Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. Humanize Your Brand. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Burrelles Fresh Ideas

AUGUST 2, 2023

Related read: The Power of Great Storytelling and Why it’s Crucial to PR Pros Local relevance and community engagement benefits Broadcast media, particularly local television and radio stations, maintain a strong connection to their communities. Contact us here for more information and to discuss your specific needs.

Radio 74

Radio Television Media Local 74

Shift Communications

NOVEMBER 5, 2014

Virtually everything in marketing, advertising, and PR is measurable. For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Cision

NOVEMBER 1, 2016

I can’t get access to Google Analytics. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal. My boss only wants media placements.

How To 120

How To Software Analytics Google 120

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Flack's Revenge

JUNE 28, 2017

It leverages predictive analytics to screen candidates, and accurately assess their suitability for the job. Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders. Intervyo : The first and most advanced interview simulation engine.

Real Estate 120

Real Estate Wireless Mobile System 120

Solo PR Pro

MARCH 29, 2022

You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. There are also many learning channels online, such as Google Analytics Academy (which is free!), Coursera , and LinkedIn.

Conference 80

Conference Reddit Local Course 80

Critical Mention

MAY 7, 2020

News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113

Media Radio Television Sports 113

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” Platinum Equity’s $2.8

Internal 147

Internal International Tools Software 147

Prohibition

AUGUST 22, 2023

By creating compelling and shareable content , engaging with followers, and running targeted advertising campaigns, retailers can increase brand visibility, drive traffic to physical stores and generate sales. It is important to regularly review and analyse these metrics to identify areas for improvement and make data-driven decisions.

Retail 62

Retail Marketing Measurement Product Launch 62

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Michele Houck is a 25-year marketing and advertising veteran. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences. Jennifer Holzapfel-Hanson.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Shift Communications

DECEMBER 28, 2015

We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. If Facebook is where your target audience spends time online, allocate a portion of your marketing spend to Facebook advertising.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. How important is it to have analytics access? Please get analytics access! It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. In order to arm our staff with the necessary skills we designed our Marketing Technology Immersion program.

Technology 60

Technology Marketing eBook Training 60

Burrelles Fresh Ideas

JUNE 20, 2023

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. Fresh and Seasonal Produce: Summer is the perfect time to enjoy an abundance of fresh, locally sourced fruits and vegetables.

Brand 40

Brand Branding Local Instagram 40

5W PR

SEPTEMBER 11, 2019

Many PR students minor in related fields like marketing or advertising. Others minor in business management with an eye toward moving up in an organization or data management to bolster their analytical skills. Some PR folks who work for companies also volunteer to do similar work at a small, local nonprofit.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Presspage

MARCH 13, 2018

Stick to your social media plans, analyze the new data, and make adjustments where you see your reach slipping, assuming reach is your most important analytical target. ” Using data and analytic insights, PR pros should seek out the questions audiences are asking and then create valuable content providing the answers, Gonzalez says.

Facebook 113

Facebook Social Media Analytics Blogging 113

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media.

Radio 104

Radio Media Newspapers Sports 104

Shift Communications

DECEMBER 11, 2015

There’s been a lot of talk about analytics and data this year, which shows agencies are recognizing its importance. That doesn’t mean that keeping up with marketing automation data flows, marrying that to Google Analytics data and incorporating SEO fluctuations to pivot messaging isn’t possible. What’s that mean for practitioners?

Marketing 60

Marketing Mobile Pinterest Analysis 60

Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. We have a seasoned executive team, incredible fund managers and a really amazing research and analytics program which we can leverage for our communications program.

Newspapers 120

Newspapers Financial Crisis System 120

Maxim Behar

JANUARY 3, 2021

To make it both easy to read, easy to find the necessary information, and at the same time analytical and slightly academical. I hope I reached the target, sales, and popularity of the book speak for themselves. It could be the first-ever book in the world first published on Social media and then printed.

Local 52

Local Writing Social Media Interviews 52

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. Third, the data analytics on the backend isn’t just for journalists. This was followed by “social networks and search engines bypassing traditional media” with 25%.

Survey 102

Survey Report Media B2B 102

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. Measurement and analytics are cited as the leading area of investment in 2020 ahead of influencer marketing (36%), content creation (34%) and research (31%). She believes the same issues apply in advertising and PR. It’s a theme that Topi? billion in 2019.

Government 103

Government Education Print Ethics 103

Konnect Agency

JANUARY 21, 2021

A crucial component of influencer marketing is building relationships, evaluating backend analytics and selecting individuals with audiences who are aligned with your brand. This is a key tactic in driving people down the funnel especially as 27% of internet users say they find new products and brands through paid social advertisements.

Consumer 52

Consumer Marketing Social Media Instagram 52

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. Think Local. It’s harder and harder for local papers to survive in today’s media climate. Leverage analytics and real-person listening to discover patterns in your content.

Brand 52

Brand Branding Media Local 52

Stuart Bruce

AUGUST 17, 2015

The UK’s Government Communication Service is at the forefront of this innovation, but you also see some amazing work and brilliant PR professionals in the NHS, local government and other areas of the public sector. Social analytics. The Government Internal Audit Agency has positively endorsed the savings methods and calculations.

Government 60

Government Communications Advertising Advertising 60

Communications Conversations

MAY 18, 2015

She’s not satisfied unless she is literally dominating the local PR and digital marketing arena! I spend most of my time working on social strategies, content planning and analytics/reporting. Digital has changed our industry and totally blurred the lines between PR and advertising. What does your job consist of?

Meeting 60

Meeting Local Industry Journalism 60

Cision

JULY 20, 2015

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles.

Energy 120

Energy Viral Storytelling Community 120

Shift Communications

FEBRUARY 16, 2016

Localized Marketing. Marketers and advertisers pay attention to this. It’s no longer a matter of brands considering strong mobile adaptation. It is now a necessity. Let’s take a look at some of the ways brands jump the border between browser and device – and how others can emulate them.

Mobile 60

Mobile Examples Brand Branding 60

NewsWhip

APRIL 28, 2021

David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Building analytics to optimize those efforts will become as important as it is for earned media. Local news and indy journalism more trusted. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Targeting local and small businesses. Looking to build brand awareness? Retargeting is easy.

B2B 344

B2B Facebook LinkedIn Small Business 344

Waxing UnLyrical

MAY 11, 2016

It can be extremely unpredictable and it’s not guaranteed like advertising. With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space. If you’ve tried it yourself, you know media relations is challenging. It can also be hard to measure. It’s also just plain sexy.

Media Relations 40

Media Relations Media Measurement Conference 40