Deirdre Breakenridge

AUGUST 26, 2014

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

Cision

JULY 8, 2016

A brand’s voice, whether on social, in emails or across blog posts, communicates its personality through messaging. To avoid sounding cold or robotic, keep jargon and other internal lingo out of your pitch. Pro Tip: Don’t forget to include a hashtag in your communication. Pro Tip: Leverage your owned media in pitches.

Case Study 192

Case Study How To Media Pitching 192

Remote PR Jobs

SEPTEMBER 25, 2023

AIM FOR A HOME RUN Think of yourself as a baseball player up at bat, trying to run the bases and get a home run, says Pete Weissman, founder of Thought Leader Communications. For example, “Emily, I know your top priority is increasing our international sales this year.” Don’t start by explaining how the initiative would work, he says.

Reddit 100

Reddit Storytelling Meeting Case Study 100

Waxing UnLyrical

JUNE 20, 2016

Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). Promote Social Media to the Integrated Communications Bullpen. Integrated Communications: Sink or Swim. yellow brick road. Fundraising: To Email or Not to Email.

Communications 42

Communications Retail Banking Mobile 42

Waxing UnLyrical

AUGUST 26, 2015

Your average internal communicator is lonesome. There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. Measure what you are covering internally. She’s busy. Really busy.

Employee 40

Employee Measurement Communications Internal 40

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. Branded content (I know this because I frequently write said branded content for a major B2B media brand). Here’s a screen grab: … Wow.

Internal 43

Internal International YouTube Nonprofit 43

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. She also most recently served as chief communications officer of the largest privately held company in the U.S., Anna is now out on her own as the founder of White Gate Communications. Her start : Talent resources intern at Fallon. Bank and Optum.

Marketing 60

Marketing Leadership Creativity Internal 60

Sword and the Script

JUNE 3, 2020

If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. 1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Here’s this month’s PR tech sum.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Of course, I couldn’t write a post like this without nominating a couple people myself! Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective.

Groups 55

Groups Meeting Transportation Media 55

Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. Life and Death Communication: Lessons From the Ebola Epidemic.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

AUGUST 14, 2012

The first was an interview in eMarketer Daily newsletter with the eminently wise Brian Solis , in which he emphasized the human side of online communication. six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May.

Publicity 98

Publicity Pinterest Nonprofit Twitter 98

Shift Communications

JULY 21, 2017

Both give you a great bank of agencies to look through and see which ones are the best fit for you. When writing your cover letter, make sure to do your research and include specifics about how your experience is relevant to the work the company does. Two resources I used that helped are O’Dwyers and The Holmes Report. Briggs Brady.

Interviews 79

Interviews Analytics Banking Sports 79

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. In June, #measurePR goes international!

Media Relations 40

Media Relations Measurement Media Analysis 40

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. Getting employees involved in being communicators naturally leads to engagement.” So, talk to people. Show don’t tell.

Employee 149

Employee Communications Storytelling Corporate 149

Waxing UnLyrical

OCTOBER 10, 2012

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. Our challenge as communicators is to do just that… communicate.

Publicity 92

Publicity Ethics Nonprofit Local 92

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). Lessons from NATO for Leading the Way in Digital Communication.

Education 40

Education Measurement Government Interviews 40

Sword and the Script

APRIL 1, 2017

As of a few weeks ago, advertisements for JPMorgan Chase were appearing on about 400,000 websites a month,” writes reporter Sapna Maheshwari. However, in the wake of fake news and the YouTube ad scandal , the big bank cut its display ads to just 5,000, the story says, citing CMO Kristin Lemkau. Same Results. “As

Advertising 63

Advertising Advertising Print Study 63

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Training Small Business 40

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. Now, before we proceed, we must first define ‘cancel culture’.

Groups 62

Groups Employee Leadership Examples 62

MaccaPR

JULY 16, 2014

Consider the example of Cleveland-based job bank operator Kelly Blazek, who received an email and LinkedIn request in February from 26-year-old job-seeker Diana Mekota, a recent college graduate who was returning to the Ohio area to seek employment.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. What are you passionate about?

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing.

Marketing 198

Marketing Content Marketing Data Social Media 198

Waxing UnLyrical

MARCH 11, 2015

All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. It used to take our teams 10 hours just to create one email newsletter.

Software 93

Software Banking Technology Data 93

Stephen Waddington

JUNE 28, 2018

We know one of the greatest challenges for PRs and communicators is getting an up-to-date and informed 360 degree view and perception of the brands they work on. How do you cope with all the external and internal information available to build this picture? It’s not just about what journalists are writing, however. In real time?

Communications 60

Communications Public Affairs Government Reputation 60

Ethical Voices

JANUARY 22, 2024

As you know from our ethics, both in how you represent yourself, how you communicate, and protecting the public interest, all of those were violations of what we subscribed to, and so we had to walk away, just absolutely say no to that. We can’t compromise on how we communicate, and yet we see it happening every day.

Ethics 78

Ethics How To Training Employee 78

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 66

Meeting Automotive Engineering Media 66

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Maxim Behar

NOVEMBER 15, 2023

It is a real pleasure for me to introduce to you the President of the World Communication Forum Association, the Bulgarian journalist, businessman, diplomat, and PR expert Maxim Behar. You know royalty, you know the leaders of the international political scene. Media drives the communication between people around the world.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Contently - Strategy

JANUARY 17, 2024

A clear process and open lines of communication can make your content marketing and legal collaborations efficient and rewarding. By defining and implementing a clear content strategy, you can help align internal and external contributors to make a bigger impact on your business goals.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Cision

OCTOBER 27, 2015

There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. How communication and marketing professionals can use the new Facebook Search: This makes hashtagging for your public posts hyper-relevant.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Consumer finance covers personal money tips and financial literacy, like this Bank of America article about getting the most out of your checking account. Money affects everyone.

Financial 111

Financial Industry Report Insurance 111

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Once you understand they need: Quotes from experts. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

AUGUST 6, 2019

Those new features include a pitch approval tool, social listening dashboard, location targeting/filtering, an enhanced analytics dashboard including placement tracking, and a pitching coach composed of current editors and journalists who write for top tier publications.”. West makes communications technology. So, what does it mean?

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

SEPTEMBER 2, 2014

That role required me to provide communication strategy, manage account teams globally to achieve results, and keep clients excited to work with us. Much of your writing too, such as your blog, traditionally focus on PR, but has shifted. Today you’re often writing, commenting or otherwise talking up content marketing.

Content Marketing 112

Content Marketing Mobile Google B2B 112