on branding and design projects in the B2B world, where persuading clients to inject some personality into the mix can be a battle. Your personality? Your core?
How to Overhaul Your Blog: 5 Steps to a More Distinctive Brand Identity
MAY 26, 2016
Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”. The industry?
Beyond SEO: The Power of Brand Building
JANUARY 13, 2015
You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services instead of searching for what it is you sell and falling on your website in the first page of Google results. But once you’ve hit that goal, turn your attention to brand building. Keep in mind, brand building takes time.
How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]
Sword and the Script
FEBRUARY 7, 2017
If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Two Comprehensive Studies about Blogging. Answer: 1,000 words.
The Power of the Earned Brand
JUNE 23, 2015
6am Blog Cannes Lions Earned Brand EdelCannes innovation Richard Edelman
What is Brand Journalism?
JANUARY 21, 2016
What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand Journalism in Action.
Friday Wrap #162: Instagram debuts Pluto pic, audiences move to mobile, brand blogs still matter
Holtz Communication + Technology
JULY 17, 2015
As always, I collect material from which I select Wrap stories (as well as stories to report on the FIR Podcast Network For Immediate Release podcast) on my link blog , which you’re welcome to follow. Don’t write off brand blogs quite yet —With the value of high-quality content on the rise, it’s counterintuitive to kill off brand blogs. Trends.
Why Training Your Employees on Personal Branding is Good PR
MARCH 15, 2016
Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” However, a strong personal brand can actually enhance and grow a company internally and externally. In 2016, social media has been a key tool to building an effective and vibrant global personal brand.
Blogging trends for content marketers
JANUARY 10, 2016
Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. WEBINAR: Cisco shares its best brand journalism and social media tips. A survey by Orbit Media Studios says that bloggers spend more time creating blog posts, with the average post taking about two and a half hours to write.
Making Your Blog More PR-Friendly
ImPRessions - Crenshaw Communications
MARCH 10, 2017
This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging. Invite popular influencers and other subject-matter experts to guest blog.
Personal Branding: Always Be Prepared for Your Next Job Opportunity
JUNE 21, 2016
Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. There’s a backstory that communicates how a company or product came to be, and there’s often a mission, vision or purpose statement attached to that brand.
JUNE 13, 2012
Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? They’re valid for anyone trying to build a brand online. The world doesn’t need another fashion blog, yoga site, or recipe roundup. Blogging Upstream.
Pros and Cons of Co-Authoring a Blog
JUNE 9, 2011
I have a blog Q for you (and anyone else who feels like chiming in) Q: Are there any truly successful blogger ‘partnerships’ out there? I mean, two ppl working together on the one blog with the one vision. We have our own blogs, too, and co-authoring this one spawns creativity for our individual efforts. If we have dry spells at the same time, the blog sits alone.
How to Find and Work with Brand Evangelists
NOVEMBER 8, 2016
While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. They’re the ones who you want to corral so that they’ll continue to spread the word about your brand (yes, that good ole word-of-mouth marketing you hear tell of).
3 Things You Need to Know About Brand Journalism
DECEMBER 5, 2015
Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. Here are three aspects of brand journalism all PR and communication professionals should understand before deciding to include it into a marketing strategy: Approach. Outcome. Distribution.
Blogging is dead: just 36% of internet users write blogs
JULY 16, 2014
Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each).
Sustainability: Top 100 Influencers and Brands
MARCH 2, 2016
The results of any mapping can be read differently, but we take note of her emphasis on the power of an individual’s social media activity as complement to authentic brand engagement on the topic. At Onalytica we were keen to see which Sustainability brands and individuals were leading the online discussion. TOP 100 BRANDS. Sustainable Brands. TOP 100 INDIVIDUALS.
Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links
Sword and the Script
JUNE 11, 2016
Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. While blogging certainly isn’t the only aspect of content marketing , it’s pretty clear blogging was (and still is) a critical part of the evolution into the trend as we know it now.
Study: Big Companies Lag at Blogging, Social Media
Sword and the Script
OCTOBER 21, 2014
I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. 500 Social Media Study.
Conservative coffee? That’s Black Rifle’s brand
FEBRUARY 14, 2017
But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business BRANDING MARKETING StrategyFor most people, coffee is the ultimate uniter. Whether people love or love … READ MORE ».
Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing
DECEMBER 6, 2016
When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track. There’s no denying celebrities’ wide-following and trend-boosting power, but brands seeking a wellness halo are increasingly turning to influential food and lifestyle bloggers instead. Choosing Your Brand’s Perfect Health Guru.
The 11 Most Read Blog Posts of 2014 (and a Bonus!)
DECEMBER 22, 2014
On the eleventh day of Christmas, Spin Sucks gave to you… 11 most read blog posts, 10 top communicators , nine great PR blogs , eight up and comers , seven must-listen podcasts , six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies’ secrets , and the PR win of 2014. The 11 Most Read Blog Posts of 2014. Check it out.
Help My Blog Is Broken! 8 Steps to Improve Blog Engagement
NOVEMBER 9, 2015
million blog accounts as of early November 2015, with 123.3 A quick look at these numbers and it’s clear that gaining an audience for your blog content is not an easy feat and it’s getting more and more difficult. No one outside of your company will come to your blog if you only talk about yourself or your company and its products. But the same concepts hold true for blogs.
How the New York Public Library’s Blog Mobilizes Communities
APRIL 24, 2015
The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Are you a nonprofit?
Top 10 Guest Blog Posts of 2011
JANUARY 4, 2012
Your clicks have told us your favorite guest blog posts for 2011 and we have compiled the Top 10 here for your review, and, for 10 of you, for your bragging rights. I should also add, much like the Canadian hockey players born in January, the advantage for this Top 10 List clearly goes to those who blog in the earlier part of the year. Today’s guest post is written by Lisa Gerber.
Blogging for SEO: 7 tips
JANUARY 29, 2015
Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. Updating your blog regularly, down to the same time of day and day of the week, is vital. In addition to looking better for visitors, it’s important when blogging for SEO.
10 outstanding corporate blogs
JANUARY 28, 2015
There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? A few years ago, I did a comprehensive study of the best company blogs in America, and it''s time to reconsider this channel. What is the state of the art in company blogging? Important? Wal-Mart.
Fintech: Top 100 Influencers and Brands
SEPTEMBER 9, 2015
We discovered a very engaged community, with much discussion between individuals and brands, joining together in conversations looking to improve their quality of service. Fintech: Top 100 Influencers and Brands Click To Tweet. As well as this there were other crossovers with Disruptive Finance’s Top 100 Fintech Twitter Accounts such as the brand FINTECH Circle and Fintech HK.
Open Source: Top 100 Influencers and Brands
MARCH 9, 2016
We were very interested in seeing which Open Source professionals and brands were leading the online discussion, so we analysed 700K+ tweets from November 16th 2015 to February 4th 2016 mentioning the keywords “Open Source” OR opensource. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. TOP 100 BRANDS.
Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!
Rock the Status Quo
APRIL 23, 2015
Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. What is the difference between a brand ambassadors, brand advocates and just an online community? Brand ambassadors and brand advocates are often used interchangeably and incorrectly , but they are a difference of paid versus unpaid. Is Pinterest Right For Your Brand? Whoops. I haven’t.