Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Most marketers used paid media to fuel owned media. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels. FTC Disclosures 101 for Social Media Influencers. WHEN TO DISCLOSE.

Advertising 87

Advertising Advertising Guidelines Video 87

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Landis PR

AUGUST 9, 2021

In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. Focus is shifting away from traditional advertising methods. Consumers crave authenticity, and advertisements tend to lack just that. In fact, a total of 42.7

Marketing 105

Marketing Advertising Advertising Social Media 105

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In this context, EMV is a calculation to determine the ad spend that would have been required for paid social media to achieve the same results as influencer posts.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Cision

APRIL 27, 2017

There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision. Ron Culp (@Culpwrit) April 26, 2017. Several of the speakers pointed out the fact that earned media is not speaking the ‘language’ of CMOs and CEOs. Cision (@Cision) April 26, 2017.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 4) Media Relations: Proven Ways to Get More Out of It.

Blogging 107

Blogging Content Marketing B2B Social Media 107

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 190

Financial Reddit Advertising Advertising 190

Mindful Marketing

MARCH 3, 2024

Over the years, I’ve taken a hard stance against the use of profanity, arguing back in 2017 that swearing can damage one’s personal brand and in 2021 that it can be harmful to others’ mental health. Think of social media altercations, sports fights, and road rage. Learn more about the Mindful Matrix.

Marketing 100

Marketing Healthcare Study Advertising 100

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

PRSay

SEPTEMBER 17, 2019

Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising.

Product Launch 148

Product Launch Storytelling Social Media Video 148

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Christopher Penn (@cspenn) May 17, 2017. Christopher S.

Publicity 166

Publicity Data Analytics Advertising 166

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Promote via earned media (media coverage & social mentions).

Infographics 235

Infographics Case Study Content Marketing Video 235

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. The trust and loyalty that social media influencers establish with their audiences are among their most valuable assets.

Marketing 80

Marketing SEO Advertising Advertising 80

The Proactive Report

SEPTEMBER 21, 2017

Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) Why does anyone read your blog posts or articles? If you are tracking blog readers, you should go go beyond the number of visitors and where they came from.

Measurement 113

Measurement Analytics Course Advertising 113

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. Buzzsumo , acquired by Brandwatch in 2017, is an influencer identification tool.

Tools 135

Tools Software Enterprise Measurement 135

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 12 Here to serve.

Publicity 122

Publicity Marketing Healthcare Television 122

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Using Influencers in your Social PR Campaign. Want a million followers on a social media network?

Instagram 158

Instagram Publicity How To Social Media 158

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. The result was a powerful social media response along with plenty of hype for the cars.

Measurement 149

Measurement Education Social Media Film 149

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes.

How To 282

How To Storytelling B2C Measurement 282

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Conversion: 2 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

5W PR

JANUARY 6, 2022

As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. Social media, online forums, and feedback from sales teams can be used to gather customer feedback. The pandemic has made empathy necessary.

Consumer 60

Consumer Airlines Survey Social Media 60

Critical Mention

JANUARY 9, 2019

The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through. Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. Marketing’s funnel is changing.

Trends 108

Trends Marketing Mobile YouTube 108

Stephen Waddington

MAY 9, 2017

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Here’s what you’ll learn.

Ethics 108

Ethics Conference Advertising Advertising 108

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

Cision

JUNE 19, 2017

Along with Tom Ritchie, product and marketing director of Cision EMEA, Barnett discusses the importance of incorporating earned, owned, and paid media to create a successful marketing strategy during Cision partner – Gorkana’s webinar The Rise of Earned Media. Basically, they trust earned media.

Strategy 158

Strategy Marketing Media Consumer 158

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

Government 103

Government Education Print Ethics 103

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Cision

MAY 29, 2017

Fast forward to 2017, the search engines have become even smarter. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The next question is how can brands, publishers and advertisers benefit from content discovery?

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Branded content isn’t just going to be published on social media and a brand’s website.

Brand 40

Brand Branding Small Business Advertising 40

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

wiredPRworks

NOVEMBER 10, 2016

Influencer marketing was known as blogger relations - and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. And here's my interview that first appeared on the conference blog. What's the purpose of #InfluencerMarketing? Was it worth it?

Marketing 65

Marketing Conference Advertising Advertising 65

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78