wiredPRworks

APRIL 3, 2017

Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Facebook Camera Effects = Snapchat Filters: According to a blog post, Facebook is rolling out “dozens” of special effects, like “masks, frames, and interactive filters” that users can add to their photos.

Social Media 49

Social Media Pinterest Media Instagram 49

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. My 7 Favorite Blog Posts from 2016. Who buys PR firm services?

Blogging 104

Blogging Content Marketing B2B Social Media 104

Landis PR

AUGUST 9, 2021

In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. Focus is shifting away from traditional advertising methods. Consumers crave authenticity, and advertisements tend to lack just that. In fact, a total of 42.7

Marketing 105

Marketing Advertising Advertising Social Media 105

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. It’s unlikely that any amount of paid advertising would have built the same value for the brand. EMV is starting to sound like a reincarnation of AVEs.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Communications Conversations

MARCH 8, 2016

I even blogged about it a while back. And finally, I’m already seeing the power of Instagram advertising with some clients. As we all know, Facebook is now merely an advertising platform for brands. But, advertising options are a plenty–and, in many cases, they are very effective. ”).

Instagram 60

Instagram Advertising Advertising Analytics 60

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Christopher Penn (@cspenn) May 17, 2017. Christopher S.

Publicity 166

Publicity Analytics Data Advertising 166

The Proactive Report

SEPTEMBER 21, 2017

Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) Why does anyone read your blog posts or articles? If you are tracking blog readers, you should go go beyond the number of visitors and where they came from.

Measurement 113

Measurement Analytics Course Advertising 113

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Buzzsumo , acquired by Brandwatch in 2017, is an influencer identification tool. Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. According to a 2017 Choozle survey, only 7% of participants viewed online ads positively. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 14 Doormen as foremen.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

Stephen Waddington

AUGUST 16, 2017

Here’s a realtime list of universities with public relations degree courses available through clearing for 2017 adminision. Marketing (Advertising and Public Relations. Marketing (PR & Advertising) with Foundation Year. Marketing (PR and Advertising). Advertising, PR and Media with Foundation Year.

Course 112

Course Publicity Journalism Advertising 112

PRSay

SEPTEMBER 17, 2019

Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising.

Product Launch 149

Product Launch Storytelling Social Media Video 149

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. Cancer Research. KFC Christmas Campaign. What is the Creator’s Role During the Stunt?

Measurement 149

Measurement Education Social Media Film 149

Cision

JUNE 19, 2017

According to the 2017 Edelman Trust Barometer , at 65 percent consumer trust lies with academics, analysts, journalists, and other experts — only second to friends and family. In fact, 88 percent of consumers say direct advertisements have little or no influence on their actual purchasing decision (Forrester).

Strategy 158

Strategy Marketing Media Consumer 158

Critical Mention

JANUARY 9, 2019

Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. SEO goes mobile. The possibilities are endless! It’s time to focus on Gen Z.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ 2017: One Prediction Each for PR, Content Marketing and Social Media. Guest posting gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

MAY 9, 2017

Whatever your view of UK Prime Minister Theresa May, she has pulled a shrewd political move in calling a General Election on 8 June 2017. Crowdsourced project aims to scrutinise political advertising. Who Targets Me is a plugin for Google Chrome that tracks politics advertising on your Facebook page during the General Election.

Ethics 108

Ethics Conference Advertising Advertising 108

5W PR

JANUARY 6, 2022

As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. For instance, in 2017, several Delta Airlines flights from Atlanta were canceled due to bad weather. The pandemic has made empathy necessary.

Consumer 60

Consumer Airlines Survey Social Media 60

wiredPRworks

NOVEMBER 10, 2016

To get you ready to launch or upgrade your 2017 influencer marketing campaigns, I will be presenting the WIRED PR in 3D program at Influencer Marketing Days in NYC. And here's my interview that first appeared on the conference blog. Influencer marketing sounds magical, and it can be, when you have a 3D strategic plan to make it work.

Marketing 65

Marketing Conference Advertising Advertising 65

Mora Communications

OCTOBER 19, 2017

It’s been proven time and time again, that a well-honed public relations campaign is less expensive than advertising and offers a tangible credibility that other forms of marketing simply cannot come compete with. Click here to read more and find more medical PR tips on our Savvy Healthcare PR blog.

Healthcare 64

Healthcare Radio Newspapers Web 64

Stephen Waddington

FEBRUARY 10, 2019

Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. It’s an issue I explored in a blog post this week. ?? The Fyre that keeps on burning Fyre was a luxury music festival scheduled to take place in the Bahamas in 2017.

Viral 68

Viral Journalism Analytics Case Study 68

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Influencer marketing is messy In 2018, the Advertising Standards Authority (ASA) received 352 complaints about influencers.

Government 103

Government Education Print Ethics 103

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Shift Communications

DECEMBER 28, 2016

Want to see how to do this for your blog? First and foremost, we prioritize learning about both new and existing tools such as Google Analytics, social advertising, survey best practices and keyword/SEO research, to name a handful. Here’s how. Let’s take a look: PR and the Marketing Technology Skills Gap. Prioritize and share.

Technology 83

Technology Facebook Measurement Policies 83

Mora Communications

OCTOBER 9, 2017

Advertising can be effective but it can also be costly and unpredictable. In this way, you are able to establish yourself through the media vs. through advertising or commercials. 2017 | Top PR Firm Los Angeles Blog. Copyright © Mora Communications Inc.

Radio 40

Radio Newspapers Advertising Advertising 40

Communications Conversations

MARCH 12, 2018

What’s more, Facebook usage among the coveted 12-34 segment was down from 79% in 2017 to 67% in 2018. I also think it would be wise to think about where you would put all that budget you’re using now in Facebook advertising. According to a recent BuzzSumo report , social sharing has been cut in half since 2015.

Facebook 68

Facebook Instagram LinkedIn Energy 68

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

MARCH 4, 2017

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. This conveniently aligns with the social networking monetization strategy – advertising. Blogging vs. Press Releases vs. Coverage; [UML ].

SEO 60

SEO Google Engineering Social Media 60

Stephen Waddington

OCTOBER 10, 2018

Back in 2017, there were 301 groups and 279 pages in and around Braintree. The alternative is to spend money through Facebook advertising. Where in September 2017 there was 579 groups and pages 12-months on this has soared to 1,037. He also blogs here. A Facebook group set-up by two people banned from a pub.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Back in 2017, there were 301 groups and 279 pages in and around Braintree. The alternative is to spend money through Facebook advertising. Where in September 2017 there was 579 groups and pages 12-months on this has soared to 1,037. He also blogs here. A Facebook group set-up by two people banned from a pub.

Local 60

Local Facebook Media Government 60

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. The core algorithm linked to quality appeared around March 8, 2017. This includes tracking minor changes in keyword rankings and web traffic. Screen: [link].

Google 259

Google Digital PR Mobile SEO 259

Mora Communications

OCTOBER 13, 2017

Public relations offer something that traditional advertising can never deliver, credibility. In addition, although advertising can get your name “out there” it is expensive and does not offer the validation or credibility of being feature in a news story. 2017 | PR for Law. Copyright © Mora Communications Inc.

Advertising 40

Advertising Advertising Television Viral 40

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

NOVEMBER 11, 2017

The complete report, which was conducted by Bizible , is available with registration: 2017 State of Pipeline Marketing Report. Also see: Marketing Budgets, Planning and Benchmarks for 2017 [UML]. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. 2) Marketing assumption: bounce rates mean failure .

Study 64

Study Marketing B2B Apparel 64

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Why do we need a blog? HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. For instance: Legal fears the company blog will violate copyright laws.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). Statistics about content marketing. also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104