5W PR

NOVEMBER 9, 2023

In the world of influencers, there are different categories based on follower count and engagement levels. Events and campaigns For major events, campaigns, or initiatives, partnering with macro influencers can ensure maximum exposure and reach. It helps brands reach a larger and more engaged audience.

Product Launch 78

Product Launch Local Small Business Advertising 78

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. However, there has been a decline in this number by about 70% in 2020.

Marketing 106

Marketing Newspapers Print Local 106

Flack's Revenge

DECEMBER 12, 2022

You can get an idea of just how important this event was in the rise of the Metaverse by looking at press mentions of the term over the past year compared with the previous year. To better understand this, it can help to consider categories. How long it takes for a category to emerge and go big relates to many factors.

Real Estate 156

Real Estate Case Study Technology Education 156

5W PR

SEPTEMBER 28, 2023

There are categories–like beauty – where consumers rely heavily on seeing real-time results before buying, and experiential marketing makes all the difference. Whether it’s a VIP event for just a few key folks or a public party, make sure you’re catering to your audience and getting the brand in the hands of the right people.

Marketing 78

Marketing Education Consumer Social Media 78

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. Don’t believe us?

Automotive 110

Automotive Technology Transportation Trade Shows 110

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. For example: 13 Statistics from an Inc.

Social Media 117

Social Media Study Blogging Company 117

ImPRessions - Crenshaw Communications

APRIL 2, 2019

They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Bylines and blogs. Speaking at events and conferences is another excellent way for PR teams to build executive visibility. Get social.

Conference 160

Conference Leadership LinkedIn Social Media 160

Bianchi Biz Blog

JANUARY 22, 2024

The awards aim to recognize outstanding automotive manufacturing facilities in North America across five categories: quality, operations, human resources, logistics and overall. Last year’s event was an incredible evening of celebration and networking with industry peers. Judges include Seraph in-house and external industry experts.

Automotive 89

Automotive Enterprise Resources Product Launch 89

5W PR

MARCH 27, 2024

From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. This year, the introduction of “The Modern Pet” category in the New Products Showcase highlighted a wave of brands catering to this demand.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MARCH 27, 2024

From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. This year, the introduction of “The Modern Pet” category in the New Products Showcase highlighted a wave of brands catering to this demand.

Trends 78

Trends Apparel Fashion Industry 78

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

A company blog post on a newsworthy topic will often help media and influencers link a subject-matter expert with a breaking story. Our team built a research report around the state of data quality with the goal of communicating Lotame’s credibility and leadership around those issues, which are paramount in the ad tech category.

How To 334

How To Media Healthcare Survey 334

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

NOVEMBER 7, 2023

Importance of holiday gift guides Holiday gift guides are curated collections of products and gift ideas typically organized around specific themes or categories. They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon.

How To 78

How To Retail Pitching SEO 78

Beyond PR

JANUARY 9, 2018

On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. While every company structure is different, keeping events marketing on an island could lead to a major missed opportunity. Product Launch . Crowdfunding.

Company 68

Company Trade Shows How To Product Launch 68

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Secondly, Antoniou advises, tie your GUINNESS WORLD RECORDS event to a cause or charity.

Viral 88

Viral Marketing Guidelines Local 88

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Each category breaks out vendors alphabetically. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting.

Technology 92

Technology Software Resources Pitching 92

5W PR

AUGUST 9, 2022

Write a blog post on the company website every week. Twitter chats are events where people discuss a particular topic using hashtags. · Get involved with industry-related groups and events. It helps to ensure the brand website has a distinctive look and feel that reflects what makes it unique in its category.

Company 78

Company Strategy Software Writing 78

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

It can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new. An entire media sector may lack an incentive to cover a smaller company’s product under embargo unless the launch is massively interesting or the category is new.

Technology 157

Technology Product Launch B2B Software 157

ImPRessions - Crenshaw Communications

MARCH 1, 2016

Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. More than 42% of Americans regularly follow at least one blog. Blog storytelling has reach. Blog posts can easily be shared on other social media.

Blogging 159

Blogging Interviews Storytelling Community 159

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. With it, you can search for keywords using a phrase, website or category; get search volume data and trends; and expand your keyword list.

Brand 208

Brand Branding How To SEO 208

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. But in the real world, budgets can be lean, or maybe they’re subject to change.

Infographics 149

Infographics Retail Resources Employee 149

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Industry events. They don’t even have to do a story on the event, although that may be a goal. Customer education events. 6 Sources of B2B influencers.

B2B 136

B2B Brand Branding Trade Shows 136

PR 20/20

APRIL 29, 2023

Subscriber A Subscriber is someone who has opted in to hear more from you by signing up for your blog or newsletter. Associations may mark contacts as MQLs after they’ve downloaded a piece of content , like an ebook or whitepaper, frequently engaged on their forum, or registered for an event, such as a webinar.

eBook 84

eBook How To Examples Groups 84

5W PR

AUGUST 30, 2023

Participating in Amazon Prime Day and Deals Taking advantage of Amazon’s major shopping events, such as Prime Day and Lightning Deals, can attract more traffic to a Storefront during peak shopping periods. Use Amazon Live to engage with customers, demonstrate products, and drive traffic to a Storefront.

Mobile 78

Mobile Advertising Advertising Social Media 78

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. Producing hybrid events. The deal is aimed at hybrid events. Remote work.

Pitching 88

Pitching Report Software Survey 88

5W PR

JUNE 16, 2023

Curtain bangs Curtain bangs are a trendy hairstyle that has gained popularity on TikTok, specifically, in the #HairTok category. The intentionally messy and disheveled appearance adds a touch of nonchalant charm, making it a popular choice for a relaxed day out or a casual evening event.

Trends 88

Trends Viral Fashion Tools 88

Burrelles Fresh Ideas

MARCH 5, 2024

Ten examples of modern earned media include: Media coverage of products, services, brands, or events. Product reviews on platforms like YouTube, social media platforms, or blogs. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. Unpaid search engine traffic.

Media 97

Media Nonprofit Pitching Analytics 97

Flack's Revenge

DECEMBER 14, 2016

After checking out the links, I was still unsure, so I sent her and a few other contacts the following details: Starting from a 6 month PR plan that sets goals and deliverables that might include numbers for: Interviews in various categories, like by media type. Coverage in various categories (type of media or blog, quality of placement).

Measurement 120

Measurement Exercises Interviews Tools 120

Cision

APRIL 20, 2016

You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. While these fall under the social media category, they’re also a beast of their own. TweetChats are regular events where people interested in a particular topic gather on Twitter to discuss. TweetChats.

Report 120

Report Pitching Trade Shows Newspapers 120

Mindful Marketing

OCTOBER 4, 2023

However, having enjoyed True’s etiquette dinners and other events in which he detailed appropriate professional behavior from handshakes to table conversation, I know he would never advocate wearing sunglasses to a job interview or networking event. ” ​ Subscribe to Mindful Matters blog.

Policies 98

Policies Sports Interviews Case Study 98

Shift Communications

FEBRUARY 20, 2019

If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. We’ll uncover more market research capabilities using this tool in our upcoming blog post covering the topic. So why Google News , specifically?

Trends 142

Trends Industry Wikipedia How To 142

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. Put on a conference or panel event. See this earlier post for best practices in putting on a successful PR event. There are some PR tactics that can help. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. These two new features put Onclusive into the all-in-one category, which is beginning to get a little crowded.

Software 152

Software Tools Print Technology 152

wiredPRworks

JULY 1, 2022

Break up your current experience into categories like speaker, consultant and author to broaden your skill set. Applications update and round out your profile with presentations, blog posts, free articles, travel plans, book reviews and events. Promote Events and Invite Guests. Use bullets to make your main points.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

PR 20/20

JUNE 27, 2023

Combined with GA4’s audience reports, event tracking reports, conversion reports, and user acquisition reports—as well as Google Search Console— these tools can empower you to make informed marketing decisions for your target audiences. To create smart content, select a module in an email, blog post, website page, or template.

Tools 71

Tools Analytics Report Google 71

The Awards Blog

FEBRUARY 7, 2020

In some awards programs, there are actually people who perform research and write reports choosing companies as the leaders in a particular category. Such researchers may have been following a particular sector or vertical, and have deep knowledge of the handful of vendors in the category. Still think it’s a scam?

Course 87

Course Conference Journalism Writing 87