Stephen Waddington

OCTOBER 10, 2018

Back in 2017, there were 301 groups and 279 pages in and around Braintree. No wonder that the small ads of newspapers have been gutted. The alternative is to spend money through Facebook advertising. Where in September 2017 there was 579 groups and pages 12-months on this has soared to 1,037. He also blogs here.

Local 60

Local Facebook Media Government 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. What is referred to as online PR usually means blogging, posting information on social media sites, online ad campaigns and email marketing campaigns.

Marketing 40

Marketing Radio Newspapers Print 40

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend.

Marketing 190

Marketing Content Marketing Data Social Media 190

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Newspapers like the Washington Post are even beginning to hire staff again. The reason? We certainly hope so.

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Even Google weighed in recently – threatening penalties for pop-ups that ruin the user experience – especially on mobile (after January 10, 2017).

Web 60

Web Google Mobile B2B 60

Mora Communications

NOVEMBER 28, 2017

Selling belongs in the advertising section of the media, not the editorial. For example, your story might be a good fit he Wall Street Journal, Elle magazine and your local newspaper, but you definitely don’t want to pitch each of those the same story in the same way. Sell and you lose. . By developing a compelling story.

Pitching 40

Pitching Newspapers Meeting Journalism 40

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” But that’s a talent supply issue for a different blog post.

Agency 95

Agency Trends Marketing Survey 95