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Advertising is Dead—Exploring the Future of Paid, Owned and Earned Media

Cision

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. Owned Media Requires Great Storytelling.

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Influencer Roundup: Top 5 Content Marketing Trends for 2017

PR 20/20

And that’s not stopping in 2017. Joe Pulizzi ( @JoePulizzi ), the “godfather of content marketing,” featured several predictions for the industry on the Content Marketing Institute blog ( @CMIContent ). Focusing on awesome storytelling to captivate readers. Focus on non-fiction storytelling. CJG Digital Marketing.

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The Art of Effective Storytelling and its Role in PR

Critical Mention

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

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5 Takeaways from the #CisionWorldTour in Chicago

Cision

There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision. Ron Culp (@Culpwrit) April 26, 2017. Cision (@Cision) April 26, 2017. Cision (@Cision) April 26, 2017. pic.twitter.com/5iEc1ytxLw. — ” @ginidietrich #CisionWorldTour.

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How to Use Multimedia For Better PR Campaigns

Cision

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories.

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4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich

PRSay

Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach.

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