Sword and the Script

NOVEMBER 4, 2014

It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. I skipped this monthly column in February because there wasn’t anything to write about.

Software 126

Software B2B Pitching Data 126

Shift Communications

MARCH 15, 2022

Publishers are very much banking on subscriptions and other membership models as their primary revenue driver. If your PR approach is still largely based in proactive pitches aimed at getting reporters to write articles about your company/product/executive, then you are missing nearly every one of their stated goals.

Strategy 103

Strategy Media Journalism Banking 103

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. The day the bank called your loan. When writing an opening paragraph, keep things lively and terse. Don’t start with fixing the sandwiches.”. Luckily. .

Storytelling 149

Storytelling Case Study Writing Banking 149

PRSay

AUGUST 3, 2020

When I graduated, I spent my spare time offering to write press releases and manage social media for community groups in my native Detroit. He writes the monthly D&I Explained column for Strategies & Tactics. Find him being his most authentic self on Twitter: @abrothanamedCed. Photo credit: lvcandy.

Transportation 184

Transportation Banking System Journalism 184

Melissa Agnes

APRIL 22, 2014

By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. A key part of any crisis communications plan is identifying key segments of your audience and prioritizing your response efforts. Bank on that. Crisis Communications' photo by: Orange Steeler.

Crisis 220

Crisis How To Crisis Communications Banking 220

Waxing UnLyrical

JUNE 20, 2016

Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). Promote Social Media to the Integrated Communications Bullpen. Integrated Communications: Sink or Swim. yellow brick road. Fundraising: To Email or Not to Email.

Communications 42

Communications Retail Banking Mobile 42

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. write effective investor relations press releases.

Examples 52

Examples Company Financial Brand 52

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. Integrated Marketing Communications Case Study: City of Hope . On Think Thanks TV: The Century Foundation – Integrated Communications Strategy.

Case Study 40

Case Study Study Communications Banking 40

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Cision

JULY 8, 2016

A brand’s voice, whether on social, in emails or across blog posts, communicates its personality through messaging. Case Study : Australian bank ANZ earned media coverage by sharing its Women’s Report with influencers interested in equal pay and gender equality. Pro Tip: Don’t forget to include a hashtag in your communication.

Case Study 192

Case Study How To Media Pitching 192

Reputation Us

AUGUST 28, 2023

Pinto “We need to get communities involved and tell better stories.” ” David London “Clear, concise communication will lead to further understanding of innovation.” ” David London “We have moral challenges on major decisions that need to be made in our community and country.”

System 78

System Technology Banking Community 78

PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. A mass Zoom assault was the wrong communications medium to deliver the intensely personal and disrupting news of job cuts. People were shocked then.

Employee 87

Employee Real Estate Video Internal 87

Reputation Us

APRIL 4, 2019

Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably. Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries. More information is available at ReputationUs.com. About DHM Research.

Reputation 60

Reputation Study Consumer Banking 60

Deirdre Breakenridge

OCTOBER 3, 2016

As communication professionals, we need to see the Cult of Easy for what it is. Good luck questioning the bias that’s coded into an algorithm you could be banking your company, or your client’s success upon. Sifting through the noise, managing complex communication environments and platforms are hard work.

Data 0

Data Tools Technology Banking 0

Remote PR Jobs

SEPTEMBER 25, 2023

AIM FOR A HOME RUN Think of yourself as a baseball player up at bat, trying to run the bases and get a home run, says Pete Weissman, founder of Thought Leader Communications. Think of the stories about your background, your clients, or your work that you tell family and friends, and write them down.

Reddit 100

Reddit Storytelling Meeting Case Study 100

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Casey Boggs. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Cision

FEBRUARY 25, 2016

A well-thought out communication plan can only take you so far. I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. What drew you to the PR industry?

Newspapers 120

Newspapers Financial Crisis System 120

Waxing UnLyrical

AUGUST 26, 2015

Your average internal communicator is lonesome. There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. People’s managers are the most impactful element in the communication mix. She’s busy.

Employee 40

Employee Measurement Communications Internal 40

Deirdre Breakenridge

AUGUST 26, 2014

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Data-driven PR. CommsTech will be a dominant theme in 2022.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MAY 7, 2019

For those in PR with a bit of digital savvy, backlinks are worth collecting, counting, analyzing and incorporating an overall approach to public communications. Non-key word anchor text: Sword and the Script Media writes about public relations. Second, organic search is like compound interest in a bank account. Click To Tweet.

Google 133

Google Banking Engineering Web 133

Reputation Us

APRIL 2, 2019

Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably. Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries. More information is available at ReputationUs.com. About DHM Research.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

Mindful Marketing

APRIL 4, 2019

On the opposite, or right, end of the continuum are examples like this one: Your bank calls to ask if you’d be interested in a home equity loan or a great rate on a certificate of deposit, etc. You may or may not appreciate such calls, but you do know your bank is a legitimate business that can follow through fairly on its offerings.

Banking 75

Banking Examples Print Ethics 75

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. “I I hadn’t even opened a bank account yet!

Meeting 97

Meeting Journalism Employee Storytelling 97

Communications Conversations

DECEMBER 31, 2019

I even write a post about the people I hope to have coffee with in the New Year. David McCoy, US Bank. Justine Perez, US Bank. Monica Wiant, US Bank. And, in 2019, we hit a big milestone: We now have 30 Masterminds in the group! The Coffee 50 (well, really, 63, but who’s counting?). Jolina Pettice, HealthPartners.

Banking 78

Banking Tourism Groups Healthcare 78

Cision

SEPTEMBER 11, 2017

In a way, reaching the sell-side, comprised mainly of investment banks and research houses, and earning positive coverage from them is akin to influencing the influencers. Consider the following three primary audience types targeted by IROs. The Sell-Side. The Journalists. So what do journalists have to do with that? A lot, actually.

Banking 192

Banking Newspapers Study Company 192

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

It used to be that once a piece was published, the only way to correct misinformation was to write to an editor and hope to see a tiny notice a few days later. The post 5 Success Strategies For PR Pitching appeared first on Crenshaw Communications. Don’t accept a bad headline. Not so in today’s digital publishing world.

Pitching 149

Pitching Strategy Examples Banking 149

Sword and the Script

DECEMBER 23, 2014

Berkshire Hathaway now employs 330,000 people according to the memo and the reference to Salomon Brothers stems a Treasury bond scandal that resulted in “the largest fine ever levied on an investment bank at the time.” At the time of this writing, Class A common stock in Berkshire Hathaway is trading at $227,720 per share.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Sword and the Script

JUNE 3, 2020

If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. 1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Here’s this month’s PR tech sum.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Waxing UnLyrical

JUNE 9, 2017

I started writing autoresponders like this several years ago, and they’ve done so much more than just let people know where I am/what I’m doing. Do I always write a Jessica Rabbit of an AR? I always ALWAYS mention when I’m likely to reply and what an “urgent” need really is. Of course not.

How To 95

How To Banking Energy Writing 95

Communications Conversations

FEBRUARY 2, 2018

Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. Bank – #NiceOff campaign on Twitter. How does a bank activate its brand during the biggest sporting week of the year? Bank (@usbank) January 30, 2018. Bank checking accounts or loans? Well written. Here’s U.S.

Digg 60

Digg Social Media Banking Sports 60

Cision

JULY 26, 2017

Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Finance -> (Affluence, Bank Activity, Bank / Credit Activity, Credit Cards, Creditworthiness, Discretionary Spending, Economic Cohorts, Household Income, Investments, Net worth, etc.).

Social Media 233

Social Media How To Insurance Insurance 233

Cision

JANUARY 21, 2016

They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Q: How did Visit North Carolina communicate with area businesses to assure them the agency was working on their behalf? What was their expectation?

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Of course, I couldn’t write a post like this without nominating a couple people myself! Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128