article thumbnail

Onclusive Clips – Campaign Optimization – The Power of PR Analytics

Onclusive

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. Historically, PR was measured using an assortment of vanity metrics, e.g. clippings and Advertising Value Equivalents (AVEs).

Analytics 195
article thumbnail

Onclusive Clips #6 – Campaign Optimization – The Power of PR Analytics

Onclusive

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. Historically, PR was measured using an assortment of vanity metrics, e.g. clippings and Advertising Value Equivalents (AVEs).

Analytics 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Paid Advertising Can Expand Your Brand’s Reach

5W PR

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

article thumbnail

3 reasons why PR Is adopting predictive analytics

Agility PR Solutions

Advertisements are no longer shelled out to the general population but are instead honed for specific audiences and only shown to those who will be more likely to have an interest in the product. The post 3 reasons why PR Is adopting predictive analytics appeared first on Agility PR Solutions.

Analytics 152
article thumbnail

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284
article thumbnail

What is Big Data Analytics? Demystifying Big Data

5W PR

This is where big data analytics steps in to provide solutions. What is Big Data Analytics? Big data analytics is all about analyzing and extracting insights from massive and intricate datasets. To tackle this challenge, advanced algorithms, statistical models, and computational tools are employed in big data analytics services.

article thumbnail

What is Advertising Value Equivalency in PR? (+ AVE Alternatives)

Prowly

But we’ll […] The post What is Advertising Value Equivalency in PR? (+ AVE Alternatives) appeared first on Prowly Magazine. In this article, we’ll guide you through using AVE, address any frequent questions, and explore AVE alternatives. What we do know for sure is that PRs use AVE because their clients ask to see it.